Overcoming Usage Hurdles to Increase Tech Adoption in Automotive
Point B welcomes Scotty Reiss, Founder of A Girls Guide to Cars, to talk about tech adoption challenges faced by automakers when introducing new features into their vehicles. What will it take to increase consumer comfort and confidence when using new automotive technologies? How can OEMs increase their ROI on advanced automotive tech? What are some of the things the industry can do to accelerate new feature adoption?
Scotty Reiss is the founder of A Girls Guide to Cars, the leading automotive site for women. Missioned with sharing cars on women's terms, Scotty also regularly contributes car content to Forbes, Parents, Pure Wow, and others. She has written for The New York Times, Town & Country, The New York Daily News, and Adweek. Scotty also serves on the board of Women in Automotive and as a juror and steering committee member of the World Car Awards. A graduate of the Grady College of Journalism at the University of Georgia, she lives in Austin, Texas with her husband and daughters.