sdv

On this episode of Embedded Insiders, we’re defining the architectural differences between MCUs and DSCs with Microchip Technology’s Product Marketing Manager, Pramit Nandy. We also dive into the different processing capabilities, the challenges for designers, and what we can expect as far as emerging trends and technical developments from Microchip.

Next, Rich and Dr. Moritz Neukirchner, Sr. Director of Strategic Product Management for software-defined vehicles (SDV) at Elektrobit, joins us in the next installment of Scoping Out the Software-Defined Vehicle to discuss his thoughts on open-source in software-defined vehicles and what’s necessary for further advancements of both the open source and automotive industries.

But first, Ken and I are discussing the Matter open-source connectivity standard for smart home and IoT devices. 

For more information, visit embeddedcomputing.com

The software-defined vehicle is and will continue to transform the auto industry. In this episode, our host, Carina Boettcher, leads a discussion with her ETAS colleagues, Moritz Minzlaff and Michael Lueke about one of these transformation topics – software-defined vehicle security. 

Referencing their recent whitepaper (see link below), the group talks about changes in software development, data flow, the vehicle’s ecosystem, the importance of constant testing, how to apply legacy solutions to the software-defined vehicle, how to address security in your software-defined vehicle technologies and more. If you’re working on software-defined vehicle solutions, you don’t want to miss this episode.
 
To read Moritz' and Michael’s whitepaper, “Cybersecurity of the software-defined vehicle”, visit: 

https://www.etas.com/download-center-files/DLC_products_ESCRYPT/etas-sec-sdv-whitepaper-20230525.pdf

Thanks for listening!

• Email us at: contact.us@etas.com
• Learn more about ETAS on our website
• Follow us on LinkedIn: @ETAS

Point B welcomes Scotty Reiss, Founder of A Girls Guide to Cars, to talk about tech adoption challenges faced by automakers when introducing new features into their vehicles. What will it take to increase consumer comfort and confidence when using new automotive technologies? How can OEMs increase their ROI on advanced automotive tech? What are some of the things the industry can do to accelerate new feature adoption?

Scotty Reiss is the founder of A Girls Guide to Cars, the leading automotive site for women. Missioned with sharing cars on women's terms, Scotty also regularly contributes car content to Forbes, Parents, Pure Wow, and others. She has written for The New York Times, Town & Country, The New York Daily News, and Adweek. Scotty also serves on the board of Women in Automotive and as a juror and steering committee member of the World Car Awards. A graduate of the Grady College of Journalism at the University of Georgia, she lives in Austin, Texas with her husband and daughters.

Mark Thomas, EVP of Marketing & Alliances at Ridecell, returns to Point B to conclude his discussion on the digital transformation of fleet vehicles, with special focus on the digital key. What must OEMs and fleet managers consider when implementing a digital key solution? How will digital keys streamline vehicle checkout processes and user experience? How will this technology make vehicles safer and more secure?

Mark Thomas is the EVP of Marketing & Alliances at Ridecell, the leading automation and mobility platform provider for digital transformation. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.

In this episode of Point B, Mark Thomas, EVP of Marketing & Alliances at Ridecell, provides insights on how automation and data are driving the transformation of fleet vehicles and enabling exciting new opportunities in the realm of shared mobility. How are data insights assisting automated workflows? What are the benefits of a digitally transformed fleet? What technologies are driving this transformation?

Mark Thomas is the EVP of Marketing & Alliances at Ridecell, the leading automation and mobility platform provider for digital transformation. Prior to joining Ridecell, Thomas headed the connected car marketing team at Cisco Jasper, where he developed the product and go-to-market strategies for automotive OEMs. Prior to Cisco, Mark led product marketing at HERE, a leading automotive maps company. In addition, Mark served in marketing, strategy, and business development roles at Apple and Nokia. Mark holds a B.A. from the University of California, Berkeley, and an M.B.A. from the University of Pennsylvania Wharton School of Business.

Florian Rohde, Managing Partner at iProcess, is back on Point B to conclude his discussion on the internal transformation of the automotive industry. What roadblocks are stopping startups and legacy automakers from ensuring continued success in the automotive industry? Is there really a lack of engineering talent in the industry? What do OEMs need to consider in the realm of connectivity and software-defined vehicles?

Florian worked for several years in the "classic" automotive world at Siemens and Continental managing the validation of the first-generation electric power steering systems. During this time, he was responsible for the system validation of the first-generation electric power steering systems, some of the first ASIL-D projects worldwide.

From 2012 to 2018, he implemented a continuous validation concept at Tesla in his role as Senior Manager of Vehicle Firmware Validation.

The solutions put in place were powerful enough to allow Tesla to launch vehicle software packages within 24 hours from code change to over-the-air customer deployment. The test coverage included all static vehicle functionality, UI/UX, chassis, and powertrain as well as autopilot, and ran in an end-to-end automation environment.

After Tesla, Florian served as Director of System Integration and Validation at NIO where he worked in close collaboration with the team in Shanghai and built up technology similar to that at Tesla, to perform fully automated and continuous integration and validation during the development of new products and features.

