The Encore Entrepreneur

In this episode of the Encore Entrepreneur podcast,  Lori interviews Ray O'Daniel, a digital marketer and owner of a software as a service company that helps small businesses acquire new customers through automation. They discuss the importance of having a Google My Business listing and being listed on multiple search databases and directories, as well as common mistakes businesses make when setting up their listings. Ray emphasizes the significance of reviews and testimonials and advises businesses to respond to negative reviews in a timely and polite manner. They also discuss the value of having a strong online presence and utilizing free tools to attract and retain customers.

Website:
https://smb360.io

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

5 Tips for Starting a Successful Business After Retirement

Are you a retiree who wants to pursue your passion and start your own business? Look no further than the Encore Entrepreneur Podcast, where host Lori Lyons interviews successful entrepreneurs over the age of 50. On a recent episode, guest Wanda Pearson shared her experience with starting her own business after retiring from IBM. Here are five tips for starting a successful business after retirement:

1. Find your passion: Wanda emphasized the importance of pursuing what you love and finding a business idea that aligns with your interests.

2. Build a brand: Wanda shared her experience with rebranding herself and creating a platform for entrepreneurs to come together and support each other. It's important to establish yourself as a brand outside of the company you work for.

3. Create a process: Wanda stressed the importance of creating a system and process to make things easier for yourself as a business owner.

4. Stay active: Wanda and Lori discussed the challenges of retirement and the importance of finding activities to keep yourself engaged and active. Pursuing a business venture can provide a sense of purpose and fulfillment.

5. Have integrity: Wanda shared her belief in the importance of keeping promises and doing what you say you will do, both professionally and personally. This builds trust and credibility with customers and colleagues.

So, if you're a retiree looking to start your own business, take these tips from Wanda and the Encore Entrepreneur Podcast to heart. It's never too late to pursue your dreams and make an impact in the world of business.

Website:
https://wdpearsonassociates.com/

How to Make Social Media Work for Your Business

Are you a small business owner struggling to make social media work for your business? Lori shares her expert tips on how to increase your social media visibility and make money for your business.

Lori says having engaging content and great videos is key to becoming visible on social media. However, she reminds us not to get caught up in the numbers and to stay focused on the ultimate goal of getting clients and making money. To do this, she suggests setting clear goals for your business and aligning your social media presence with those goals.

Lori emphasizes the importance of having a long-term strategy for social media and using it to make yourself visible in a positive way. She encourages small business owners to be themselves and share their unique brand message across all social media platforms.

To reach her target audience of midlife entrepreneurs, Lori creates consistent content and ensures her messaging is consistent across all social media platforms. She also stresses the importance of having a website that she owns, as social media is considered rented real estate.

Lori suggests participating in online communities, attending meetups, and networking events to expand your audience and increase visibility for your business. However, she reminds listeners to make sure they are getting a return on their investment and seeing results such as gaining clients and making money.

Social media can be a polarizing topic, but it's a necessary tool for businesses in today's age. Follow these tips to make social media work for your business while staying true to yourself. And don't forget to check out Lori's freebie, messy marketing.com, and her private Facebook group, Make Your Marketing Simple, for more marketing tips and support from like-minded business owners.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you tired of struggling with wrinkles and sagging skin? Have you considered face yoga? In this episode, face yoga expert Marie Kabis shares her passion for helping women love themselves more by respecting their bodies through face yoga. Not only does face yoga reduce physical pains like tension and headaches, but it also naturally reduces wrinkles and sagging skin.

Hmmm... how does this work?  Marie explains that just like we exercise our bodies, we also need to exercise the muscles in our face to tone and support the skin. It only takes 10-15 minutes a day and can easily be integrated into your daily routine. Marie offers a free video called the Radiant Face Ritual to help you get started.

Face yoga isn't the only tool in Marie's self-care toolkit. She also recommends drinking hot water throughout the day for overall health benefits, including better skin and brain function. Lori was initially skeptical, but after trying it herself, she found it to be a great alternative to coffee or tea.

