blindsight

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.

Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

This week, Valérie shares a conversation with NYC award-winning photographer, documentary film maker and teacher Bob Sacha. They discuss his experience filming BlindSight, a short documentary film that examines the photographic imagination of the members of the Seeing With Photography Collective in New York City and much more.

On this episode the guys take one last look at the games of 2016.

Featured: Final Fantasy 15, Corpse Party, World of Final Fantasy, Rogue One, Kubo and the Two Strings, No Man’s Sky, Forza Horizon 3, Steep, Just Cause 3, GTA V, The Crew, Doctor Strange, Blindsight, Princess Mononoke: 20th Anniversary, I Can’t Understand What My Husband Is Saying, The Strain, Titanfall 2, DooM 2016, Firewatch, Amplitude, Skate 3