client engagement

Explore "client engagement" with insightful episodes like "Under Armour’s pivot to growth, w/CEO Stephanie Linnartz", "The secret to a full client portfolio", "Why content is not king", "A new approach to membership sites" and "Get premium clients with information products" from podcasts like ""Masters of Scale", "AdBriefing Copywriting Tips", "AdBriefing Copywriting Tips", "AdBriefing Copywriting Tips" and "AdBriefing Copywriting Tips"" and more!

Episodes (5)

Under Armour’s pivot to growth, w/CEO Stephanie Linnartz

Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She joins Rapid Response host Bob Safian to talk about how her 25 years with Marriott is giving her unexpected insight as she works to pivot Under Armour back to growth by leaning into sports style, sharper product segmentation, and an amplified emphasis on women as customers.

Stephanie shares why she hired fashion designer John Varvatos, the importance of the Taylor Swift phenomenon for all brands, and what trying every single item in Under Armour's female line taught her.

Read a transcript of this episode: https://mastersofscale.com/

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enOctober 12, 2023

diversity & inclusion

The secret to a full client portfolio

When you do this you are on track for more clients of a higher value. Any freelance copywriter who wants a seven-figure or better marketing agency this is a must.

Stop wasting your time on social media, blog post, and start generating new clients. This insider strategy has proven itself over time. You will be able to reach decision-makers who want to say yes to what you offer.

In todayâs episode youâll see a proven method that creates a strong flow of new private clients. Youâll have prospects ready to buy and repeat clients daily. Listen carefully this will transform your business.

AdBriefing Copywriting Tips

enJune 16, 2022

Why content is not king

Donât believe the hype content is not king! Too often shovels sellers hype content over context and sales results.

If you want to grow your copywriting, marketing, or business development services business then pay close attention. There is one distraction that takes people away from the results that they desire.

This distraction is built into social media, Internet websites, and many places people seek answers. But if you want sales results for your business or your clients business that this is the difference.

Todayâs episode covers why canât it is not king and what to do to increase sales. Youâll discover the big mess that makes your clients unhappy with your services. And what to do about it.

AdBriefing Copywriting Tips

enApril 24, 2021

A new approach to membership sites

Many years ago I had a very strong membership site with more than 400 members. I decided to use the model again and had no results, no subscribers, and nothing to show for my efforts.

What wa I doing wrong? Have a membership sites, paid newsletters and coaching services lost their shine in this modern times? Todayâs episode shares what works with membership sites.

Youâll discover a new revelation shared with me by expert Direct Response marketer and mastermind leader Darcy Juarez. Youâll learn a new way to use paid contact to Increase your high ticket assignments.

AdBriefing Copywriting Tips

enDecember 19, 2020