In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

122 - Are you prepared for Black Friday and Cyber Monday? We've assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season.

Today Vira chats with Flowium's very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce.

Get Our Black Friday Cyber Monday Checklist Now!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby,  to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing.

With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.

Check additional resources here! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

120 - Get ready to kill it this Black Friday & Cyber Monday by taking inspiration from our Black Friday & Cyber Monday campaigns calendar.

Learn more here! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

119 - In this episode, you’ll learn

• Promotional dates to plan for this November and December
• SMS marketing strategies for different types of SMS campaigns 
• How to engage your SMS list during the holidays 
• How to use SMS to support your email marketing campaigns 

Tune in! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

118 -  Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing.

Some of the questions we ask:

• Why should eCommerce brands use SMS, especially around BFCM?
• How to balance email and SMS marketing efforts?
• What are the easiest ways to collect SMS subscribers in preparation for BFCM?
• How to tailor a personalized experience for your SMS subscribers?
• What are some of pre-Black Friday strategies to consider?
• What are the “dont’s” of holiday SMS marketing?

Get our Free Black Friday Cyber Monday & Holiday Email Marketing Strategies for eCommerce Stores!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.

Make sure to stay tuned and don’t miss out on this episode!

Highlights:

(02:30) BFCM and the Holiday Season

(03:54) The Idea of Learning, Unlearning and Re-learning

(08:21) The Reason for SMS

(10:50) Gorgias Chat: What’s in it?

(14:20) What are the skills necessary for an email marketing team?

(18:06) Why you need to prepare for email automation for the holiday season

(21:52) The Holiday Calendar: What you need to know and things you should do

(35:12)  Few different flavors of messages that work with buyers and subscribers

Links:

LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn

Website: About Needle Movement

Mentioned:

https://www.gorgias.com/

Gorgias Playbook

The CX-Driven Growth Playbook

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Black Friday Cyber Monday email campaign examples [2022] | Klaviyo Blog