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Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:
- How to use Google Ads to sell a book?
- How to advertise with a small budget of just a few dollars a day?
- How to keep my search impression share above 90%?
- What are you going to do when the average position column is no longer available?
- How often do you use demographic, income, geographic, and device bid adjustments?
- Clarification on how phrase match negative keywords work.
- How to review the auction insights report.
- An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
- A question about similar keywords and how you know when they're essentially the same keyword.
- How to determine if you're "leaving clicks on the table."
- An explanation of how clicks and calls work on call only ads.
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
