abt framework

You work so hard on coming up with great ideas that can help people, but  people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first.

That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better.

On top of that, it will also help you create keynotes and content much faster than before.

We'll go over:

- why the hook is so important when you package your content
- how to include storytelling into even the smallest speaking point
- why framing, naming, and claiming a concept is crucial to creating digital word of mouth
- how to structure an idea into an easy to learn speaking point

Honestly, as I wrote this description I just thought to myself "this is probably these are the 4 most powerful, practical concepts I have applied in the last 5 years," and I'm pumped to share them with you.

Don't miss this one.

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Dedicated CEOs and senior leaders strive to communicate their vision, values, and culture effectively and to positively impact employee retention, productivity, and revenue.

Business leaders aren’t always good storytellers, though. Many lack clarity on how to frame simple and engaging stories for their people and the market. In fact, US businesses lose $1.2 trillion every year to ineffective communication.

This is the primary reason we invited a guest who has successfully mastered both the science and art of storytelling, Park Howell, with his ABT (And, But, Therefore) framework.

Park Howell unpacks the following key points around the ABT framework for us:

- Why do CEOs fail at connecting with their audiences?
- Why simple and effective communication is important in business?
- How does the ABT framework work?

Park Howell is a successful brand storytelling strategist and a highly-sough international keynote speaker. He hosts the Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. Park Howell is the author of the books Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging.

You  won't want to miss this episode!!!

Connect with Park:

On his LinkedIn: https://www.linkedin.com/in/parkhowell/
On his website: https://businessofstory.com/

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You know that storytelling is the secret weapon for effective communication and want to incorporate it more into your life, but most frameworks (like the hero's journey) feel too daunting for anything other than a novel or screenplay.

That is exactly why a simple framework, the ABT, will be the simplest, most effective tool you can implement into any of your communications, and we have none other than Park Howell, the guy that put the framework on the map.

In this episode, we talked about:

- What the ABT framework is and how you can start applying it immediately
- How to craft conversations that have the storytelling appeal of a hollywood movie
- Practical ways to implement the ABT framework in everyday communications like emails, social media posts, company updates, and more!

ABOUT PARK:

Park Howell is known as "The World’s Most Industrious Storyteller", helping leaders of purpose-driven brands grow by as much as 600 percent.

His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was recognized among the Top
10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact and simplify your life.

His popular weekly "Business of Story" podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

Connect with Park!

On LinkedIn: https://www.linkedin.com/in/parkhowell/
His company: https://businessofstory.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Park" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

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