brokers are better

Eddie Perez | CEO of Equity Prime Mortgage

• Eddy’s father was on the Cuban national baseball team and arrived in Miami in 1964 after spending three days at sea, rowing from Cuba to freedom. 
  • He was homeless the first week in this country. With some kindness from the community and an entrepreneurial mindset, Eddy’s father bootstrapped and created his own construction business. 
  • Symbolism of boat in the office - Visitors sign the hull of the boat - Talk about this
• Eddy was able to see firsthand what freedom of mind, spirit, and career can do in someone's life.
• Eddy is an avid learner and says from his Father he has learned what it means to be a man, to be a father, and to be a friend. From his Mother, he has learned tenacity, grit, and courage.
  • How did Eddy’s mother showcase and teach Tenacity & grit, etc? 
• Eddy believes this is the perfect recipe to what has shaped him today and with those traits he strives every day to be 1% better than the day before.
  • We often use this saying about getting 1% better today - 37% better after a year
  • Atomic Habits - James Clear starts by stating, “If you were able to improve by 1% each day for an entire year, and those gains compound, you would end up 37 times better at the end of the year.” It’s the little choices and small habits that transform a person gradually, whether it be beneficial habits that uplift, or unhelpful ones that gradually erode.”
• My expertise is to help the mortgage industry achieve homeownership so everyone can live The American Gift.
• Why not “American DREAM?”
• Empowering People More with Eddy G. Perez Jr. - my podcast (Over 30 episodes - not just mortgage related - business strategy, motivation, winning mindset)
• “The Big 4” - FAMILY! How important is it for not only mortgage pros, but any  business leader (or anyone!) to have a good balance and foundation of surrounding yourself with people who love and believe in you?
• Gary Vee comment - In order to really connect, we have to give 90 people our 2 Cents everyday - Can you dig into that a bit more?

Eddy’s social media has videos and educational advice in leadership, personal development, mortgage industry and more - @eddygperezjr on all platforms

Learn more about Eddy and EPM at EPM.Net and follow Eddy @eddygperezjr across all social media platforms.

ABC Podcast
Facebook: https://www.facebook.com/alwaysbecoolpodcast
Twitter: https://twitter.com/thebobbykerr
Instagram: https://www.instagram.com/alwaysbecoolpodcast/
TikTok: https://www.tiktok.com/@thebobbykerr
YouTube: https://www.youtube.com/@alwaysbecool

Summit Lending
Facebook: https://www.facebook.com/SummitLendingUSA
Twitter: https://twitter.com/SummitLendingUS
Instagram: https://www.instagram.com/summitlendingusa/
LinkedIn: https://www.linkedin.com/company/summitlendingkc/
YouTube: https://www.youtube.com/user/loantipskc

Born and raised in the working class city of Detroit, Michigan. So things were hard. 

I was raised by a single mother who taught me early on that the key to success was having a hard work ethic. That work ethic directly translates over to success in the mortgage industry. 

I started working food service jobs when I was 14 and learned early on the value of elite client service. 

As a youth, I fell in love with music and skateboarding. Those two communities were diverse, supportive, and got me through some tough times. 

Since I barely graduated high school, I thought I would pursue another one of my passions -  cooking. 

Flunked out of culinary school and worked hard in bars for a few years until I moved back to Michigan. 

I got a degree in English education. Much like educators, mortgage professionals help individuals overcome obstacles. 

Unfortunately, teaching didn’t pay well and I had a few friends that worked in the mortgage industry down at Quicken Loans. 

I started at UWM in May of 2016 as an Account Executive. Rode that for a year, but teaching was in my blood. 

I built a Sales Coaching Team here at UWM and eventually was selected as one of the individuals to build Success Track. 

In 2021, Mat had a vision to create a team to help mortgage professionals all across the country grow. One of the main things I’ve picked up from Mat, is the idea of Servant Leadership. I embrace that as a leader of the Partner Services Team. 

Work ethic, attitude, and the idea of reaching the top together is a mindset I embrace every day.

The mortgage industry is 100,000 percent mindset based. 

