mattjohnson

Starting with David Fincher's The Social Network, corporate mythologizing has become a major genre, with more and more entries every year - from Danny Boyle's Jobs, to Apple's Tetris, to Hulu's Flamin' Hot movie - based on the creation of spicy Cheetos no less. Have we slipped a peg culturally, since the days of Ghandi and Ali? Or will tonight's double feature of Air - the Air Jordan story - or Blackberry, the fall of the world's most popular handheld device, change MG's mind?

On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Matt Johnson to talk about his recent divorce, the power of speaking things into existence, putting emotion into motion, standing up against resistance and so much more. Give this episode a listen as we dive deep into Matt's life and learn about what persistence, perspective and endurance mean to him. 

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Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing.

Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision-making. 

Matt is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains, and Branding That Means Business. 

As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of the business. Matt gave a TEDx talk called "Empathy & The Power of One". Empathy allows us to assimilate the mental and emotional states of those around us, but it is extremely hard to go beyond that, to understand the force of a single person.

Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. As the founder of NeuroScienceOf, he consults with a wide range of brands, including as an expert-in-residence for Nike.

Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School and an instructor at Harvard University’s Division of Continuing Education. 

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In this episode, Matt starts by talking about his formative years and what inspired him to become a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing.

Matt then talks about his new book “Branding That Means Business” and what sparked his motivation to write it. The book helps build enduring bonds between brands, consumers, and markets. 

Matt explains what exactly is neuromarketing and how can it have an influential impact on the branding of any business. Several groundbreaking studies have demonstrated neuroscience’s potential to create value for marketers. 

Matt then gives practical mental models that can help CEOs, entrepreneurs, elite athletes, and professional artists thrive with their personal brand and content marketing. 

Living in a fast-paced world, Matt speaks about how a brand rise above the rest, thinks creatively, and makes consumers fall in love with the brand identity. Lastly, Matt provides his definition of greatness and what it means to him.

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Host: Ben Mumme

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Guest: Matt Johnson

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👇 Drop a review and let me know what's resonating with you about the show! Thanks as always for listening and have the best day yet!

True Crime DEADLINE returns for Season III with host Matt Johnson in February 2022.

Matt is an EMMY award winning journalist who dusts off his reporter notebooks to bring you his first hand account of covering notorious crimes and lesser known cases over his career.

This season kicks off with several exclusive interviews connected to Missing Maura Murray, Crystal Rogers, Molly Bish and letters from the sister of Serial Killer John Wayne Gacy.

Please subscribe, rate the podcast and write a review.

Podcast website:
http://www.truecrimedeadline.com/

This week's episode is a little different...we sit down with Matt and Rachel Johnson to dive deep into how they run their business as a married couple, their rise to YouTube fame, Matt's beardless emo phase, and much, much, more.

So we left you on a cliff-hanger with our Prospecting Masterclass and here is Part 2 of the Renegade Prospecting Session featuring Greg McDaniel and Matt Johnson and special guest this episode is Bryan Casella. These three masters will take you through all of their prospecting tips. If this is part 2, were setting up for a big finale in Part 3.

These three guys came to me for marketing and branding and positioning advise… which they got. What they brought to our table is expertise in the prospecting/hunting part of our business and in this episode they leave it all on the table. Publicly shared for the first time.

So we left you on a cliff-hanger with our Prospecting Masterclass and here is Part 2 of the Renegade Prospecting Session featuring Greg McDaniel and Matt Johnson and special guest this episode is Bryan Casella. These three masters will take you through all of their prospecting tips. If this is part 2, were setting up for a big finale in Part 3.

These three guys came to me for marketing and branding and positioning advise… which they got. What they brought to our table is expertise in the prospecting/hunting part of our business and in this episode they leave it all on the table. Publicly shared for the first time.

In today's episode, we unlock some unique strategies for the unenviable task of Prospecting.

Even though as you guys know, I'm an advocate of 'marketing and attraction' to get listing enquires, sometimes you may be budget or environment restricted and just have to prospect.

We outline here with the best prospectors in the world, what you need to do.

Let's do it .....

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

“decide as quickly as possible who the right person is that you want to have in your life especially if you are doing client work. One of the best questions I have asked myself was if a client landed in San Diego, got off a plane and texted me and said hey man I just dropped in let me buy you a drink, come out. Who is the person I would want to get that text from that I would want to say yes to?… The faster you figure out who that right person is the faster you can make all those other decisions that I mentioned. Like what’s the one thing I am going to sell to them? How do I become micro in that space to them? You can’t make any of those decisions or take any action there until you make that very first decision. Who is that person that I want to serve and impact, person that I want to teach, train and lead? Who is that person that I want to hang out with? Make that decision as quickly as possible and then you can get busy doing the other stuff”…[Listen for More]

Click Here for Show Notes

To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-eXY

Matt Johnson is the Founder and CEO of Pursuing Results, a done-for-you podcasting agency for business coaches, consultants, and thought leaders. He is also the host of the MicroFamous podcast, the only marketing podcast designed for business coaches, consultants, and thought leaders, which aims to help them install the MicroFamous system into their expert business. He is also the author of the book, MicroFamous: Become Famously Influential to the Right People.

Matt’s unique marketing strategy helps leaders reach the right people online, build the perfect audience, and create influence that converts into real sales and ROI.

In this episode…

Many entrepreneurs, consultants, and business leaders subscribe to the idea that the key to success is generating the maximum number of eyeballs on a piece of content. With this in mind, they hustle for hours every day to create mass amounts of posts and engage with hundreds—if not thousands—of people on social media. But what if there was a way to get the same results while spending half the amount of time and energy?

With freedom being one of his core business values, Matt Johnson wanted to find an alternative to this hustler methodology. That’s when he discovered that generating the right views on your content works just as well as generating the maximum views. Based on this discovery, Matt developed his MicroFamous strategy, which helps business leaders reach the right people online, build an audience, and create influence that converts into real sales. 

Matt Johnson, the Founder and CEO of Pursuing Results and host of the MicroFamous podcast, joins Dan Kuschell on this episode of Growth to Freedom to discuss his MicroFamous strategy. Matt explains what it means to be “microfamous,” how to use this marketing strategy to increase your sales, and why generating maximum views on social media isn’t always the key to success. He also shares his advice for reaching your goals and achieving more freedom as an entrepreneur. Stay tuned!

3 big ideas discussed in this episode:

• To cut through all the Noise online, we must have a Clear & Compelling Idea.
• Attention doesn't convert to sales automatically.
• There are 3 Stages of Influence, and influence is the best way to convert attention into sales

Get the show notes and more resources related to this episode here: https://AskJeremyJones.com/207

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.

Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

This week Macaroon Gate™ heats up, we talk twirling to death, & the shocking(ly) number one movie in America, Brett & Drew Pierce's, 'The Wretched'. 

Don't check out our original shows ("It's Been a Weird Week" and "A Conversation With...") exclusively on Brew (I don't even think they're a thing anymore...). All episodes are available now exclusively on our Patreon page.

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Andrew Hiller and I have been friends for many years.  He is a musician/artist that I originally met in the late-90's/early-2000's.  We have stayed close ever since even though we never live near each other. 

He has been making music for a long time with many bands inlcuding Mr Klein and the Wizards of Time, Yairms, Damn Union, Treasure Mammal, and as AlhhlA.  

We discuss friendship, music collectives, the art life, religion, fear, and his experiences practicing communal living.