ppc experts

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Show Notes:
What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!

Search News:
https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959

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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys answer your questions about Google Ads. Questions include how to know if more budget will bring in better results, how to manage conversion tracking with lots of clients, how automated bidding compares to manual bidding, and how we use headline 3. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp    

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Insider business episodes - https://paidsearchpodcast.com/insider/

Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp    

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Try Opteo free for 6 weeks - https://opteo.com/psp    

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:

• How to use Google Ads to sell a book?
• How to advertise with a small budget of just a few dollars a day?
• How to keep my search impression share above 90%?
• What are you going to do when the average position column is no longer available?
• How often do you use demographic, income, geographic, and device bid adjustments?
• Clarification on how phrase match negative keywords work.
• How to review the auction insights report.
• An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
• A question about similar keywords and how you know when they're essentially the same keyword.
• How to determine if you're "leaving clicks on the table."
• An explanation of how clicks and calls work on call only ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!