google ads training

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Show Notes:
One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask, and we cover those on today’s episode. Thanks for listening and sharing!

Search News:
Amazon Surpasses 10% of U.S. Digital Ad Market Share - https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200

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Show Notes:
There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!

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Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:

• How to use Google Ads to sell a book?
• How to advertise with a small budget of just a few dollars a day?
• How to keep my search impression share above 90%?
• What are you going to do when the average position column is no longer available?
• How often do you use demographic, income, geographic, and device bid adjustments?
• Clarification on how phrase match negative keywords work.
• How to review the auction insights report.
• An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
• A question about similar keywords and how you know when they're essentially the same keyword.
• How to determine if you're "leaving clicks on the table."
• An explanation of how clicks and calls work on call only ads.

And we finish out the episode with a Paid Search Trivia question.

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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

• Not focusing on your search terms.
• Focusing on your search terms too much.
• Getting incorrect conversion data.
• Over bidding, bidding more than you need to.
• Failing to optimize page titles,
• Sending traffic to the wrong page of the website, from a user experience perspective.
• Not growing your budget, or your business.
• Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!