This Is Virginia Kerr: Video and Marketing Hacks for Women

Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch.

Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales.

That's exactly why I created this. In this episode, you're getting three solid ways to come up with ideas in your niche and three video styles that will help you not only get your Ideal Person watching- it will get them to remember you.

Grab a pen and paper and let's get you a system!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

Instagram: https://instagram.com/thisisvirginiakerr

Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago.

I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers.

I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Running out of reels ideas? Curious how to use storytelling in video to grow your business? 

We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels.

In this episode we discuss the power of storytelling and the different types of storytelling you can use to attract, connect and convert with Reels.

Check out Revital on Instagram at https://www.instagram.com/storytelling_forchildren/

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel?

It's frustrating. And it can cause you to be less consistent if it takes too long.

Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent.

These are hacks you can turn around and use right now!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level.

You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who.

Your discoveries, beliefs, mistakes, memorable moments.

In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

You were just getting used to posting Reels and now they’re making brand new changes to the Reels features and there’s a new feed that will totally change the look and feel of your Instagram experience.

The changes feel never ending. Frustrating.

It’s hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account.

Don’t worry because I’m breaking it down so you know exactly what to post  to get your content seen by more people and how to adjust your posting strategy so you continue to grow your audience and business on Instagram despite all the changes.

You can use this very posting schedule each week!

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

To grab my FREE Convert Followers Into Customers with Video Training visit https://this-is-virginia-kerr.mykajabi.com/followers-to-customers 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

• Her experiences in This is Video School
• The differences between my program and others
• Effective ways to create consistent content
• How to attract the “right” followers

It was a ball to sit down and discuss This is Video School with a former student and gain that perspective, as well as to see the amazing strides it’s helped Jasmine make in her life and her business. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Find Jasmine Mays on Instagram @JasmineMays 

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don’t need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into:

• Video Tips that are absolutely free
• The things you truly need to buy
• How to get them in an affordable way

A professional look will go a long way in adding to your following and adding credibility to you as a business owner. This can feel intimidating, especially if you feel like you’re going to have to spend an entire paycheck to achieve the goal. Rest assured, if you put what I talk about to use you’ll be making affordable, budget-friendly videos that look fantastic without breaking the bank.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Let’s talk about vlogs, and; no I’m not talking about an hour-long scripted production on YouTube. If you want to do that, that’s cool but vlogs don’t have to be lengthy or hard to churn out. I’m here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I’ll cover:

• How to best use vlogs for Reels and Ti​​kTok
• How to find the narrative in everyday activities

Vlogs will give your audience a quick peek into your daily life, and help them see you as relatable. This is especially helpful since lately more genuine and original content is, for lack of a better word, trending. Your audience doesn’t want to see you playing a character, they want to see how you incorporate what you offer into your daily life in a real way. (Or a “reel way”, sorry I had to).

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we’ll talk more about:

• How breaks are a good thing
• Your business will be fine if you rest
• Social media is not real life

It’s important to remember that as important as your business is, it’s nowhere near as important as the real relationships in your life with your real family and friends. If you find yourself more stressed than usual, or withdrawing into your work, I’d argue that it’s even more of a sign that you need to take a break and rejuvenate not only your creative mindset but also reinforce the relationships in your life that truly matter. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

• The benefits of testing different social media techniques
• What happened when I changed up my posts

Nothing keeps your content fresh quite like branching out and trying something new. Even if it flops, at least now you know for sure what works for you and your clients and what doesn’t serve you. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you are struggling to grow your account on Instagram, it’s most likely that you’re posting bad content. You’re not shadowbanned. Instagram doesn’t have your picture hanging in the office taped to a dartboard. It’s your content. But don’t worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That’s why in the latest episode of This is Virginia Kerr, The Podcast I talk about:

• The most common mistakes I see in Reels
• How to overcome them to grow your account

All this to say, you have more control than you think you do. Sure, there is an algorithm that has a small influence on who views what. But for the most part, it’s up to you; if you adjust the Reels you make and do your best to ensure they are free from the mistakes I discuss, I know you’ll have more success with your viewership. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

• The pitfalls of relying too much on market research
• Alternatives to help you stand out 
• Other ways to connect with your audience

As an expert it’s your job to give your audience what they want to a degree, balanced with what you know they need. This will make them curious about working with you, and it will also show them that you have been where they are. This will suggest to them that your journey has made you the best resource around and now you have answers to questions they didn’t even think to ask. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it’s easy for your content to get lost and blend in with everyone else’s. That’s why you need to learn how to create original content that grabs people’s attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we’ll talk more about:

• Why trends aren’t great for account growth
• What to focus on instead

Trends are fun. And it’s not bad to do them. But if you’re only posting trends…you’re hurting your brand and your business. When you only post trends, you prevent yourself from finding your own style and building a strong connection with your audience. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Don’t miss out! Join me for a FREE training and learn how to convert followers into customers. https://this-is-virginia-kerr.mykajabi.com/followers-to-customers 

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there’s enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about:

• The benefits of collaboration
• Different strategies you incorporate collaboration in your overall strategy

There are so many ways to utilize the power of collaboration and have fun at the same time. You could do a skit or Q&A, or do a trend or transition compilation with multiple influencers. The options are endless as long as you have done your research and have made sure that you’re comfortable with the others you’re endorsing and taking the lead in terms of the content you produce.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

What’s the right balance between storytelling and educational content?

You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and remember you.

That means making it about your ideal person while telling stories about you.

Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over:

• Effective ways to utilize storytelling in your branding
• Things to avoid when sharing bits about your personal life

Every post is a chance to reinforce your offer and create connection with your audience, but storytelling is especially effective in this regard. The more you insert bits of yourself throughout, the easier it will feel, and I think you’ll be surprised how much it helps your staying power. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into:

• What your instagram profile should look like/contain
• More into how the algorithm works for stories
• Stats to look for to help you analyze your content results

Consistently posting will go a long way in maintaining your audience and finding new followers, but only if you make sure it’s doing what you need it to do. Evaluation and evolution of strategies based on the stats is a vital component of your brand strategy as you grow your business. Don’t take anything personally, and remember that even if your content isn’t working the way you want it to, it will. You just have to adjust. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about:

• Ways to improve your on screen performance
• How to feel more comfortable and confident on camera

Some of it is just getting the practice under your belt, but anything I can do to smooth out that process is a win in my book! That’s why I present you with abstract concepts of improving your confidence as well as physical things you can do to help yourself get better on camera. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Nothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about:

• Posting for your audience and not an algorithm 
• Strategies to ensure a balance between consistency and overwhelming your audience

Even some light planning can help make sure you stay consistent in reaching your audience without posting for the sake of posting SOMETHING. No one likes feeling pressured or desperate, and the tips I share on the latest podcast episode will help alleviate the chance of burnout. 

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470