Marie has built her business on social media using Facebook, YouTube and lives. At first, she was uncomfortable but then realized the visibility was the only way to grow her business. She spent time explaining the benefits of Face Yoga and how simple the exercises were to do. She also talked about how using Face Yoga can improve other aspects of your life. She slowly and steadily built a following by being consistent on the platforms.

So what are you waiting for? Start taking care of yourself both physically and mentally with simple practices like face yoga and drinking hot water and prepare yourself for being visible on social media! Check out Marie's website, FaceYogaPassion.com, for more information.

Website:
www.faceyogapassion.com

Free Gift:
My Radiant Face Ritual video; this includes 4 exercises to wake-up your face in the morning 

Connect With Marie: 
https://www.youtube.com/channel/UCIZlVsnS0j4UEtY2TZ2iDYQ
https://www.facebook.com/faceyogapassion/
https://www.linkedin.com/company/face-yoga-passion/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

5 Life Skills Every 18-Year-Old Should Learn: Insights from Jackie Martin on the Encore Entrepreneur Podcast

Jackie Martin, founder of A Matter of Motivation and Be More Learning, recently joined Lori Lyons on the Encore Entrepreneur podcast to talk about her journey as an entrepreneur and the importance of teaching life skills to young people. In this episode, Jackie shares valuable insights into the challenges and rewards of running a nonprofit organization that focuses on developing life skills in teenagers. Here are the top five life skills every 18-year-old should learn, according to Jackie:

1. Communication: Effective communication is essential for success in any field. Young people should learn how to express their ideas clearly and listen actively to others.

2. Integrity: Honesty, trustworthiness, and ethical behavior are crucial for building strong relationships and a successful career.

3. Resilience: Life is full of challenges, and young people need to learn how to bounce back from setbacks and stay motivated in the face of adversity.

4. Budgeting: Financial literacy is a critical life skill that young people often lack. Understanding how to manage money, budget, and save is essential for achieving financial stability.

5. Time Management: With so many distractions and demands on their time, young people need to learn how to prioritize and manage their time effectively to achieve their goals.

Jackie emphasizes the need for parents, schools, and communities to work together to provide young people with the support and education they need to succeed. She also encourages listeners to get involved with Be More Learning, a nonprofit organization that offers training and workshops on these essential life skills. Whether through volunteering, donating, or participating in their programs, everyone can play a role in helping young people develop the skills they need to thrive in the real world.

Website:
www.amatterofmotivation.com

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Building Confidence, HR, and Starting a Business: Insights from Diane Bongino

Are you struggling to find confidence in your workplace or considering a career change? You will enjoy this insightful conversation between Lori and Diane Bogino on the Encore Stories series of the Encore Entrepreneur Podcast. Diane shares her expertise on HR, management skills, and starting a successful business.

One key takeaway from the conversation is the importance of building self-confidence. Diane shares that she helps people build their confidence, as she had to do it for herself every day due to her abusive childhood. She advises people to get rid of negative voices in their head and start doing research to find out what skills they have. She also suggests that companies should be more targeted in their job descriptions and offer coaching and mentoring programs to their employees.

Another important topic discussed is HR and the hiring process. Diane advises entrepreneurs to learn how to interview and coach potential employees, and to use assessments to identify the best candidates. She emphasizes the importance of hiring someone with a positive attitude, as skills can be taught but a bad attitude can be detrimental to the team.

Finally, Diane shares her experience starting her own business and offers advice for those contemplating their future in business. She highlights the importance of persistence and staying in the game, whether in entrepreneurship or corporate careers. She also stresses the need for business acumen and problem-solving skills.

Overall, this conversation provides valuable insights for anyone looking to build their confidence, improve their hiring process, or start a successful business. So, take a listen and be inspired to take action towards a better career and life.

