This Is Virginia Kerr: Video and Marketing Hacks for Women

Especially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that.

What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to incorporate social media into your small business in ways that make it work for YOU, with special guest Jan Ditchfield. We break down:

• Common mistakes people make on the gram
• Ways to strategically release content to convert your audience

Cause making reels about the aesthetic of your morning routine probably won’t sell your product…

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

And if you’re interested in Jan’s abilities to transform your small business, check her out here: 

Jan Ditchfield

Website: http://www.janditchfield.co

Instagram: https://instagram.com/janditchfield.co

TikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this episode I go more into:

• More positive aspects of TikTok
• How I protect myself while I use it

In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your videos to a broader audience, while you’d think this was a benefit, it also means that unintended views can yield some pretty hurtful backlash.

I found a way to make TikTok work FOR me without losing sleep over it (I was literally losing sleep over it). 

I can’t make the call for you and your family, but hopefully this episode will help you make an informed decision that has taken all aspects of TikTok into account.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

TikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread? 

Also, don’t I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That’s why on this episode we’ll take a closer look at:

• Some of the reasons TikTok is a risky app to indulge in
• Things to anticipate if you continue using the app

I can’t make the decision for you, but I’m a firm believer that it should be YOUR choice. And I think that choice should be informed by every element of the issue at hand. 

If you feel like you can be disciplined and careful, don’t completely discount TikTok as a resource to expand your brand. Heck, I’m still on there, and in the next episode we’ll explore the positives associated with the app.

I want to help you make the best decision for you and your family, doing whatever it takes to keep you healthy and safe. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

They’re creative edits that grab people’s attention and keep them watching your video longer.

We’re talking about the best ways to use transitions!

We’re also talking about trends. Should you use them! What’s the best way to use them so you stand out?

Not all trends work for all people.

Today I’m giving you ideas on how to use trends and get creative with them.

 In this episode we’ll go over:

• Ways to use video transitions in impactful ways
• How to incorporate trends in a way that reflects your truth

The key is to post content that shows the real you and helps you connect with your ideal person. 

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Is everybody making videos but you?

With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we’re going to talk more about how:

• Why now is the time to start using video
• How your perspective is what sets you apart
• What to focus on so you can start the right way 

I know how discouraging it can feel to watch someone say what you want to say and get all the likes and follows. But that could be you too! You just have to make the videos and put yourself out there.

I know it feels risky and redundant, but it’s not. Your voice needs to be heard. People will connect with you and your experiences. All you have to do is be you.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Think you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We’ll cover:

• The most common excuses about using video 
• How to overcome those excuses
• How to find inspiration and tap into the Real You on camera

I know video is intimidating. That’s why I’m here.  

To show you turnkey- fun ways to reach your ideal person. That’s how you grow your audience. That’s how you convert followers into customers.

Tune into the full episode for more tips on creating videos that feel true to you. 

If you listened and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you’re afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started.

I was lost and intimidated. I posted random stuff on Instagram and only trends and silly videos on TikTok. This was not the way to build my business with video. To do that, I was going to have to get real and actually speak on camera. In this episode we’ll talk more about: 

• Things I’ve learned along the way
• Tips and tricks to help you create consistent videos
• Letting go of fear/embracing your true self on camera 

While video can be scary- it gets easier the more and more you do it. And it will explode your business when done the right way!

Learn from my mistakes and come out with  a game plan for your video creation.

Tune into the full episode for more tips on creating videos that feel true to you/that your audience can connect with.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

How do you get views on Instagram?

Maybe you’re just starting out on Instagram. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). How do you fix it so you reach more people?

We’ll go into all this and more in this episode of This is Virginia Kerr.

I’m taking a deep dive into:

• How Instagram actually works in terms of the algorithm
• Techniques to make your content stand out while retaining your sanity

A steady combination of planning and putting purpose behind your posts will get you producing compelling content without getting burnt out.

Batching when you’re able to and/or scheduling dedicated times to post can go a long way. Shaking it up in terms of the types of posts you're creating (lives, reels, stories, etc) will help you convert your followers into fans and eventually customers!  

Tune in to the full episode for more tips on creating content to expand your reach on Instagram.

And, as always, don’t forget that your story and personality are what set you apart from everyone else in your industry. Don’t hold yourself back from sharing these gifts with the world!

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos.

I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get the results your want!

And if you want to join us for our next challenge that starts Monday November 15th and save money before the price goes up in January- Click the link in my bio on Instagram @thisisvirginiakerr or click the link here. See you soon!

Looking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowledge and action will conquer your fear..but you need both.

I am giving you what you need so you can instantly look and feel more confident on video.

And if you want more strategy and accountability so you can get seen and get paid with video, grab my program This Is Video School. Today is the last day to save $100 on lifetime access. This is my only holiday special for this year and the regular price goes up January 1. You won't beat this offer. Click here or grab the link on Instagram in my bio.

Does video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!!

I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode you will love having lifetime access to my course where I breakdown branding, editing, video creation and strategy. If you use this method you will never run out of content ideas to attract and convert your ideal customer again! Click here to save $100 on lifetime access and join before we start our next Reels challenge inside the course on November 15th! See you inside!

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing.

You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video!

Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!! 

We are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content. 

If you're ready to get remembered and get a simple system that will help you always have something to post- get ready! This is how you do it. 

And if you want to learn how to master this check out my program This Is Video School. Warning: It is not your every day Reels course. It's a video marketing course to hep you master your message, your video and your storytelling on all platforms.

Instagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them!

If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!!

And if you want more of this strategy and to learn exactly what to say, how to say it and how to create videos in a short amount of time..check out This Is Video School. My program that helps you master video in just a few weeks.

Yes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video School. You don't want to miss it!!! And you save $100 if you join now before the price goes up on Monday.

Here's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School.

You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful.

We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!

What happens when you post 30 Reels in 30 days...you learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.

This year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021.