corporate clients

🎯 Top Takeaway from Today's Episode

The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. 

📌 Key Points from the Episode

Here are the 5 takeaways from today's episode:

1. Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.
2. Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes. 
3. Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects. 
4. Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. That’s where courage comes into play — moving forward despite the fear we feel.

💡 Take Action

📋 Join the waitlist for next year's Co(i)nversations Conference

🔗 Links

🎧 Listen to Episode 39: Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya

💌 Be a part of our growing email community: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

🎯 Top takeaways from today's episode: 

1. The prospect is the one that defines value — take the time to understand what value means for them.
2. Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. 
3. When reaching out to decision-makers, be clear on why you’re reaching out, and know what your ‘ask’ is.

🔗 Links

🤝 Connect with Katherine Isaac Here:

• Website: Katherine Isaac
• LinkedIn: Katherine Isaac MBA

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💌 Join the newsletter: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

🎯 Top takeaways from today's episode: 

1. Prospecting is not about making the sale. It’s about working the process that will eventually lead you to one.
2. In the world of B2B, sales happen through conversations.
3. There are two steps to prospecting: 
   Step 1: Research potential clients 
   Step 2: Nurturing a relationship with them
    

🔗 Resource Links

📝 Use These ChatGPT Prompts to Generate A Prospect List

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

🎙️ Episode 28 - Price Like a Master Using The Pillars of Pricing™ Framework

🎙️ Episode 31 - How to Tap Into The Minds of Corporate Decision Makers

💌 Join the newsletter: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

Corporate clients do NOT like guns.

Renee shares how she carries knowing that corporate clients dislike firearms. Especially, when flying Renee is very conscious about hiding her gun and utilizing other products like a bulletproof purse that can double as a shield. Renee talks about demoing this product at SHOT Show and creating awareness that such a product exists.

On the topic of flying, Renee shares her experiences in private and commercial flights and the pros and cons of each. She also observes an uptick in corporate clients and shares her tips for servicing this type of client best. Tune in to hear about meeting and securing corporate clients in this episode of The Fearless Mindset Podcast.

GOLDEN NUGGETS

Network constantly and always be humble to get ahead

Renee: “Constantly emailing people back, constantly talking to people, setting up meetings, networking, networking, networking. Networking is huge. That's the best thing I can say to anybody. If you want to do something, put the hard work in and network because oh, and have a good work ethic and integrity, because that will get you so far very, very far. Oh, and the number one thing too, be humble. Always be humble.”

Adapt to the fact that corporate clients dislike guns

Renee: "As it's changing, I'd say that we really need to be more open-minded, be a little bit softer, softer customer service. Not that we want to because we're hard people, we're like, really? You don't like a gun? Like seriously, this is what protects you? But they have the money. They're the ones that are employing you.”

Get to know more about Renee:

LinkedIn | Website | Instagram

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Embark on a journey of discovery with 'The Truth in This Art' podcast, as Rob Lee leads the conversation with Jeffrey Everett, a prolific designer, illustrator, and author located just outside of Washington, DC, who boasts an impressive portfolio that spans over two decades. With a rich history of collaborating with diverse entertainment, corporate, and nonprofit clients, Jeffrey's work has graced major bands including Jason Mraz, Foo Fighters, and The Bouncing Souls, along with brands like Red Bull and Simon and Schuster. His creative journey has led to recognition from prestigious awards, including The Art Directors Club and the AdClub, while his designs have adorned renowned rock clubs, international galleries, and even people's skin. As the founder of Rockets Are Red, Jeffrey has etched his artistic mark on the industry, complemented by his authorship, curation, and design of "1,000 Garment Graphics." Holding an MFA in Graphic Design from the School of Visual Arts, Jeffrey's influence extends through teaching and lecturing engagements at respected institutions like American University and Maryland Institute College of Art.

