black friday shopify

In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

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📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.

Make sure to stay tuned and don’t miss out on this episode!

Highlights:

(02:30) BFCM and the Holiday Season

(03:54) The Idea of Learning, Unlearning and Re-learning

(08:21) The Reason for SMS

(10:50) Gorgias Chat: What’s in it?

(14:20) What are the skills necessary for an email marketing team?

(18:06) Why you need to prepare for email automation for the holiday season

(21:52) The Holiday Calendar: What you need to know and things you should do

(35:12)  Few different flavors of messages that work with buyers and subscribers

Links:

LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn

Website: About Needle Movement

Mentioned:

https://www.gorgias.com/

Gorgias Playbook

The CX-Driven Growth Playbook

Attentive Black Friday

Black Friday Cyber Monday | Attentive | Attentive

Shopify Black Friday

Black Friday Ecommerce: 18 Idea, Tips, and Strategies for 2022

Klaviyo Black Friday

Black Friday Cyber Monday email campaign examples [2022] | Klaviyo Blog