Florian joined iProcess as a Consultant in 2019, his main focus lies on integrating more complex and safety-relevant mechatronic systems, and evolving software over time into cutting edge products.

Florian Rohde, the Managing Partner at iProcess, joins Point B in a two-part discussion on the internal transformation of the automotive industry. How do startup and legacy automakers need to change their processes, mindset, and approach to successfully support the development and advancement of the software defined vehicle?

Florian worked for several years in the "classic" automotive world at Siemens and Continental managing the validation of the first-generation electric power steering systems. During this time, he was responsible for the system validation of the first-generation electric power steering systems, some of the first ASIL-D projects worldwide.

From 2012 to 2018, he implemented a continuous validation concept at Tesla in his role as Senior Manager of Vehicle Firmware Validation.

The solutions put in place were powerful enough to allow Tesla to launch vehicle software packages within 24 hours from code change to over-the-air customer deployment. The test coverage included all static vehicle functionality, UI/UX, chassis, and powertrain as well as autopilot, and ran in an end-to-end automation environment.

After Tesla, Florian served as Director of System Integration and Validation at NIO where he worked in close collaboration with the team in Shanghai and built up technology similar to that at Tesla, to perform fully automated and continuous integration and validation during the development of new products and features.

Florian joined iProcess as a Consultant in 2019, his main focus lies on integrating more complex and safety-relevant mechatronic systems, and evolving software over time into cutting edge products.

We're honored to have Francis Chow from Red Hat, a leader in open-source solutions, join Eric for a conversation about the software-defined vehicle (SDV) and the role open-source software will play.  They touch on what the SDV is/means, how open-source software can help bring the automotive industry "up to speed" with other industries (e.g., cell phones), how E/E architecture needs to change to support SDV and more!

Thanks for listening!

• Email us at: contact.us@etas.com
• Learn more about ETAS on our website
• Follow us on LinkedIn: @ETAS

Ruddy Gracia es el fundador del ministerio Segadores de Vida; Es pastor, conferencista, escritor y un destacado orador internacional que se caracteriza por presentar el evangelio en un discurso desafiante y confrontador.La pasión por alcanzar las almas para el Reino de Dios representa su mayor compromiso, lo que le ha llevado a pastorear la Iglesia hispana con mayor crecimiento del sur de la florida y viajar por todo el mundo con el objetivo de cumplir la gran comisión de predicar el evangelio a toda criatura.El impacto del ministerio Ruddy Gracia le ha movido a través de cruzadas y campañas evangelísticas hasta lugares tan distantes como España, Londres, Dinamarca, África, Fiji, Australia, el Caribe, Sur y Centroamérica, mientras sus redes sociales y su programa HECHOS continúa posicionándose en las principales cadenas de televisión internacional.Los medios electrónicos componen otra herramienta de gran trascendencia para el ministerio alcanzando a millones de cibernautas que siguen con expectativa las actividades, del Pastor Ruddy Gracia a través de las redes sociales más populares como YouTube, Instagram, Facebook y Twitter.La transmisión de los servicios en vivo, las predicas, cápsulas informativas, los programas matutinos y vespertinos con la actualidad informativa y los eventos componen el contenido de la página web ruddygracia.com y segadores.com la cuales reciben millones de visitas cada día.

Ruddy Gracia es el fundador del ministerio Segadores de Vida; Es pastor, conferencista, escritor y un destacado orador internacional que se caracteriza por presentar el evangelio en un discurso desafiante y confrontador.La pasión por alcanzar las almas para el Reino de Dios representa su mayor compromiso, lo que le ha llevado a pastorear la Iglesia hispana con mayor crecimiento del sur de la florida y viajar por todo el mundo con el objetivo de cumplir la gran comisión de predicar el evangelio a toda criatura.El impacto del ministerio Ruddy Gracia le ha movido a través de cruzadas y campañas evangelísticas hasta lugares tan distantes como España, Londres, Dinamarca, África, Fiji, Australia, el Caribe, Sur y Centroamérica, mientras sus redes sociales y su programa HECHOS continúa posicionándose en las principales cadenas de televisión internacional.Los medios electrónicos componen otra herramienta de gran trascendencia para el ministerio alcanzando a millones de cibernautas que siguen con expectativa las actividades, del Pastor Ruddy Gracia a través de las redes sociales más populares como YouTube, Instagram, Facebook y Twitter.La transmisión de los servicios en vivo, las predicas, cápsulas informativas, los programas matutinos y vespertinos con la actualidad informativa y los eventos componen el contenido de la página web ruddygracia.com y segadores.com la cuales reciben millones de visitas cada día.

Sven en Stefaan bespreken vanaf 2018 elke week de actualiteit in het belgisch basketbal en alles wat ermee te maken heeft.

In deze eerste aflevering worden volgende onderwerpen besproken:

- X-mas Tournament

- All-Star Game

- Speeldag 13 van de EuroMillions League

Er is nog wat werk aan, maar we proberen alvast week na week de podcast beter en beter te maken. 

Indien jullie een idee hebben voor een onderwerp, laat het ons zeker weten. Alle suggesties zijn welkom!