The Encore Entrepreneur

Are you a successful business owner struggling with burnout, especially after the pandemic? Christy Nichol, founder of Burned Out to Blissed Out, shares her story of shifting and changing her business to help women overcome burnout. In a recent episode of the Encore Entrepreneur podcast, Encore Stories edition, Christy and Lori discuss the impact of the pandemic on women and how it has led to an increase in emotional burnout, which can manifest physically as well.

In the episode, Christy shares 5 tips business owners - or just people - can use to help channel the overwhelm. 

She also emphasizes the importance of taking care of oneself and making intentional changes in business to avoid burnout. She shares a free guide on her website titled "Five Habits That Lead to Burnout: What to Do Instead," for those struggling with burnout.

Want to learn more? Join Christy's Facebook group - Breakthrough Burnout Now - for tips and strategies on overcoming burnout. Remember, burnout can happen to anyone, and it's okay to ask for support.

Christy's Free Gift - 5 Surprising Habits that Lead to Burnout (and what to do instead) 

Connect with Christy: 

Instagram: https://www.instagram.com/christynicholcoach/

Facebook: https://www.facebook.com/christynicholcoach

Breakthrough Burnout Facebook Group: https://www.facebook.com/groups/breakthroughburnoutnow

Linked In: https://www.linkedin.com/in/christynichol

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you an entrepreneur struggling to balance all the tasks required to run your business? Join us for this episode for Essie Escobedo's advice. With over 23 years of experience running her business, Office Angels, Essie knows a thing or two about delegating tasks effectively. Her advice includes identifying your ideal client, networking, and prioritizing tasks before seeking help.

One of Essie's key recommendations is to hire before you need it and start with one task at a time. By doing so, you can build trust with your workers and ensure they are providing the highest quality service possible. Essie also emphasizes the importance of creating a brand that stands out and identifying your target market.

Another valuable insight is the importance of having a plan and knowing your worth as a business owner. By doing a break-even analysis and knowing how much your time is worth, you can delegate tasks that are costing your company money. Essie also stresses the importance of keeping a good set of books for your business to ensure its viability.

Overall, Essie's approach to client relationships and delegation is a must-listen for any entrepreneur looking to grow their business. Check out her book, "Stop Doing That," for even more valuable insights.

Website:

officeangels.us

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Let's talk Sales Funnels. 

Sales funnels are a way to segment clients based on their interests and behaviors, allowing business owners to effectively serve them. It can also help determine if a potential client is not a good fit for the business, saving time and energy. However, some business owners are hesitant to use sales funnels due to their bad reputation of being sleazy and focused on upselling.

But sales funnels can be used organically and not force potential clients to make a decision about buying something. Plus, the cost depends on the automation and process used, and the potential value and return on investment can be huge.

Creating a sales funnel can seem complex and overwhelming, but you are encouraged to keep it simple and straightforward, with a clear entry and exit point. Start small and focus on short-term goals to build momentum. And don't forget to tweak and adjust the funnel as needed.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values.

Carolyn, who has a degree in creative writing and was a novelist, found her calling in sales funnels after struggling with various jobs and being a stay-at-home mom. She emphasizes that the key to a successful sales funnel is aligning it with one's values and passion. Sales funnels are a way to guide potential clients through the customer journey and help them understand how to work with you.

Carolyn and Lori also discuss the misconceptions surrounding sales funnels and how they are often associated with aggressive marketing tactics. They stress that it's about guiding potential clients through the customer journey and making sure they don't feel lost or confused. They caution against using formulaic templates and instead encourage business owners to speak from the heart and provide value to their audience.

They also touch on the topic of email marketing and how it can be used to build a strong relationship with potential customers. They discuss the different types of emails that business owners can send to their subscribers, emphasizing the importance of providing value and building relationships. They also offer practical tips on how to maintain an email list and bring back subscribers who may have been neglected.

This episode provides valuable insights into the world of sales funnels and email marketing. By aligning your sales funnel with your passion and values, you can create a solid foundation for your business and have a loyal fan base ready to support you. So, embrace sales funnels and use them as a tool to grow your business!

Website:

https://www.financiallyfreeauthor.com

Free Gift:
A free two-week trial for my Website Traffic School membership. Details about the membership are here:

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Sometimes one of the challenges that can be faced by an Encore Entrepreneur is the challenge of ailing parents and being the caretaker. And the challenge is maintaining a business while in "this season of life" as my guest, Jane Bishop calls it. Jane has successfully maintained her business while taking care of her parents and now her mom. She has help, but she is primarily responsible. In this episode, Jane talks about her season of life, how she's keeping her business running and the choices she's had to make. Jane has developed strategies that is helping her as she navigates her business and her social relationships. 

