The Encore Entrepreneur

In today's episode, Lori and Christy Ruffino discuss the power of online connections and the potential of group coaching. Christy, a business strategy coach, shares her insights on scaling a coaching business, overcoming imposter syndrome, and the importance of aligning business with purpose.

Christy also shares her experience of writing signature books and the benefits of transforming coaching programs into books. Christy emphasizes the importance of serving ideal clients and shares her own journey of publishing 12 books. Finally, they discuss the importance of storytelling in marketing

Christies gift to the audience is "Prophesize Your Purpose Power Pack." Click here for her gift! 

Where Christie can be contacted: 
Website: https://masteryunleashedcoaching.com/

Social Media:
https://www.facebook.com/CreateSuccessWithChristie https://www.linkedin.com/in/CreateSuccessWithChristie https://www.instagram.com/CreateSuccessWithChristie https://www.youtube.com/@createsuccesswithchristie https://www.tiktok.com/@christieruffino
https://twitter.com/ChristieRuffino

To purchase Christie's books: https://www.amazon.com/Christie-Lee-Ruffino/e/B00ITRP7N6

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients' needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback.

She stresses the need to tailor your approach to each client, understanding their unique needs and preferences. This episode also provides insights into selling without being pushy or intrusive, focusing on educating clients about the benefits and features of offerings.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Lori hosts Susan Trumpler, a seasoned sales and marketing coach.

Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients' problems.

Susan also discusses the three key factors in influencing someone to do business: understanding the client's needs, showing why you are the best choice, and creating a sense of urgency. Lori and Susan also cover the significance of addressing emotional objections, the power of follow-up, and the value of building relationships in business.

Susan's gift to the audience is: The Six Step Formula for Creating Compelling Content.  Click here for her gift! 

Susan can be reached at: 
Website: https://unstoppablewomeninbusiness.com

Social Media: 
https://www.linkedin.com/in/susantrumpler/ https://www.instagram.com/unstoppablewomeninbusiness/ https://www.facebook.com/UWIBusiness

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Can a small business have a corporate culture and does it need one? Yes! In this episode Lori  explores the difference and connection between company culture and brand.

Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business's external perception.

Lori emphasizes the importance of both in business success, suggesting the "I believe statements" exercise to align company values. Lori also encourages a fun, relaxed company atmosphere and advises listeners to seek client feedback on their company's culture and brand. The episode ends with a call to prioritize a positive company culture.

In this episode, Lori references Digital Marketer's YouTube video called "We Believe."  Click here to see the video. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life balance.

Sheretha also shares her approach to improving company culture and communication, drawing from her military background and experience as a paralegal. Lastly, she explains the difference between coaching and consulting, highlighting the value of both for business owners.

This is an excellent episode for small business owners just starting out OR if you need to go back and review your business basics foundations. 

Grab her 10 Stop Strategies to Launch a Business on her website: https://strategicstepsconsulting.com

Social Media Channels: 
https://www.linkedin.com/in/sheretha-gordon/
https://www.linkedin.com/company/strategic-steps-consulting-llc/?viewAsMember=true
https://www.facebook.com/MakeEveryStepStrategic
https://www.youtube.com/channel/UCkCxHeCHS4ojt1RLONw9sOw

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

This episode of The Encore Stories series features an interview with fashion designer Nancy Volpe Beringer, who started her award winning fashion design business later in life.  Lori provides some background information on the podcast why this episode is so special to her and some of the history behind the episode. 

Nancy then shares her journey to becoming a fashion designer, her experience on Project Runway, and her commitment to inclusivity and social justice. The interview highlights the importance of pursuing your dreams and continuing to learn and grow, no matter your age or stage in life. The episode provides valuable insights and inspiration for anyone looking to start a business later in life or make a positive impact in their community.

To find out more about Nancy: 
Her website: https://www.nancyvolpeberinger.com/

Instagram: @nancyvolpeberringer

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen hares a background in psychology and social work and her current role is in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business.

Jen also discusses her approach to networking, which involves understanding people's needs and struggles and looking for opportunities to help them. She shares her experience of starting a professional women's group during the pandemic and managing her busy schedule as a single mother of four.

Jen shared her insights on effective networking and relationship building. She emphasizes the importance of taking initiative and following up after networking events. She prefers to be the one to initiate contact and likes to connect with people on social media platforms like Facebook, Instagram, and LinkedIn.

Jen believes in building friendships first and finding ways to add value to others. She focuses on understanding the needs and struggles of the people she meets and looks for opportunities to help them. Her goal is to establish partnerships and support each other's businesses.

Website:
Www.scan.com

Connect With Jen:
https://www.linkedin.com/in/jen-starks-425059284
https://www.instagram.com/jenrochestarks/
https://www.facebook.com/jen.roche.starks/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally.

Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an uncluttered business environment for smoother operations and improved client experiences. Lori encourages listeners to share their experiences with decluttering and invites them to join her private Facebook group for support. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori interviews Linda Diamond, a professional organizer and founder of Captured Clutter Organizing Therapy. They discuss the challenges of clutter and how to tackle it, including starting with the area that bothers the most and identifying the why behind decluttering.

Linda provides tips on tackling paper clutter, emphasizing the importance of creating piles and using sticky notes to label them. They discuss accountability, clutter in relationships, and organizing for individuals with ADHD.

Linda also touches on Marie Kondo's approach and the importance of mental space. They conclude by discussing digital clutter and provide tips for organizing digitally. Listeners can contact Linda through her website.

Website: Captured Clutter Organizing Therapy

Free Gift:
Have not considered this. Possibly a 20% discount off the flat fee for anyone who books appointment for a minimum of 5 hours within 24 hours of podcast.

Connect With Linda:
https://www.facebook.com/capturedclutter/
https://www.linkedin.com/in/capturedclutter/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of online networking and content marketing. Lori concludes by reminding listeners that prospecting is a marathon, not a sprint. She also offers assistance to struggling business owners and invites them to join her private Facebook group.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Lori discusses the benefits and considerations of joint venture (JV) partnerships in small businesses. She emphasizes the importance of clear roles, defining how expenses and profits will be divided, and aligning goals and objectives.

Lori advises regular communication, transparency, and having a dispute resolution plan in place. She highlights the advantages of sharing expertise and leveraging audiences for business growth. Lori also mentions strategies such as bundling products, geographical expansion, joint events, contests, and collaborative content creation.

She encourages business owners to consider potential partners who can contribute to the growth of their businesses.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori