The Fundamentals of Building a Saleable eCommerce Brand
Bobby Reger is the Director of Marketing at Elements Brands, a company that acquires e-commerce brands. He is a growth-oriented marketing leader with more than 10 years of experience across the technology, SaaS, CPG, and DTC industries. Bobby and his team have scaled multiple brands from low seven figures to eight figures in revenue.
In this episode…
What are the fundamentals of building a profitable brand? What do brand owners need to do to prepare for a potential exit?
According to Bobby Reger, brands need a solid foundation. These include having the right systems in place, efficient customer support team, proof of demand, and good margins. You also need an engaged audience, which can be built through a blog or a support community.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Bobby Reger, the Director of Marketing at Elements Brands, about the fundamentals of building a saleable e-commerce brand. They discuss the systems and marketing channels brands can use to scale and prepare for an exit, the challenges of building an e-commerce team, and recent changes in customer acquisition and retention costs. Stay tuned.