Website:
www.janebishop.live

Connect With Jane:
https://www.facebook.com/takethenextstepcct
https://www.linkedin.com/in/jane-bishop/
https://twitter.com/rjanebishop
https://www.instagram.com/janebishoplive/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Introducing Encore Stories - Encore Entrepreneurs with more of a story today. I kickoff this special episode with my guests Diana Devi, Melissa Ternes and Sharon Smith - my wonderful mastermind! We talk about how a trip to San Diego turned into a weekly gathering that is a very important part of our lives and our businesses. We talk about what works for us, the "rules" we have (basically no rules) and how we help each other. How the weekly gathering has morphed into close friendships and the support we give each other is unparalled. Every business owner should be so fortunate to have this type of group in their lives and businesses. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Today I'm celebrating 100 episodes and the 1 year anniversary of the podcast! Join me as I talk about what I've learned, what I wish I'd done and what's in the future! It's really hard to believe it took 2 years to actually have the courage to record the podcast but now I wonder why? Share the joy of 100 episodes and what I'm doing next with my podcast within a podcast and my Encore Stories. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Customer experience is the newest buzz words for business owners. It used to be "customer service" but today, it's the experience or the customer journey. How are they being treated along the way? The benefits of "walking a mile in your customer's shoes" will show for every small business owner that plans and implements a great experience for their customer. Today's episodes delves into the benefits and some ways we can make our clients feel valued. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

The Holly Walther Lending Team can write the book on Customer Experience - from the way they answer their phones to their client onboarding system to the follow up and care in which they take golden care of their clients. Today's episode talks about the importance of the client experience and some of the ways Holly and her team work with their clients. They are in a very competitive market and the genuine way they treat their clients really shows - and not just their clients - their vendors and partners also get the royal treatment. How can you up your client experience game?

Website:
https://hollywalther.com/

Connect With Holly:
https://www.facebook.com/hollywaltherlendingteam/
https://www.instagram.com/hollywaltherlendingteam/
https://twitter.com/hollywalther
https://www.linkedin.com/in/hollywaltherteam/
https://www.youtube.com/channel/UCkwXSTdPsigq_7Xh-tRVSlg

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

What do you need to consider before starting a podcast and what do you need? Can it really be as simple as recording on your phone? What about all the "stuff?"  

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

New podcasts are starting every day - some good and some not so good. Arlia Hoffman is a podcast producer and coach for women that are wanting to start a podcast. What are some things we need to know before we dive in. What do we want to outsource and why is a producer so beneficial? Join us as we geek out on podcasts!

Website:
https://www.thewomensagency.com/

Connect With Arlia:
https://www.instagram.com/the_womens_agency/
https://www.facebook.com/people/The-Womens-Agency/100094653740346/
https://www.linkedin.com/company/the-womens-agency/?viewAsMember=true

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

We are told over and over we need to differientiate to stand out in an overcrowded marketplace. But that's so hard! How do we stand out? Today's episode shares ways you can stand out as a business and as a business owner in ways that makes sense. Enjoy the show! 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Differentiation - we hear about it but what is it exactly? Today's guest Laura Doman talks all about how to stand out in a crowd. As an actress and voice-over artist, standing out is second nature to Laura. In a crowded field such as hers, differentiation can mean the difference between working... or not working. Some fascinating strategies and techniques to help your business stand out!

Website:
https://www.LauraDoman.com

Free Gift:
A free 15 minute consult for anyone wanting to learn to use the camera to their best advantage.
A downloadable PDF document with my top 10 tips for becoming more comfortable and effective on camera.
My YouTube video series of "On Camera Tips for Busy Execs"

Connect With Laura:
https://www.youtube.com/channel/UC4WLodJWcybYXsAibXy6X9Q
https://www.linkedin.com/in/lauradoman
https://www.instagram.com/laura.v.doman/?hl=en
https://www.facebook.com/laura.v.doman
https://www.imdb.com/name/nm7994808/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

When we think of decluttering we think of the physical stacks of paper. There are many other types of "piles" that can clutter up our businesses costing us time, productivity and ultimately if effects our bottom line. Join Lori as she talks about business clutter and how you can avoid it in this episode of The Encore Entrepreneur.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

What does it take to do a Facebook Live EVERY DAY for a loooonnnnnnggggg time? Our guest Kitti Andrews has accepted that challenge! We are talking today about how this has grown her business and some of the benefits and drawbacks of committing to a live every day. How organized she must be to do this and the lessons she's learned. And... how's she taken those lessons and organized her Facebook Lives so they work better in her life and business.  Join us!

Website:
https://www.declutterthebrain.com/

Free Gift:
https://www.declutterthebrain.com/declutter/

Connect With Kitti:
https://www.linkedin.com/in/kitti-mckay-87644055/
https://twitter.com/kittimckay1
https://www.instagram.com/kittimckay/
https://www.facebook.com/kitti.mckay.52

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

If you can't sell, you don't have a business. Every business sells - even if you think you don't. Selling is simply the exchange of money or services for another set of money or services. Don't we all do that? Join Lori as she talks about the fear of selling and how to overcome it. 

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Our guest this week - Cheryl Burgett - is on a mission to teach entrepreneuers that being "in service" is sales. This is a whole new approach to all those sales tactics you've heard before.  "Getting paid to serve" is the framework that Cheryl teaches when talking about sales. Join us!

Website:
https://cherylburget.com/

Connect With Cheryl:
https://www.facebook.com/Your-Sales-Genius-184422315306359
https://www.instagram.com/cherylburget
https://www.linkedin.com/in/cherylburget

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Keeping track of money can be one of the most challenging aspects of being a business owner. From what type of accounting software should I use to what the heck is this P&L thing and what does it mean? Join me today as we talk through some best practices from a non accountant and "I don't even play one on TV."  These are some tactics and strategies but are not financial advice!

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal clients and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori

Your accountant is your business's best friend! Join my guest Beth Pitt, CPA as she talks about what to look for in an accountant and when do you need one. What is the difference between a bookkeeper and an accountant? Do you need both? Beth is a 30+ year CPA and shares some secrets that business owners need to be aware of when choosing an accountant to help grow their business!

Website:
https://www.bethpittcpa.com/

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 

Connect with Lori