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Once again, Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in ecommerce, for 2024.

Make sure you tune in to find out more!

Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands.  Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.

In this episode, Kiri and Russ go back to their predictions for 2023, and recap what predictions came true. The results are mixed, listen to hear what they were right about.

They also share their predictions for 2024:

• It's predicted that brands will continue to maintain their spending on retail media.

• Both Amazon and Walmart Connect are expected to experience increased spending from brands.

• Marketplace and retail media will attract a new generation of talent native to the industry.

• Russ predicted Amazon's rapid growth in general merchandise categories and foresees its continued double-digit growth rate in 2024.

• Brands are expected to demand proof of incrementality for their retail media ad spend and marketplace investments.

• Walmart will likely respond to Amazon’s AMC success with their own significant data clean room announcement and partnership.

• Russ controversially predicts Amazon's complete closure of Fresh physical stores, with a shift in focus to existing online fresh business.

• Amazon will make Prime Video ad-supported for all Prime users, offering brands a significant advertising opportunity.

• Amazon is expected to lead in streaming TV advertising with larger reach and superior measurement capabilities.

• Walmart and TikTok will potentially enter a significant advertising and commerce partnership.

The episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce.

Brian serves as Chief Strategy Officer, leading the Company’s go-to-market strategy. Prior to joining Bloomreach Brian has held a wide variety of roles in the market including leading Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading commerce technology research at Forrester Research, as well as leadership positions at Amazon & Expedia.

The episode features Kiri's conversation with Afton Kenyon, Sr Ecomerce Manager at Slate Milk, she started out in a small family-owned honey company as marketing. Since then, she went through multiple different categories and aspects of ecommerce across retail brands, and agency life. 

This is a great episode for those who are earlier in their ecommerce career or managing/coaching more junior team members who are interested in progressing in their ecommerce career. 

Make sure you tune in to find out more!

Afton was first on the podcast in 2019 when she was pretty new to the world of Amazon and ecommerce.

The episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research report which was published last year. 

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Caroline has spent the majority of her career as a product marketer across various industries from consumer product goods to publishing to not-for-profit. As a true proponent of learning, she morphed into the ecommerce world and was trained by an ex-Amazon employee. She joined the Agency side of the business about 4-5 years ago and loves working along clients to help them reach their Amazon goals.

The episode features Kiri's conversation with Juan Munoz, a PPC Specialist at Acadia, where they discuss the recent changes on Instacart and what to look forward to in the future.

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Before joining Acadia, Juan was a Sales Account Manager at Amazon, managing Key Accounts at the European level, focusing on the UK and Spanish marketplaces. 

In his free time, Juan enjoys researching new emerging e-commerce markets, and going on hikes with his dog named "Whopper".

In today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more.

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Dylan Ander is a Serial Entrepreneur with deep expertise in all areas of digital marketing, diversifying his experience and businesses in both B2C and B2B companies. 

In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here. 

Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these metrics provide a very narrow view of performance. Data within DSP is robust, and brands should be using more sophisticated metrics that are tailored to the stage of the customer purchase journey that they are trying to reach. This will provide a much deeper understanding of their DSP performance.

Kiri Masters, head of retail strategy at Acadia, and Damiano Ciarrocchi, retail media manager at Acadia, have spent the past 3 months researching the components of existing Amazon DSP metrics. 

In today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more.

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Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek. 

In today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more.

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Georgia Pacific is a paper company that manufactures household names including Quilted Northern toilet paper, Angel Soft toilet paper, Brawny® paper towels, Sparkle® paper towels, Dixie plates & cups, and Vanity Fair napkins.

In today’s episode, Kiri speaks with Jack Ogilvie, Partner at Acadia, where he coordinates a team that designs service solutions for clients who are looking to make the best use of every marketing dollar - whether that is through SEO, performance media, Amazon and retail media, analytics, or organic social.

Make sure you tune in to find out more!

Jack has the good fortune to speak with 10+ brands each week about their marketing issues and needs and combined with 16 years in the industry across all functional areas, this allows him to pattern-match quickly and ask some great questions. 

Before Acadia, Jack started and built a digital marketing agency Techwood Consulting, which was acquired by Acadia approximately two years ago.

In today’s episode, Kiri speaks with Sergio Zuluaga, CEO of Maaji, a Colombian summer lifestyle brand. They speak about how their brand broke into the US market, Amazon, what worked and what didn’t, and more.

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Sergio Zuluaga is married to Marcela and father of Emiliana, a 16-month-old girl, and Luciano, a boy who hopefully will arrive in March. He is currently the CEO of Maaji. Sergio has 7 years of experience in the fashion industry, more specifically working in Maaji.

Before that, he worked in finance for 7 years, in departments like risk management and investment banking. He’s very passionate about analytics, technology, sustainability, and how the mix of these elements could transform the industry in the near future.

In today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably, about Stratably’s new Amazon Advertising Benchmark Report. 

Make sure you tune in to find out more!

Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands.  Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.

In today’s podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands.

Make sure you tune in to find out more!

With more than 15 years of experience in digital marketing, a decade on Amazon, and extensive experience leading global D2C businesses, James is driven by improving all individuals on his teams which translates to brand performance. He is an avid surfer having surfed professionally in his early 20’s, free dive spearfisher, a husband, and a father to 2 energetic children.

In today’s podcast, we are speaking once again with Scott Walldren, the Director of SEO for Acadia.

Make sure you tune in to find out more!

Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for Dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats.

Incidentally, he has some hands-on experience (albeit about 10 years old) setting up a store, product feeds and running ads on Amazon when he was at Case-Mate.

In today’s podcast we are speaking with Scott Walldren, the Director of SEO for Acadia.

Make sure you tune in to find out more!

Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats.

In today’s podcast, we are continuing our conversation about CDPs with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. 

Make sure you tune in to find out more!

With a mind for analyzing, Seth took a number of routes in the data-driven retail universe before winding up as Acadia’s Head of Analytics. It’s a position that calls for easy explanations of complex issues.   

In today’s podcast, we are talking with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. 

Make sure you tune in to find out more!

With a mind for analyzing, Seth took a number of routes in the data-driven retail universe before winding up as Acadia’s Head of Analytics. It’s a position that calls for easy explanations of complex issues.   

Today Kiri speaks with a returning guest, Russ Dieringer - founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in eCommerce, for 2023.

Make sure you tune in to find out more!

Today Kiri speaks with two guests, Matt Krueger, Vice President of Digital (Amazon & DTC),  at EastPoint Sports, and Matt Volk, Director of Performance and Analytics for Pure Play at KEEN. They discuss retail media.

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Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports. He began his career with pure play sporting goods retailer Eastbay.com under the Footlocker umbrella. He has 10+ years of eCommerce and Marketing experience in the footwear/apparel space with the past 3-5 years focusing on Amazon + Global Marketplaces. With a passion for the digital shelf, organizational transformation, and team structure; Matt has recently moved into the CPG / Hardgoods space to lead the Digital business for EastPoint Sports', a private-equity-backed company and the leader in indoor/outdoor sporting and recreational games. 

Matt Volk has spent his career in eCommerce across a variety of marketing and analytics roles, including managing data warehouses, defining paid media, and developing content management strategies. He has worked across pure play retail, DTC, and most recently the omnichannel brand side at KEEN footwear. These experiences have given him a well-rounded view of the commercial market, product lifecycle, and cross-functional requirements for success at retail. In his current role as Director of Performance and Analytics for Pure Play at KEEN, he's driving the continued digital transformation process by optimizing retail media, delivering best-in-class content, and overseeing robust analytics capabilities.

They both worked together for the retail media at KEEN.