In this edition:

• We delve into Jeffrey's creative roots, exploring how early influences like comic books and illustrated Bibles shaped his artistic journey and fueled his love for design.
• We unravel the techniques behind Jeffrey's design prowess, delving into his use of half-tone swatches and premade brushes to elevate his artwork to new heights.
• We discuss the dynamics of client collaboration, as we explore the complexities of working with corporate clients and small bands, and how Jeffrey navigates balancing brand guidelines and fan expectations.
• We explore Jeffrey's unique perspective on success, where we dive into the factors that define his achievements—sustained passion for his craft and the profound connections he establishes with a global fanbase.
• We catch a glimpse of Jeffrey's future endeavors, discussing his excitement for upcoming projects, including an insightful book tour and captivating gallery show that promises to captivate his audience.

Jeffrey Everett shares his journey as a designer, illustrator, and author. He talks about his early influences, including comic books and illustrated Bibles, and how they shaped his artistic style. Jeffrey discusses the skills he has developed over the years, such as using half-tone swatches and premade brushes, to enhance his work. He also delves into the differences between working with corporate clients, entertainment clients, and nonprofit clients, highlighting the challenges and rewards of each. Jeffrey emphasizes the importance of understanding his client's needs and the desires of their fans when creating his designs. He defines success as the ability to continue doing what he loves after 25 years in the industry and shares his excitement for upcoming projects, including a book tour and gallery show.

Mentioned in the episode
Rockets Are Red

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

The Truth In This Art is not just about exploring art, culture, and community—it's a platform that actively engages with them. Whether you're discovering the vibrant arts scene in and around your community or tasting the local flavors at Foraged, you're immersed in the heartbeat of Baltimore. Located in the Station North Arts & Entertainment District, foraged. a hyper-seasonal eatery where Chef Chris Amendola serves farm-fresh seasonal plates alongside beer & wine, all in an atmosphere as warm and inviting as our podcast conversations. The space, adorned with greenery, mirrors the eatery's commitment to local and seasonal ingredients, a philosophy that's deeply rooted in the natural world—just like the authentic stories we explore on the podcast. It's a full-circle community experience, even featuring a signature cocktail named after Rob Lee. With Chef Amendola being a frequent guest on our show, the partnership illuminates the rich intersections of arts, culture, and community that we both celebrate. Discover more at foragedeatery.com.

🎯 Top Takeaway from Today's Episode

Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.

📌 Key Points from the Episode

Corporate Buyer’s Ecosystem

Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process. 

The 3 New Approaches to Sales

1. Outbound Sales: An approach to sales where you are the one reaching out to and initiating contact with potential clients.
2. Permission-Based Sales: An approach to sales that focuses on engaging with prospects who have made it clear that they want to hear from you.
3. Relational Sales: An approach to sales in which you take the time to build trust with your prospect, and understand their needs before offering them a solution.

📊 Statistics You Need to Know

• 75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. (Source: Spotio)
• 84% of corporate buyers are more likely to buy from a sales rep that understands their goals. (Source: Salesforce)

💡 Take Action

 Reach out to 3 prospects this week.

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💌 Be a part of our growing email list: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

🎯 Top Takeaway from Today's Episode

Your marketing strategy should be in alignment with your target clients.

📌 Key Points from the Episode

Corporate Buyer’s Ecosystem

This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.  

The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts

1. The Information Gatherer: This role is responsible for researching potential vendors, vetting the vendors to ensure that they meet at least the basic requirements, and understanding their expertise.
2. The Authorizer: This is the person who is responsible for ensuring that whomever they hire can produce an outcome that positively impacts the department and the company's goals.
3. The Advocate: This role represents the person who will directly engage with you while you deliver your service.

📊 Statistics You Need to Know

Research shows that close to 70% of the B2B buyer's journey (Eira, 2022) is completed before a prospect reaches out to you. 

💡 Take Action

Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💼 Work with us: Systems That Scale™ Program

💌 Be a part of our growing email list: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

🎯 Top Takeaway from Today's Episode

The root of what helped me to be successful were three simple traits.

1. A belief in myself and my capabilities
2. A willingness to put myself out there, say, "Yes, I can help you solve this problem," and a willingness to experience rejection
3. A commitment to showing up

📌 Key Points from the Episode

The Alternative Method

1. Identify your basic qualifying criteria: Identify the basic criteria for what types of companies are a good fit.
2. Prepare a one-sheet: A single-page document that summarizes what you do, how you can help, and a little bit about who you are. 
3. Identify your core skills: What are the key skills that make up your expertise or the skills that you use when you're working with your clients? 
4. Identify job titles that correspond to your core skills or your existing title: Use the basic criteria that we identified in step one, along with your core skills from step three to search for job postings within your area of expertise.
5. Create a prospect list using your search results: The goal for this stage is to wade through the results and simply identify 10 companies that would be a good fit for your solution. 
6. Make contact: You’re now going to reach out and pitch an alternative solution than the one that they're looking for.
7. Repeat.

The success with the Alternative Method™ is defined by securing a discovery call, not securing a contract. 

💡 Take Action: 

1. Reflect on what belief, willingness and commitment looks like for you.
2. Download the guide on how to find your first corporate client so that you can start applying these steps today.

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

🎧 Listen to Episode 28: Price Like a Pro Using The Pillars of Pricing™️ Framework

💾 Get your free guide: The Ultimate Guide To Finding Clients Using The Alternative Method™

💌 Be a part of our growing email list: Co(i)nversations & Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating:  The Profit Scale Podcast

🎯 Top Takeaway from Today's Episode

Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you. 

📌 Key Points from the Episode

Three Major Categories of Revenue Streams

1. Services: are anything that requires your labor and expertise in real-time to deliver results for your clients.
2. Licensing: refers to something you've already created and you're permitting your clients to use.
3. Products: This is when you provide a physically manufactured product to a corporation in exchange for money.

📊 Statistics You Need to Know

• There's a projection for the global professional services market to increase from $6040.91 billion in 2021 to $6697.56 billion in 2022. It is also anticipated to reach $9651.77 billion in 2026. (Source: Professional Services Global Market Report 2022)
• The largest market for professional services is in North America. It represents 33.4% of the global market. (Source: Professional Services Global Market Report 2022)

💡 Take Action

Find an example of a company that provides similar or the same services as you that serves a corporate audience. 

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💌 Be a part of our growing email list: Co(i)nversations & Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating:  The Profit Scale Podcast

🎯 Top Takeaway from Today's Episode

One of your greatest assets is the ability to address your desired clients high-value problem. 

📌 Key Points from the Episode

• A high-value client is a client that makes a significant impact on your revenue, a positive impact of course. A high-paying client is someone who spends five-figure plus or more ($10,0000+).
• 3 Strategies to Attract High-value High-paying Clients:
  1. Solve a high value problem.
  2. Understand the problem you solve with depth and clarity.
  3. Speak about the problem consistently.

💡 Take Action

Speak to your clients (current and past) and define what high-value problem is common to them. 

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💌 Be a part of our growing email list: Co(i)nversations & Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating:  The Profit Scale Podcast

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today we’re diving into pitching and we’ll be discussing  about the 3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do. 

Today’s episode is designed to help you improve your pitch by addressing these three mistakes.:

1. Not asking for feedback when you pitch
2. Not following up with your prospects
3. Not positioning your service as a need

When you address all three of these mistakes, you’ll notice a significant difference in your responses and you’ll be hearing “yes” more often.

Links:

• Apply for System That Scale program
• Our Instagram Page
• Visit our website

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the  Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consider in setting up your business for success. This week, we are discussing how your strategies need to change when you're serving corporate clients, vs when you're serving consumers in online entrepreneurship.

We dive into the 3 ways to know if you're using the wrong strategy for your business:

1. You are collecting more qualitative instead of quantitative, metrics
2. You are posting instead of pitching
3. You are focusing on volume instead of depth

Links:

• Our Instagram Page
• Systems That Scale Program

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them first before jumping to the next step.

We will talk about the principles for success in serving corporate clients with major differences between the corporate and the online entrepreneurship world. 

These are the 4 principles that we will cover today:

1. Professionalism
2. Pricing
3. Reputation
4. Internal Support

Links: 

• Application process for Systems That Scale
• Schedule a call with RJ
• Our Instagram Page