beer industry trends

In this episode, hosts Adrien and Thierry sit down with Mathias Lentz, the dynamic CEO of Brasserie Nationale, Luxembourg's foremost privately-owned brewery.

Mathias opens up about his personal journey, emphasising the pivotal role of external experience before joining the family business. He then delves into the brewery's history, highlighting its remarkable resilience and growth in the face of challenges from global conglomerates. The conversation focuses on a balance between the brewery's tradition and modern market demands.

The episode highlights sustainability initiatives in brewing and their implementation at Brasserie Nationale. It also underscores the significance of preserving the essence of a family-run business in today's fiercely competitive world, all while contemplating the brewery's future prospects.

Diversity and culture come to the forefront as Mathias discusses how Luxembourg's unique cultural blend influences beer production. The episode also explores shifting beer consumption patterns and the industry's response to the COVID-19 pandemic.

Closing the interview, Mathias shares his visionary perspective on shaping Luxembourg's future, emphasising adaptability and openness as key drivers of progress.

Ready to explore the brewing business with Mathias? Listen to the full episode now.

This episode is kindly supported by the Luxembourg Chamber of Commerce.

SESSION SUMMARY: When is the right time to grow your brand? Can ego get in the way of smart decision-making when it comes to expanding your operations? When is the right time to take your brand "on a world tour?"

All this and MUCH more unfold in the Season II finale of the Breaking Brews Podcast.

Session 45 features some very candid conversation between host Jason Cercone and Erik Budrakey, a beer industry veteran whose years of experience have helped him establish True Brew Magazine, a publication with readership across the globe. Erik has helped many brands increase their distribution footprint by wisely focusing on all aspects that will impact their plans. He has also helped breweries project adequate sales forecasts and execute those plans to precision.

True Brew Magazine is a beer lifestyle publication that covers a wide variety of topics in the beer universe. You can click here to check it out for yourself!

Erik's passion for the beer industry spills into the conversation that unfolds in this podcast. His years of experience will help you get a better grasp on what you need to focus on within your business: growing your distribution footprint methodically and not overextending yourself, emphasizing quality product at every juncture, accurately planning and forecasting sales and not settling for "almost" getting there, the importance of self-awareness and getting help when needed, and much more.

As we wind down Season II of the Breaking Brews Podcast, THANK YOU for listening to the show! Please let me know what you think of the podcast by dropping a rating and review on your podcast platform of choice. I'll see you for some smaller episodes in the upcoming weeks and stay tuned for news and updates about Season III of the Breaking Brews Podcast coming soon.


MUSIC CREDIT: Theme music and music clips for the Breaking Brews Podcast - Hellfire by Adam Drake and Tom Jenkins, licensed via www.audionetwork.com

SEASON II SPONSOR: Season II of the Breaking Brews Podcast is brought to you by Drunk Swag Source. You can get all your merch needs covered by visiting www.drunkswagsource.com. Use promo code BREAKINGBREWS at checkout and save 10% on any order of $200 or more!