Website:
https://performstrat.com

Free Gift:
https://bit.ly/3ze3yUq

Connect With Diane:
LinkedIn: https://www.linkedin.com/in/diane-bogino-b99232/
Twitter: https://twitter.com/BoginoD
Facebook: https://www.facebook.com/dibodev/
Instagram: https://www.instagram.com/prslpwr/
YouTube Business Notes https://bit.ly/2D4fH6Y
YouTube Build a Better Career! https://bit.ly/3GdH0GO

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Unlocking Your Power Through Universal Law: A Guide to Building a Business Based on Your Soul's Calling

Are you an entrepreneur who has achieved some level of success but still feels dissatisfied and wants to make a bigger difference? Do you believe in the power of your thoughts to create your results? If so, you might want to consider tapping into universal law to unlock your power and build a business based on your soul's calling.

In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons interviewed Felicia Cerci, who helps entrepreneurs answer their soul's calling and build their businesses based on universal law. Felicia explained that our desires and soul's calling are divinely designed and that saying yes to something bigger than ourselves allows more life force energy to express through us. She also compared the concept of universal law to the law of gravity, stating that our ability to create is just as real and predictable.

Felicia emphasized the importance of tapping into what brings you most alive when building a business. She encouraged listeners to pick the things that bring them most alive and pour energy into them, regardless of whether it's speaking, social media, or something else. Felicia also addressed the idea that owning one's gifts can feel arrogant, but explained that it is arrogant not to own them.

Felicia and Lori also discussed the importance of owning one's worth and not settling for less. Felicia encouraged entrepreneurs to believe in themselves and their offerings, and not downplay their value. She also challenged conventional thinking by suggesting that entrepreneurs can have both a big house and travel the world by increasing their capacity for abundance.

If you're interested in learning more about universal law and building a business based on your soul's calling, you might want to check out Felicia's website and grab her Spiritual Success Full-On Toolkit. This toolkit includes instructions on writing a vision, the art and science of visioning, a meditation to listen deeply to what brings you most alive, and a daily practice to integrate the vision into your life.

Remember, when we really believe in the power of universal law, we become obsessed with learning how to direct it, regardless of what is happening in our external world. So, what are you waiting for? Unlock your power through universal law and build a business based on your soul's calling today!

Website:
https://feliciasearcy.com/

Free Gift:
My Spiritual Success System

Connect With Felicia:
https://www.linkedin.com/in/felicia-searcy-7b5767b
https://www.youtube.com/c/FeliciaSearcy/videos

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Automation can be any number of "things" you add to simplify and scale your business. From the simplest set up of a calendar system to the addition of names to your email list, automation is easier than ever. How are you using automation and is it serving your business or just totally stressing you out?

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Automations and process and alchemy! How and why every business owner needs to think about the processes in their businesses. Join us as we talk with guest Melissa Stephens all about the APA (Automation, Process, Alchemy) of business and how adding APA will also destress you and your business!

Website:
www.serenityonfire.com

Free Gift:
Grab your Breakthrough Business Guide

Connect With Melissa:
https://www.facebook.com/serenityonfire
https://www.linkedin.com/in/melissahensonstephens/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you looking to improve your leadership skills? Lori is a seasoned leader with years of experience in various organizations. According to her, being a good leader means putting the organization first and making decisions that benefit the group as a whole, even if it's not always the best for the individual.

One key lesson Lori emphasizes is the importance of leading by example. As a leader, it's crucial to set a good example for your team and be a role model for others. This includes being genuine and true to yourself, communicating clearly, and being open to feedback and criticism.

Lori also stresses the importance of having a sense of humor and being relatable to those you lead. Leadership doesn't have to be serious all the time, and having a positive attitude can go a long way in creating a supportive and productive environment.

In addition, Lori encourages leaders to prioritize learning and expanding their knowledge. No one has all the answers, and it's important to be open to new ideas and perspectives.

So whether you're a seasoned leader or just starting out, take a page from Lori's book and focus on putting the organization first, leading by example, and being open to learning and growth. With these principles in mind, anyone can become a successful leader in their personal or professional life.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori