chief executive connector

Today's best marketing plays make intuitive sense for emotionally intelligent people, and thought leaders about it like Chris Walker or Gary Vaynerchuk are amazing to listen to about, but understanding how to execute on it requires a practitioner's  mindset that is hard to find.

That's why I had Adam Westin on today's episode to help you understand how to become a practitioner of the concepts in marketing that the Human to Human movement of B2B marketing has become so fond of.

Adam talks me through:

• What you should and shouldn't obsess about measuring
• How to tie paid strategies to organic content
• How to get your prospects nodding their head
• Much more!

You're going to love Adam's refreshing perspectives as a technically savvy marketer!

Connect with Adam on LinkedIn!

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Adam" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Jon is an old friend of mine that sees an opportunity to differentiate himself from his competition through online content creation, but is having a hard time getting started with it.  

That's why we hopped on a call to:

• dispel myths about introverts and content creation
• create frameworks for easy content creation
• talk about opportunity that content represents for businesses like lawyers, commercial realtors, bankers, and other "chamber of commerce" businesses

This is a great episode for you, if you're having a hard time posting on social media in a way that makes sense for your business!

Connect with Jon!

On LinkedIn: Jon Gasso
His Lawfirm: Gasso Law Firm

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Gasso" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Tags: 

Marketing and tech leaders get to work on some of the most impactful (and FUN) projects, but their biggest challenges aren't the technology or the project, itself- it's the coordination between people.

THAT is why Dennis Yu swears by his approach to social engineering- the approach that he used to build out Yahoo!'s analytics platform and become a world-renown keynote speaker.  He is also the foudner and CEO of Blitzmetrics.

In this episode, Dennis shares:

- The 1 thing to practice so you can be a social engineer
- The marketing issue EVERYONE has
- The 9 videos to make to start buiding a community
- and MUCH more

This interview was receorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while Dennis and I were hosting a VIP event. 

Don't miss your chance to get into Dennis's genius brain!


Don't forget to connect with Dennis!

On LinkedIn: Dennis Yu
Follow him on Twitter: @DennisYu
Work with him: https://dennis-yu.com/


Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Dennis" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Kalim Aull is back! (previously on episode 118 & 119)

This call finds us having just wrapped up a speaking event that he referred me to, and we hopped on to catch each other up on how we're designing our respective, complementary categories.  His- Sustainable Growth.  Mine- Relationship-Driven Growth.

This is an epic jam session on building momentum, expanding your category, and marketing nerdery!

Connect with Kalim!

On his LinkedIn

We mention the PEAK community we are both a member of.  If you want to join a super valuable community of CMOs, future CMOs, and Top 1% Marketers, go to PEAK and let them know you came because of this conversation between Kalim and I.

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Kalim" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Justin Brown's LinkedIn microcontent from his podcasts immediately caught my attention.

Turns out he is a super talented content creator and savvy entrepreneur, but he had a take on community I don't normally hear.   So I had him on to share.

In this episode, we talk about:

- why micro communities are sometimes more valuable than bigger ones
- how niching down allowed him to really service his community
- how he thinks about repurposing his podcast that is different than everyone else
- his study on LinkedIn engagement for text vs video
AND OF COURSE
- the epic story of how he got GaryVee to come on his show

Connect with Justin!

On LinkedIn: Justin Brown
His company: Motion Agency

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Justin" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Scott wrote his first book in 2009 trying to change the way traditional B2B sales were done and how companies treated their salespeople. Well, it has just gotten worse over the last decade!

After speaking to countless executives from large, household name companies to small businesses, it's become clear to Scott that the old game of sales, no longer fits the new world of business.

In this fireside chat with Scott, you'll get to ask him questions about:

- How the silent killer for companies are customer and employee churn caused by sales
- Why traditional sales has trained companies to treat people (especially salespeople) like crap
- How are businesses supposed to succeed without salespeople?
- Plus anything else you want to ask Scott about!

Scott is an author and consultant with a sales and marketing leadership track record of over 20 years.
He's and evangelist for the quality of life for salespeople, and the franchise owner of Network In Action International.


Connect with Scott!

On LinkedIn - Scott Marker

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard Scott Marker's Episode" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Go Subscribe to Category Pirates!  It's worth every penny. (That's not a referal link, but if you  comment on one of Christopher Lochhead's posts on LinkedIn and tell him I sent you, he'll give you a month for free.)

Amanda Holmes is the CEO of Chet Holmes International. 

Her dad, Chet Holmes, wrote The Ultimate Sales Machine, built an empire off it, passed away, and left her a company she didn't originally want... until she felt there was a special community that was being served by this work.

Since then, all she's done is double the profits of the company multiple years in a row... by following her dad's formula for success!

We had an incredibly deep, intimate, and practical conversation about the value of community, growing up with a successful dad, and how to find fulfillment.

All in a penthouse suite in Vegas as we prepared for an experiential marketing event

I'll never forget this conversation.

Connect with Amanda!

