The Encore Entrepreneur

In this podcast episode, Lori and Marie Mack discuss the importance of strategic partnerships and joint ventures in business. They share their experiences at networking events and emphasize the value of building relationships and connections.

Marie explains the concept of strategic partnerships and highlights the benefits of complementary services. They address the question of whether small businesses should pursue partnerships and offer advice on how to leverage existing connections.

They also discuss the importance of list building, finding the right partners, and handling partnerships where obligations are not fulfilled.

Overall, they emphasize the value of partnerships in business success and encourage listeners to explore potential collaborations.

Website:
Firstcuptoclose.com

Free Gift:
Yes! 10 Must Haves for Successful Partnership Programs for Entrepreneurs

Connect with Marie: 
https://www.linkedin.com/in/marie-mack

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, Lori guest is Adam Connors. Adam is the founder of NetworkWise, and they talk about the importance of building strong relationships and networking. Adam shares his entrepreneurial journey and emphasizes the value of genuine connections and his pay-it-forward mentality.

They discuss the concept of a "karmic boomerang" and the positive cycle it creates. They also explore the limitations of virtual interactions compared to face-to-face connections.

Adam shares his experience hosting successful networking events and the impact of his podcast on his business growth. They both encourage listeners to prioritize relationship building and recognize its significance in personal and professional success.

Website: Networkwise.com

Free Gift:
I can offer the 1st 3 people who share your podcast with their friends a 90% discount to become NetWorkWise Certified Professional.
our certification retails at 2K

Connect with Adam:
https://www.facebook.com/TheNetWorkWise/ 
https://www.instagram.com/networkwise/ https://www.youtube.com/channel/UC_GuuTjdzX92sVsQaN4iNWA/videos

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways, setting up a Patreon account, and having a website for your show. She encourages podcasters to choose the strategies that work best for them and their audience.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, Lori discusses the importance of creating an effective lead magnet for your business. She emphasizes the need to understand your target audience and their pain points in order to create a relevant and valuable lead magnet. Lori provides tips on making the lead magnet visually appealing and high quality, as well as ensuring the content is easily readable and actionable. She also discusses different types of lead magnets and suggests ways to promote them. Overall, Lori emphasizes the importance of providing value, engaging the audience, and having a clear call to action in your lead magnet.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Today, Lori interviews Krista Inochovsky about the concept of list building and visibility messaging in the entrepreneurial and online expert industry. Krista explains that the Infinite List is the number one list building community on the planet, offering a unique combination of coaching, training, and a supportive community. They discuss the benefits of being a member of Infinite List, hosting giveaways, and the strategic approach taken by the platform. They also highlight the importance of quality leads and engagement in building a successful email list. The episode concludes with an invitation to join the Infinite List community and an annual event organized by Krista and her partner, Michael Neeley.

Website:
infinite-list.com

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this podcast episode, Lori discusses the difference between strategies and tactics and the importance of clear goals and communication in implementing strategies. She explores potential reasons why strategies may not work, such as a lack of clear vision or poor implementation. Lori emphasizes the need for clear expectations and key performance indicators to measure strategy effectiveness. She also highlights the importance of effective communication skills and cautions against making strategies too complex. Overall, the episode aims to provide valuable information on strategies and tactics to help you implement effective plans and achieve your goals.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, the Lori welcomes Juliet Bastian, founder of Strategy Works Consulting. They share a funny story about how they initially met and discovered they had a mutual friend. Juliet explains her work in helping individuals and organizations move towards their goals using her proprietary framework called CAR. They discuss the importance of connecting actions to desired results and setting realistic timeframes. Juliet mentions her interest in incorporating AI into her process. They also discuss the importance of prioritizing tasks, the concept of detours in business, and the power of strategic planning. Juliet shares her experience using ChatGPT to streamline the strategic planning process. They conclude by introducing their AI-driven strategy consulting service and encouraging listeners to reach out to Juliet for a discovery call.

Free Gift:
Free Strategy Session (Value $500)

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori interviews Gene Monterastelli, a business coach and expert in tapping, an acupressure modality. They discuss Gene's work, his training programs, and how tapping can help individuals live more authentic lives. Gene explains the concept of tapping and its therapeutic effects, as well as his mission to help people eliminate self-sabotage and make more authentic choices. They also discuss the importance of recognizing one's capabilities and limitations, the challenges of running a business, and the need to focus on what truly matters. They highlight the efficacy of tapping in reducing stress and enhancing productivity.

Website:
TappingQandA.com

Free Gift:
Guide with is the basics of tapping PLUS two guides Tapping for Calm and Tapping to Eliminate Self Sabotage

Connect With Gene:
http://instagram.com/tappingqanda
https://www.youtube.com/genemonterastelli

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Have you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI platform to generate show notes and transcripts, which allows her to easily turn transcripts into blog posts and social media posts. She also shares various ways to repurpose podcast content, including creating micro-content, infographics, and ebooks.

