Podcast Summary
Maximizing Lead Generation through Effective Information Products: Identify target audience, engage with them, transform content into lead magnets, and craft compelling landing pages to generate leads
Creating an effective information product goes beyond just putting together content. The customer and their needs are the most important aspects to consider. Having a specific audience with the means to purchase is crucial. For instance, responding to queries on message boards and forums can lead to potential leads. Transforming existing content, like podcasts, into lead magnets by placing them on a landing page and adding an opt-in form is an efficient way to generate leads. However, the real magic lies in the pitch or opportunity presented on the landing page, as it determines whether the lead will be interested and take action. The content itself may only be a few hundred words, but its impact can be significant.
Co-create your product with your audience: Engage with your audience through events, webinars, or seminars to refine your product and gauge interest for higher-ticket deals
Creating a valuable product requires understanding your audience's needs and engaging with them directly. Instead of creating a product in isolation, build it with your customers through events, webinars, or seminars. This approach not only helps refine the product but also allows you to gauge potential customers' interest and commitment. Information products can be a good starting point, but the real money comes from higher-ticket deals like consulting, contract work, or project work. Engaging with prospects through various touchpoints ultimately leads to these lucrative opportunities. Remember, the coronavirus situation and specific industries might require a more flexible approach.
Creating results for clients vs just producing content: Focus on delivering insights that solve pressing problems, even if presentation is unpolished. Create content with clients, monetize before assembling.
Focusing on creating results for clients rather than just producing documents or content is a more effective approach. The speaker emphasizes the importance of delivering insights that can be used immediately to solve pressing problems, even if the presentation is not polished or professional. He shares an example of a physical therapy business owner struggling due to the stay-at-home order, and suggests outlining a solution on the back of a napkin as a starting point. The audience's attention is crucial, and even if a podcast or document has zero listeners, the person who is uniquely targeted and receives the information will benefit. The speaker's goal is to create books or training programs with clients, ensuring that the content is already paid for and creating results. He encourages being in a position where the content has been monetized before assembling it as an afterthought with a team.
Provide valuable information and solutions to clients: Focus on clients' needs, hire skilled copywriters, offer consulting services, and deliver clear, actionable, and easily usable materials to build a strong reputation and attract more business opportunities.
Creating high-quality information products and focusing on solving clients' problems can lead to better results and increased business success. Instead of spending time and resources on creating polished documents or websites, invest in hiring skilled copywriters and offering consulting services. Provide clear, actionable, and easily usable materials to your clients, even if they're in a digital format. By prioritizing the needs of your clients and delivering valuable information, you'll build a strong reputation and attract more business opportunities. Remember, the ultimate goal is to provide solutions and add value, rather than just selling a product. Additionally, consider using the "results in advance" or "information first" approach, which offers valuable information before asking for a sale. This strategy has been successful for many businesses in the information marketing industry, including Frank Kern and Dan Kennedy.
Find experts for valuable feedback to create a physical product: Use an 'information first' approach to attract high-value clients by creating resources that solve specific problems and escalate individuals into high-ticket opportunities
Creating a physical product requires valuable feedback, and to get that feedback, it's essential to find experts in the field of audience research and high-ticket client acquisition. Instead of focusing on creating an information product to decrease the number of clients, consider using an "information first" approach to attract high-value clients. This approach involves creating resources that solve specific problems for your audience and then escalating those individuals into high-ticket opportunities. This method has proven successful for various professionals, including copywriters, marketers, and business development professionals. For instance, selling biodiesel fuel with a report describing a bus company's switch from diesel to biodiesel and providing solutions to potential problems resulted in millions of dollars in deals. Remember, you won't find big solutions for clients through an editorial session, but by finding the right audience, understanding their needs, and providing expert solutions, you can create a successful business while making a significant impact on your clients' lives.
Provide valuable information to build trust and attract high ticket clients: Focus on creating valuable content that addresses audience questions and pain points to build trust and attract high ticket clients, even if they're not ready to purchase a product.
You don't necessarily need to create information products to serve your customers and attract high ticket clients. Instead, focus on transforming your words into valuable content that addresses their questions and pain points. This approach not only helps build trust and establish expertise, but also opens up opportunities for sustainable growth. Justin Hit from Add Briefings emphasizes the importance of providing valuable information to your audience, even if they're not ready to purchase a product. By being available and responsive to their inquiries, you can position yourself as a helpful and knowledgeable resource. Additionally, Justin shared some unique and lesser-known methods for creating profitable content that goes beyond the typical eBooks or courses. These strategies can help you stand out from the competition and keep your content fresh and engaging year after year. So, whether you're just starting out or looking to expand your offerings, remember that providing valuable information to your audience is a powerful way to build relationships and attract high ticket clients. And if you have any questions or need clarification, don't hesitate to reach out to Justin and the team at Add Briefings.