UltimateSalesMachine.com
Twitter: @amandaholmes
LinkedIn: Amanda Holmes
Instagram: @AmanditaHolmes


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Amanda" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Brett Ruiz and I connected on LinkedIn a few months ago, and his outlook on leadership and relationship building made us close friends immediately.

Brett sees the business of home remodeling from a refreshingly innovative perspective.  The best way I can describe it is, he approaches his business the way a Silicon Valley startup founder approaches their business.  That's uncommonly brilliant in his industry.

That's why he is the visionary of Medina Exteriors dba Simply Distinct Kitchens & Baths, and a dedicated Strategic Coach Student.

In this episode we'll talk about:
- The 8 Category levers: how an article from Category Pirates applies to his business
- His plan for software development in his industry
- His involvement in the Strategic Coach community, the number 1 entrepreneurship for small and medium-sized businesses (according to the past guest, Justin Breen)
- His "New" way to go to clients: putting them first and not talking about his products, rather talking about the value and what it solves

Connect with Brett!

On LinkedIn: https://www.linkedin.com/in/brett-ruiz-1a7530b/

Think you have something to learn from the leaders of a B2B SaaS Accelerator and Fund that has worked and invested with over 200+ early stage SaaS companies that have gone on to raise $300M+ in follow on funding and counting?

Come to the B2B Community Builder Podcast's special fireside chat with Michael Cardamone and Jeff Becker.

Host of the show, Pablo Gonzalez, will ask Michael and Jeff about:

- the most effective Go To Market motions Michael & Jeff see in B2B SaaS today
- the why and how Acceleprise is betting big on the value of community
- what opportunities they see in B2B that are currently underserved
- and much more (including whatever questions YOU may have)!

Come and let their perspective on the 200+ data points of successes and failures inform YOUR playbook for the rest of the year!


ABOUT OUR GUESTS:

Michael Cardamone

Michael was one of the first 30 employees at Box in a BD role and then led partnerships at AcademixDirect. After 6 years in operating roles, he launched Acceleprise (https://acceleprise.vc/) in San Francisco, a B2B SaaS focused accelerator and fund with locations in San Francisco, NYC & Toronto.

In addition to Acceleprise, he's an angel investor in 12 companies, including Flexport, Curated.com, Vemo and more.

He graduated with an MBA in Finance and Marketing from Columbia Business School, and holds a B.S. in Mechanical Engineering from Syracuse University.

Specialties: Developing and managing partnerships, strategy, SaaS, business development, digital marketing, early stage investing, early go to market, sales

Jeff Becker

Jeff is an experienced leader, entrepreneur, and sales executive with a Proven track record of building world-class teams, and delivering exceptional results. 

He's creative, focused, and a believer in the impossible that is always looking to help incredible people set incredible ideas in motion.

Prior to joining Acceleprise, he spent 9 years in sales and sales leadership roles at Linkedin, is an experienced GTM advisor to startups, and an angel investor.

Christopher Lochhead is a co-author of one of the top 1% selling business books of all time (Play Bigger), the host of the #1 business podcast on all of Apple,  co-author of a top 15% newsletter on Substack (Category Pirates), and the self-proclaimed "Godfather of Category Design," a discipline that has completely transformed my life.

Given that success, I was SHOCKED with what Lochhead told me that for 30 years only 20% of people he worked with bought into his methodology and that he thought he was destined to "be the old guy at the bar mumbling to himself about how no one listened."

As a guy that believes he's unlocked a new bulletproof methodology for business growth, myself, I had to pick his brain about how he endured, what changed, and what he would do if he was me.

What ensued is a conversation I'll never forget.  Lochhead is a real hero of mine, and I feel very fortunate to have been able to host him on the show.

Connect with Christopher Lochhead!

Read Play Bigger (my all-time favorite business book)
Listen to Follow Your Different or Lochhead on Marketing (two of the top podcasts on my rotation)
Subscribe to Category Pirates (the only email newsletter I've ever opened and read religiously.  It's like the Harvard Business Review... for pirates)
On Linked In: HERE

Connect with ME!


Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Lochhead" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Karthi Ratnam is someone unlike anyone you've ever met.

First of all, she's from Sri Lanka- a country that has only been open to travel to for about one generation. 

She grew up with parents that instilled the values of curiosity, self-reliance, and grit in a culture that doesn't make opportunities readily available for women.

This rare combination has created a social justice warrior unlike anyone you've ever associated with that term- one that uses the Silicon Valley thinking in solving for some of the world's biggest issues.

You're going to love this episode with Karthi!

Connect with Karthi!

On LinkedIn: https://www.linkedin.com/in/karthiratnam/

Check out the Wicked 7 Working Group

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Karthi" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

David Berkowitz is the founder of the Serial Marketers community- a community of over 2,500 marketers that give each other advice, refer jobs to each other and collaborate in many other ways.

He recently launched the $CMO coin.  This brought about a completely different way to add and extract value from his community.  I believe this is the future of communities.

That's why I asked David to come on the show and give you a sneak peak into how he built his amazing community, and how crypto will inevitably change the trajectories of all future communities!

Connect with David!

Join Serial Marketers! 

Shoot him an email to David@serialmarketers.net

Connect with ME!
 
 Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's David" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Joanna Novelo is an entrepreneur who understands the power behind having an engaged community.  As a community strategist, Joanna helps entrepreneurs create unique and engaging experiences for their communities so their fans turn into repeat customers.  By making audiences feel seen, heard, and taken care of, Joanna helps some of the biggest names on the internet create win-win situations where community members are thrilled and businesses thrive.

We met working together on my first client over two years ago, and immediately knew we were kindred spirits.  On this show, we talk about:

1) Defining online communities

2) The long-term effect of communities

3) Fun vs. work

What to do AFTER you open the group and having it up and running.

Connect with Joanna!

On Facebook

On Instagram

Join her Facebook Group

Check out her Website


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Zoe Hartsfield calls herself the Queen of video prospecting, a killer relationship builder, and a mediocre podcast guest.

I beg to differ... at least on the last part

In fact, just that description alone shows part of the reason she's doing so well in her career using LinkedIn and TikTok to grow business relationships.

We had a PHENOMENAL conversation about all the tactics she uses to grow relationships across multiple channels and skyrocket her personal brand.

Connect with Zoe!
On LinkedIn: https://www.linkedin.com/in/zoehart/


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Zoe" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

I don't claim to be a personal branding expert, but for whatever reason, I've been invited to speak about it multiple times in the past few months... so I wanted to share it with you.

I've distilled what has worked for my personal brand into some really simple concepts that anyone can implement, regardless of whether or not you use social media.

This specific speech was done for the staff of my buddies at Yellowbird Homebuyers.  They are a big reason why I've had so much success in Jacksonville.  If you're ever in the area, you should totally check out their YellowBird Connect Events.

Connect with YellowBird in their Facebook Group!

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Personal Branding" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

I'd love to hear what you 

You probably know you need to create content for your business.  You probably also want to create community. 

But how do you get started, and how do you make that equal sales???  That's what we answer here.

I had a major "AHA" moment a couple of months ago when I realized I produced 2 "podcasts" in 2020 with most of the same features- the same number of episodes, the same downloads, and the same host.

One lead to about $40k worth of revenue.  The other about $40 MILLION.

The key difference?  Starting off as an internet talk show allowed us to deliberately execute the Relationship Flywheel for one of them.

This is a keynote from the Association of Influencers and Thought Leaders where I broke down everything you need to know about how to start a content program that drives community and leads to sales.

Connect with the AIT!

If you want to join a community of other people making a mark on the world, I invite you to join us at the next open event to check it out.  They happen on the first Thursday evening of every month.  Find out more here! https://theait.org/

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's AIT keynote" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

I met Bee Evan’s on a call on Clubhouse and her ability to explain personal branding, plus her ability to tune directly into what the audience was asking, made me immediately want to have a deep conversation with her.

Bee Evans is the founder of EMBLDN Label and host of TearOut the Tags, The Podcast. She will help you recognize that you’re payingattention to the false labels that other people have given you, and sometimes,that you’ve given yourself. When you learn to remove the labels that areholding you back, you can live emboldened and embolden others. 

Connect with Bee!

www.tearoutthetags.com

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Bee" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Damon Burton pulled a fascinating trick on me on LinkedIn, and it made me want to find out more about him.  He's also an SEO expert and author of the book, Outrank.

It just so happens that I have very little practical knowledge about SEO, so I took the opportunity to reach out to Damon to have him on the show so I can ask him about it, and find out what other tricks he had up his sleeve.

Turns out, he's a master connector with a ton of great advice about SEO, relationship building, and how to scale a business.  ENJOY!

Connect with Damon:
His Book

His Website

His Business

His LinkedIn

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Damon" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Glenn Allen is “The Go-To CMO of Digital Course Launches.” As a multi-instrumental musician-turned marketing and business consultant, Glenn coaches online entrepreneurs to scale from five to six-figure businesses and beyond by helping them turn their expertise into digital courses and membership sites. He's the host of the Glenn Allen Show, a YouTube video series about digital marketing, and a podcast on entrepreneurialism called “Unstuck & Unstoppable.” He also works as an unpaid volunteer chef, housekeeper, and chauffeur for three small children who refer to him lovingly as “Dad.”

Among other things, we go deep into how to leverage your knowledge to develop a course that can serve as the perfect way to gain clients.

This is something that I've been seeing bootstrapped entrepreneurs doing for a while with massive success, and it's about time that the traditional business world understands the model.

Go connect with Glenn!

His website

His free Golden Lead Magnet mini-course

His YouTube Channel

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Glenn" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Diana Alt is a career strategy coach on a mission to help you be the boss of your career so you can find ideal work, be valued, and get paid. She's a connector who uses her experience in corporate roles and as a business owner to help people make the most of their work life instead of feeling like it is a long, slow march towards oblivion.

In this value-packed conversation we discuss:

• Career Strategy
• Workplace Culture
• How to Network Without Being Gross.

Connect with Diana!

Her Facebook Page 

Her Facebook Group

On LinkedIn

Her Website

Her "Resume Don'ts" Guide: https://dianateaches.com

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Diana" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.