bing ppc

• What is a chatbot (3:00)
• How to set it up (4:10)
• Pros and cons of chatbot for lead gen campaigns (7:26)
• How to manage the leads from a chatbot (9:12)
• Challenges with implementation (14:33)
• Creative chatbots in action (21:40)

• Overview of new policies (1:37)
• What is going to change (5:13)
• What you need to do now to prepare (9:56)
• What could this mean for the future for ads on Apple Apps (14:36)
• Will it hurt small businesses (16:46)

References

Full Page Facebook Ad Against Apple
Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses
Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update
 

• Emily’s role at Granular (:54)
• How the show Friends shaped her career path (5:04)
• What the PPC landscape was when she started (8:06)
• What has changed since she started in the field (12:20)
• Attempt to predict the future of paid search (13:08)
• Discuss her approach to client strategy and communication (15:59)
• Importance of data-driven decisions (19:54)
• Her specialization in social media (22:22)
• What brought her to Granular (24:57)
• What she likes most about working here (26:56)

• Why is tagging and analytics so important? (2:24)
• What you are missing if you are not tagging and tracking (4:44)
• How and when to optimize based on the data  (8:29)
• How it can affect your bottom line (11:52)
• Three reasons businesses are not using tracking (21:46)
• How to educate yourself on GTM & GA (24:15)
• Actionable items that businesses can and should be tracking (38:27)
• Ways to set up Google Analytics (46:04)
• Importance of learning to use the data once implemented (50:52)
• Recap main takeaways (53:51)

Helpful GTM/GA Resources:

• Google Analytics Academy
• Measure School
• ConversionXL
• AnalyticsMania
• Simo Ahava
• Loves Data

• Specific types of call tracking (1:40)
• Main benefits to using call tracking (3:38)
• How it works and how to set it up (4:40)
• Options for free call recording (7:12)
• Advanced use of call tracking (9:09)
• Discuss CallRail as a great platform (10:00)
• Touch on other services for tracking calls (16:06)

• Steve’s tenure at Granular search (:59)
• What his role as VP entails (1:44)
• How Steve started working at Granular (3:15)
• How he got into the PPC industry (6:40)
• What got him hooked on PPC (11:10)
• His interest in search at a young shaping his career (16:34)
• Shares his approach to bringing on new clients (21:08)
• Approach to educating clients (25:54)
• What keeps him at Granular (32:40)

• Retargeting vs. remarketing  (0:42)
• What exactly is retargeting (2:00)
• What is going on behind the scenes to allow it to happen (2:30)
• How the retargeting audience list is created (4:23)
• What is frequency capping and why you shouldn’t ignore it (7:20)
• Granular’s retargeting best practices (9:37)
• What are the types of retargeting ads we use (14:19)
• Compare and contrast third-party platforms vs. setting up natively (19:16)
• How Granular incorporates retargeting w/ Google Search (25:29)
• Share some advanced tactics YouTube (29:19)
• How to use engagement retargeting on social platforms (28:52)
• How to utilize landing page customizations with retargeting (35:23)
• Myths of retargeting (39:40)

• Mike shares how he got started with PPC ( 2:44)
• Gives a little advice on self teaching PPC (6:08)
• How being able to use both sides of his brain is key to success with paid media (10:18)
• He reminisces on what PPC was like 10 years (13:57)
• Hypothesizes on the future of paid media (16:51)
• Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)
• He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)
• He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)
• What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)

• Granular’s approach to team communication and staying connected (1:51)
• Tools the team uses (5:15)
• How Granular was already set up for a remote environment (8:52)
• Onboarding a new employee during the Safer at Home order (10:35)
• Understanding COVID-19 impact on our clients and how we can take care of them (21:35)
• Maintaining the normal perks for employees (30:00)

• Discuss Justin’s path to paid search (1:31)
• How his career journey impacted his PPC approach (7:47)
• What the PPC landscape looked like at the beginning of his career (10:24)
• His opinion on the future of the paid media (14:42)
• His personal approach to client relationship (19:36)
• The importance of using relevant data to make informed decisions (21:12)
• Insights on franchise level business and their unique challenges (26:52)

• Anna’s background and introduction to PPC (1:13)
• What keeps her interested (2:55)
• How audience-based targeting will evolve in the industry (4:24)
• Her personal approach to paid media (6:44)
• Setting expectations with clients on ROI (8:13)
• Some insights based on her expertise in eCommerce and social media (9:19)
• Her favorite channels to work with (11:23)
• Her favorite aspect of Granular culture(12:53)

What you’ll learn in this episode of Getting Granular:
Why there should be a conversation around geofencing – 2:00
The difference between geofencing and geotargeting – 3:30
How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00
Who is selling geofencing and how they are selling it – 6:40
Why geofencing is gaining traction in the market – 7:40
What companies we talk to are saying about agencies selling geofencing – 8:30
Capabilities of geofencing, fact or fiction – 10:00
Real world examples of geotargeting strategy – 14:00
How geofencing could be in violation of privacy laws – 17:00
Granular’s approach when a new client wants geofencing – 20:00
How Granular uses geotargeting for our clients – 23:30

What you’ll learn in this episode of Getting Granular:
Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00
Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45
Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00
What the signals and signs you should be looking for in a PPC manager – 11:00
How a PPC manager should react when mistakes are made or goals are not met – 14:50
The pitfalls of hiring professional service companies and best practices to vet them – 20:00
What communication and time management with a good account manager should look like – 25:00

What you’ll learn in this episode of Getting Granular:
• How Bing Ads can drive incremental revenue for your business
• Where Bing fits into the marketing funnel
• Interesting Bing facts (66 Million users exclusively on Bing!) 3:38
• How Google Ads and Bing Ads are Similar and Different
• Why it’s so easy to transition into Bing from Google 4:55
• ROI reasoning behind running Bing Ads 9:19
• Target LinkedIn users in Bing 11:05
• 3 Reasons to use Bing if Google is already working well for you 17:06
• Widen the marketing funnel, don’t go up it too fast 22:07
• How to get free money (coupons) for Bing Ads