The most valuable lesson from this podcast is that repurposing podcast content can help maximize your investment and reach a wider audience. Lori recommends several AI platforms for transcription and repurposing content, such as PodSqueeze, Otter, Descript, and Repurpose.io. By repurposing podcast content, you can create a content recycling system that keeps on giving. So, don't let your podcast content go to waste - start repurposing it today!

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube's algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn't want to be on camera. They also talk about the challenges of podcasting, bringing in a producer to help, and repurposing podcast content for different platforms. Kim shares the process of working with her podcast agency and the benefits of collaborating with an agency.

Website:
https://kpcreativemedia.com

Kim's Free Gift: 8 Simple Steps to launch Your Podcast

Connect With Kim:
https://www.facebook.com/KeptCreativeMedia
https://www.instagram.com/kpcreativemedia/
https://www.tiktok.com/@kpcreativemedia
http://www.pinterest.com/KPCreativeMedia
https://www.youtube.com/channel/UCaXOvs-VBfp9KXMYSZbUHhg?sub_confirmation=1
https://kpcreativemedia.com/creative-podcasting

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Have you ever heard of pivoting and swiveling in business strategy? In this podcast, the speakers discuss the difference between these two concepts and how businesses adapted during the COVID-19 pandemic. The most valuable lesson from this episode is that businesses should carefully evaluate their options and consider all factors before making a decision to pivot or swivel. They should also make changes that align with their values and serve their customers in the long term. By being adaptable and responsive to changes in the market and customer needs, businesses can stay competitive and improve their performance. Tune in to learn more about how to make the right decision for your business!

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Have you ever considered using storytelling to enhance your business? In this podcast, the Lori discusses innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple emails, with each email serving as a chapter in the story. This approach can help keep customers engaged and interested in what the business has to offer.

Moreover, Lori shares additional ways to use storytelling in business, such as creating podcasts that tell the story of a business, product development, or highlight clients. These podcasts can be ongoing or short-term, with a specific set of episodes. Additionally, podcasts can be used to share the stories of entrepreneurs and their backgrounds, as well as data-driven stories that showcase how a business has improved someone's life.

Storytelling is a powerful tool that can be used to create an image of what it's like to work with a company and draw customers in through interesting and engaging narratives. So, if you want to take your business to the next level, consider using storytelling to connect with your customers and stand out in a crowded marketplace.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Do you struggle with implementing and maintaining systems and processes in your business? You're not alone. In this podcast episode, the speaker shares valuable insights on the importance of having systems, processes, procedures, and strategies in place for businesses. They discuss the differences between these terms and provide practical examples of how to implement them effectively.

One of the most valuable lessons from this podcast is the identification of seven main management systems that every business should have. These include marketing, sales, operations, admin, cashflow, HR, and communication systems. The speaker emphasizes the importance of having these in place and using them consistently to guide the direction of the business. They also suggest having employees write down procedures to make the processes and systems happen, rather than doing it all yourself.

Overall, this podcast offers valuable insights into the importance of systems and processes for businesses and provides practical advice for implementing them effectively. Whether you're a small business owner or part of a larger organization, this episode is a must-listen for anyone looking to improve their business operations.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

In this episode, Lori welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients.

Crystal shares her expertise in customizing and tailoring tools to meet the specific needs of each business owner. They also discuss common mistakes that business owners make with their processes and systems, and the potential of AI tools in streamlining processes.

Crystal offers a free 30-minute conversation to discuss business pain points and provide tips for implementation. Visit her website to schedule. 

Website:
https://www.brilliantstreams.tech

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you an older entrepreneur struggling to find your place in the corporate world? Do you feel like your age and experience are working against you? In this episode of the Encore Entrepreneur Podcast, Catharine O'Leary, founder of the Ideal Client Academy, shares her personal experience of being made redundant at the age of 50 and struggling to find a job due to ageism. Catharine and Lori discuss the importance of understanding your ideal client and using intentional questioning to build relationships with them. They also touch on the growing trend of older individuals starting their own businesses due to difficulty finding jobs in the corporate world. 

But the conversation doesn't stop there. Catharine and Lori also discuss the impact of the pandemic on the workforce, generational differences in the workforce, and the issue of technology and its impact on family dynamics. They touch on the importance of setting boundaries and being flexible in communication patterns, and the need for balance between digital and analog communication. Regardless of age, anyone can create opportunities and pursue their dreams. Catharine emphasizes the importance of treating everyone with kindness and understanding. So, if you're looking to improve your communication skills and build better relationships, this episode is for you. Plus, Catharine offers a free quiz to help entrepreneurs identify their ideal client, so don't miss out on that!

Website:
www.catharineoleary.com

Free Gift:
Learn what quiz type is best for your business by taking ... the quiz!

Connect With Catharine:
https://www.facebook.com/colireland/
@catharineoleary
https://www.linkedin.com/in/thequizqueen/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori