Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications
Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.
Connect with Crystal Carter:
SERPs Up Podcast
Twitter
Website
Our takeaways from Crystal:
1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".
- Clarity is key when it comes to SEO, and communicating with bots.
- Make sure your website does what it "says on the tin" – keep descriptions concise & clear!
2. With Wix, everyone has a baseline of "SEO starting points":
- such as dynamic site maps &
- structured data.
- Customization is also available for more advanced users.
3. Fun SEO terms to understand:
- Site maps are important tools that help web crawlers understand a website better.
- Internal links can be used to help pages become indexed and increase visibility.
4. Double check your tagging.
- Be aware of near duplicates in tagging; avoid tags with similar meanings.
- Clean up tags to save Google’s ‘crawl budget’ for more meaningful content.
5. Use schema.org to search and study existing schema.
- Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
- Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
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