If you wake up positive, you will make an impact, those impacts are little victories, those little victories add up to championships.

theBobbyKerr.com | @thebobbykerr | SummitLendingUSA.com 

ABC Podcast
Facebook: https://www.facebook.com/alwaysbecoolpodcast
Twitter: https://twitter.com/thebobbykerr
Instagram: https://www.instagram.com/alwaysbecoolpodcast/
TikTok: https://www.tiktok.com/@thebobbykerr
YouTube: https://www.youtube.com/@alwaysbecool

Summit Lending
Facebook: https://www.facebook.com/SummitLendingUSA
Twitter: https://twitter.com/SummitLendingUS
Instagram: https://www.instagram.com/summitlendingusa/
LinkedIn: https://www.linkedin.com/company/summitlendingkc/
YouTube: https://www.youtube.com/user/loantipskc

The following guests sit down with host Justin White:

Ben Lavender - Senior Mortgage Loan Originator, Madison Mortgage Services
Mike Cox - Broker-Owner, Mortgage Nerds


Why Creating Video Content for Social Media Leads to Increased Brand Recognition and More Loans

Consistently posting videos on social media can help independent mortgage brokers grow their brand and their book of business. What should you be thinking about when recording videos and developing a strategy for posting them? Tune in to episode #3 of Good. Better. Broker. to find out why this type of marketing is such an effective way to reach new clients and how you can become a video pro even if you’ve never recorded one.

In this episode of the Good. Better. Broker. podcast, you’ll hear tips from two independent mortgage brokers who leverage video marketing to position themselves as experts in their local markets.


In this episode, we discuss ...

3:23 – the key to Ben’s video content taking off
4:26 – why it’s important to do video to reach consumers
5:03 – the impact video has had on Ben’s business
5:33 – how to measure success with videos
6:15 – how long you need to dedicate to posting videos
7:48 – how to start if you’re hesitant to do video
11:31 – on the power of video
12:43 – why it’s important to properly tag your videos
14:22 – the 3 things you need to do when tagging videos
16:24 – why posting to Instagram stories is a good option if you’re new to video
18:25 – when to critique your videos
22:11 – Mike’s approach to video content creation
23:00 – why everyone in his broker shop appears on camera
24:13 – why doing a video with someone else helps
25:06 – why consistency is important when posting videos
26:46 – why it’s important to be yourself on camera


Resources Mentioned in This Episode:

Lead Pops
Facebook Ads


Show Contributors:

Ben Lavender
Connect on Facebook
Connect on LinkedIn
Connect on Instagram   

Mike Cox
Connect on Facebook
Connect onInstagram
Connect on LinkedIn

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter


Connect with UWM on Social Media:

Facebook
LinkedIn
Instagram
Twitter
YouTube

Head to uwm.com to see the latest news and updates. 

The following guests sit down with host Justin White:

Jamie Cavanaugh, COO at Amerifund Home Loans
Jason Glass, Broker-Owner of One Stop Financial Group


Building Relationships with Other Like-Minded Mortgage Brokers Will Help You Generate New Ideas to Grow Your Business

Even as more and more people join the wholesale channel, a close-knit community has formed. Why does it pay to network with other independent mortgage brokers from across the country? Tune in to episode #2 of Good. Better. Broker. to learn how connecting with colleagues can help you with everything from one-off loan scenarios to long-term strategies that will help you grow and scale your business.
 
In this episode of the Good. Better. Broker. podcast, you’ll hear from two brokers from different parts of the country who lean on each other and others who are part of a community with more than 11 thousand members and growing.


In this episode, we discuss …

2:53 - why the Brokers are Better Facebook Group is so powerful
4:28 – why networking is so important for independent mortgage brokers
7:03 – what the broker community has done for Jason’s business
8:00 – what the broker community has done for Jamie’s business
10:35 - what Jason tells newer brokers about his keys to success
14:30 – What Jamie tells newer brokers about her keys to success
17:34 - Jason’s advice for new members of the broker community
18:40 - Jamie’s advice for new members of the broker community


Resources Mentioned in This Episode:

AIME
Lending Pad
Arive
LendingQB
Brokers are Better Facebook Group


Show Contributors:

Jamie Cavanaugh
Connect on LinkedIn
Connect on Facebook 
Connect on Instagram

Jason Glass
Connect on LinkedIn
Connect on Facebook

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
 
Connect with Justin on LinkedIn,  Instagram, or Twitter


Connect with UWM on Social Media:

Facebook
LinkedIn
Instagram
Twitter
YouTube

Head to uwm.com to see the latest news and updates.