creative strategy

Priya is a Brand Specialist turned Marketing Strategist/CMO and now is also the Founder/CEO of Mantra Minute. She's worked with newsworthy brands such as Amy Porterfield, Manifestation Babe, etc which means you can tell that her brain is buzzing with creative and revenue-generating strategies all.the.time and she knows how to make it work.

When asked what her WHY is, she said it's simple: To share her failproof resources (that she's collected over 10+ years in the industry) that equip people to build a better business and a life that's free of Sunday Scaries, Monday Blues & everything in between. 

“Do good work & share it with people.” - Austin Kleon from “Steal Like An Artist”

She imagines a world where people wake up every morning excited and inspired about their day and go to bed feeling fulfilled by the work they get to do! (which naturally will then bleed into other areas of your life, right?)

Priya is your go-to-marketing girl and your new business BFF! People love her and she hopes you will too. 

MEMORABLE MOMENTS

“I have learned that having a personal brand is the way to go. Not only is the barrier of entry low, but your best investment in building a business is to bet on yourself.”

“Do you really go to work because you love what you do, or do you work out of necessity? Think about waking up feeling inspired and excited to get out of bed while feeling rewarded for the creative work that you're doing.” 

“It could be baking cookies, making people laugh, or even decluttering your apartment…whatever it is, take that thing, add your own uniqueness to it, and productize it.”

Connect with Priya:

⭐Connect on Instagram: @priyarajha

⭐Connect on Priya's website: http://www.mantraminute.com/    - coming soon!

Connect with Allison

• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• https://www.facebook.com/groups/shebelievedshecouldcommunity
• 20 ways to make money being YOU!: https://www.allisonwalshconsulting.com/monetizeyourbrand 

Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"?

To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!

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Follow Mia on Instagram

Follow Renata on Instagram

Follow Whitney on Instagram

Follow Penelope on Instagram

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In this episode of In The Club Podcast by Club Colors, we delve deep into the strategies and transformative journey of LKQ Corporation with Adam Swartout, the Director of Creative Strategy. Explore how this global corporation and its subsidiary, Pick Your Part, are revolutionizing the auto parts industry. From rebranding to redefining customer experiences, Adam shares insights into reshaping the brand narrative, leveraging technology, and focusing on consumer-centric solutions.

KEY TAKEAWAYS

• Customer-Centric Strategy: Understanding customer needs, employee experiences, and bottom-up decision-making drive successful initiatives.
• LKQ's Diverse Offerings: From high-end body shops to small repair businesses, LKQ caters to various market segments with alternative auto parts.
• Rebranding Efforts: Adam's approach involves radical changes—new colors, fonts, storytelling—to redefine the brand image for consumer resonance.
• Enhancing Consumer Experience: The company's focus on website enhancement reflects the commitment to streamline access and personalize services.
• Data-Driven Creativity: Analyzing data aids creative endeavors, aligning strategies to meet evolving customer demands and optimize user experience.

QUOTES

• "They have to believe your story, right? You're telling a story about a brand or a specific product, or maybe even just a service you provide. You have to believe you mean what you're putting into that."
• "As a marketer, it helps you gain greater insight into the everyday operation."
• "Every second has to earn the next one. They do."
• "Analytical stuff feeds the creative. You have to understand where it's coming from before you can really think outside the box."

Connect and learn more about Adam Swartout through the links below.

LinkedIn: https://www.linkedin.com/in/agswartout/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.

Here’s what you’ll learn:

• How paid media has changed in 2024
• How to think about ad creative going forward
• The role of AI in growth and paid media

The best way to grow your brand and your business is the way that’s best for you.

So one of the best things you can do for your business is get to know yourself.

What lights you up? How do you best work? When do you work best? What makes things easier for you?

When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoyable and sustainable as possible. The dream, right? Well, let’s make it happen with these 15 self-discovery strategies.

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Apply to join The Next Level Creative

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Read the accompanying blog post & get links to each test.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.

What you’ll hear in this episode:

• Learn about Tobi’s upbringing in East London
• Why practicing law and photography are so opposite
• The importance of being exposed to the arts
• How the shift from law to photography was both a jump and a push
• There’s no time for fear when you’re so busy
• Growth and progress are not linear
• Professionalism as a means to creativity
• Listening to clients
• What Tobi loves about photography
• The best way to shake a bad mood
• How the AI revolution is like the Industrial Revolution
• The difference between fear and respect
• Controversy over AI use in photography
• The AI we’re already using without realizing it
• Tobi’s “real life” Photoshop technique
• What makes you more or less of an artist?
• The thing that makes both AI and photography exciting
• How creative strategy is like storytelling
• Why storytelling is so essential to human beings
• Are you cut out for working with brands?
• Brand safety and authenticity
• Tobi’s one word for 2023 (and 2024)

Tobi Shinobi is an award winning photographer and videographer based between London and Chicago who was just named one of Adobe’s 2023 Firefly Creators to Watch. His work encompasses high profile events, product photography, architecture, and interviews. An early Instagram star, he has over 200,000 followers across online platforms. Tobi finds beauty in often gritty urban landscapes and his distinctive focus on detail, perspective, geometry, and symmetry allows for a new appreciation of architecture. 

Tobi provides social strategies for an array of digital content from video to photos for brands. He regularly works for clients such as Audi, Adidas, Coca-Cola and Samsung. He is an alumnus Adobe Lightroom Ambassador and Sony Global Imaging Ambassador. His first solo photo book, Equilibrium, is available now, and he starred in the award-winning documentary, I Take Photos. He is currently showing work in Brazil and in Chicago, some of which was recently selected as part of the 2023 MvVO awards. 

Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. 

Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. 

Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. 

Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.

Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud

It's time to explore creativity on 'The Truth in This Art' podcast, where Rob Lee takes the lead on this meaningful conversation with  Bruce Willen, a versatile multidisciplinary designer, artist, and founder of Public Mechanics, a dynamic design and art studio focused on public and cultural spaces. Alongside his co-founding role in the esteemed design agency Post Typography, Bruce has left a significant imprint on Baltimore's visual language through high-profile projects featured in prominent publications like Time Magazine, The New York Times, and ESPN. His artistic influence extends to music, composing new scores for silent films, international performances, and multiple releases with musical groups Peals and Double Dagger, the latter of which was spotlighted in the documentary film "If We Shout Loud Enough."

About Public Mechanics

Public Mechanics Experiential design / Placemaking / Public art / Creative strategy / Community branding A design studio led by Bruce Willen, collaborating on projects for public and cultural spaces.

In this episode, we explore:

• Exploring the Art of Emotion: How Typography Crafts a World of Feeling Through Letter Arrangement
• Unveiling Baltimore's Visual Soul: The Unique DIY Aesthetic That Defines the City's Identity
• Creative Worth Beyond Artistry: Navigating the Economics of Creativity to Avoid Underestimating Your Value
• Cultivating Creativity: The Power of Community Support in Fostering Growth and Collaboration among Artists

Bruce shares his journey from being a musician in a punk band to co-founding the design studio Post Typography. He talks about his love for typography and how it allows him to create endless emotions and feelings through the arrangement of letters. Bruce also discusses the inspiration he finds in the city environment and the unique and idiosyncratic elements that make Baltimore's visual language so eclectic. He emphasizes the importance of valuing and understanding the financial side of creative work and offers advice to young designers and creatives on setting fair prices for their services. Bruce concludes by highlighting the significance of supporting and collaborating with fellow creatives in the community.

Mentioned in this episode:

Public Mechanics

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.

Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart

Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

Connect with me:

Website | Twitter | Instagram 

Support the show:

Merch from Redbubble | Make a Donation 

Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully?

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

00:00 - 02:18 Laura’s Bio

02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?

05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:58 - 07:16 Welcome to the show, Laura!

07:17 - 09:38 Sharing some successful projects

09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals

11:30 - 16:00 Laura’s creative journey

16:01 - 19:10 The process of rationalizing designs to clients

19:11 - 19:55 Cloud Campaign helps marketing agencies scale. 

19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini

23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”

26:30 - 28:24 People that influenced Laura in digital marketing and design

28:25 - 29:41 Resources that Laura draws inspiration from

29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life

30:26 - 32:18 Motivational words from Laura

32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!

32:33 - 33:19 Join The Marketing Expedition COmmunity today!

Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!

Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. 

On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. 

Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:31] Reza’s Shopify background and journey
• [03:59] The evolution of Shoelace
• [05:49] The conception of Motion 
• [10:01] How Shoelace operates
• [11:48] Where does Motion help in content creation?
• [15:03] Test out even unpopular ideas
• [16:26] The balance between creative and objective
• [18:06] Sponsor: Electric Eye electriceye.io
• [18:26] Sponsor: Mesa apps.shopify.com/mesa
• [19:11] Sponsor: Gorgias gorgias.grsm.io/honest
• [20:37] Sponsor: Rewind rewind.io/honest
• [21:10] Sponsor: Klaviyo klaviyo.com/honest
• [21:57] 3 content systems to build out
• [23:49] Creative production and creative strategies
• [25:13] Directing influencers for more value
• [26:23] Using UGC as a guide
• [27:03] Low-level testing vs high-level concepts
• [30:30] Video ad editing tips using Motion
• [32:29] The importance of naming conventions
• [35:10] Where to find Shoelace, Motion, and Reza

Resources:

• Creative reporting for Facebook Ads Manager motionapp.com
• Be precise with your ads using customer journey marketing shoelace.com
• Why naming conventions are important motionapp.com/blog/facebook-naming-conventions
• Connect with Reza @rezakhadjavi reza@motionapp.com
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Most B2B marketers love to draw a solid line between B2B and B2C marketing, and pretend that never the twain shall meet. Smart B2B marketers, on the other hand, peek over that wall to find practices that work and can be adapted for their marketing and advertising.

TV commercials are considered firmly in the realm of B2C, but there’s a lot that B2B marketers can learn from the best practices honed by TV advertisers over the past decades.

4 things B2B marketers should learn from TV commercials

1. Stay short and sweet.
2. Assume your audience is disinterested.
3. Know you’re making an ad.
4. Invest in good writing and original ideas.

Welcome to this week's episode on The Radcast! Get ready for the ultimate guide for category creators with marketing legend Christopher Lochhead.

In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform.

 This is an amazing episode as  Chris opens up about the importance of category creation while also sharing great insights for exactly how to go about this.

To learn more about Category Pirates, follow Christopher Lochhead on LinkedIn, or by visiting https://www.categorypirates.com/

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
 

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Dr. Caroline Brookfield, the founder of Artfulscience, joins us today on The Opposite Entrepreneur. Dr. Brookfield is a creative disruptor who teaches companies strategic creative planning to increase their ROI, improve their business performance, and enhance employee experience. Dr. Brookfield will share proven ways to connect creativity with failure and how to dismantle your creative discomfort.

You can connect with Caroline via her website: https://carolinebrookfield.com 

Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-brookfield/

In this episode, I chat with Brooklyn based creative studio and dynamic duo, Wade and Leta. Wade and Leta do it all, they’re graphic designers, art directors, photographers, public speakers, they do event design, branding, sculpture, book design, type design, retail design, film, and more. If there’s something they haven’t done, they want to try that too. 

They’re a duo who personifies today’s topic of “Taking the Leap”. They’re constantly pushing themselves into new directions and mediums. They love a good challenge, they see constraints as opportunities, and they thrive on intensity. This drive has led them to create work for a truly impressive roster of clients that include Gucci, The New York Times, Herman Miller, IBM, Instagram, Facebook, Adobe, Airbnb, Target, and the list goes on. 

We discuss the lessons they’ve learned on their journey so far, how they’re able to continually “take the leap” into new directions and opportunities, how keeping an open mind and fresh perspective is key, how important it is to ask for help and learn from others, their pursuit to continually “level up”, what their dream project is, and much more.

This conversation was really inspiring to me. Wade and Leta are always striving to create their best work and it’s hard not to be in awe of them. These two have such wonderful energy and a refreshing perspective on life and career. I hope you’re just as inspired by this one as I am.

To find out more about Wade and Leta, you can follow them on instagram @wadeandleta, @wadejeffree, @letasobierajski or online at wadeandleta.com.

In today's world, we're all fans of something, from Sports to Hollywood and even Politics, we all attach ourselves to the success of celebrities – so when they win, we win and when they lose, we lose– This tribal, vicarious relationship between hero and fan creates so much business opportunity because when the emotion of fanaticism takes root there’s no limit to how much we’ll sacrifice to show our devotion. We speak to Michael Gallucci, Co-founder of SportsMemorabilia.com, former VP of Fanatics to walk us through some of the finer points of leveraging fandom. We also visit with Lincoln Eather who breaks down the Surf media winners and losers and which tactics they are using to grow their audiences.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we discuss how to define a brand voice and the things you cannot avoid.

Find out more by following us!
IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com

In this episode of the Brand Voice Builder, we’ll be answering the question, "What's a freaking brand voice?" By the end of this episode, you'll understand how important it is and how it directly ties into your brand's success. 

Find out more by following us!
IG: @thewritemixx, @talklikeabrand, and @colormybrands.
Learn about our business and brand ecosystem at Colormebrand.com