chris jaeger

In this episode of In The Club powered by Club Colors, John Morris, AdamStoczynski, and Myra Haley are joined by Derick Robertson, Director of Retail Services at Georgia Southern University, who shares his passion for developing a memorable student experience. Derick details the importance of actively listening to what university students have to say and the significance of keeping up with changing trends. He shares how partnerships, such as the one with Club Colors, have played a crucial role in promoting their brand identity and creating impactful marketing solutions. The discussion also navigates through his career journey, going back to college for a master's degree, managing staff, and the excitement and challenges brought about by the NIL rules in college athletics.

KEY TAKEAWAYS

• Prioritize the Student Experience: Derick emphasizes the importance of focusing on the student experience to create a vibrant and engaging campus atmosphere.
• Adaptability and Innovation: College retail needs to evolve with changing times. Derick discusses how being adaptable and open to new ideas is crucial for success.
• Experiential Marketing: Learn how Georgia Southern University leverages student influencers, commitment boxes, and other experiential marketing techniques to enhance brand engagement.
• Building Partnerships: Explore the significance of building partnerships with vendors and sponsors who contribute valuable ideas and collaborate in creating memorable experiences.
• Inclusive Branding: Derick shares the evolution of commitment boxes, making them inclusive for students from various disciplines, fostering a sense of unity and pride in the university.

QUOTES

• "In college retail, we have been doing the same thing for years. Times are changing, students are changing. It's my job to find new things and meet the students where they're at."
• "Every campus is unique, even when they share similar qualities. Everyone gets the same treatment, the same interactions, but the conversations might look very different."
• "College is all about experience. If you can create that experiential place for students to want to be, then you're well ahead of anybody else."
• "The brands that college is all about experience. It's a hundred percent about experience. Why did you choose to come to our school? Because I wanted the experience."

Connect and learn more about Derick Robertson.

https://www.linkedin.com/in/derick-robertson-52aa921b8/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.

KEY TAKEAWAYS

• The importance of focusing on strengths and outsourcing weaknesses for individual and team success.
• Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.
• The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.
• Christina's decision-making process: quick and passionate with a focus on learning from mistakes.
• The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.
• The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.
• Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.
• LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.
• Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.
• Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.

QUOTES

• "AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being."
• "Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"

Connect and learn more about Christina Brady.

https://www.linkedin.com/in/christinapbrady/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.

KEY TAKEAWAYS

• Brand culture sets a brand apart and aligns with its goals.
• Incremental sales can be achieved through innovative variations in product offerings.
• Gratitude journaling can be a powerful tool for personal growth and resilience.
• The Donner Party serves as a captivating historical analogy for survival and prioritization.
• Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.

QUOTES

• "When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands."
• "Incremental sales. Is that what you're calling it? Have you coined that phrase?"
• "Gratitude is such a powerful thing. It's amazing how it can change your mindset."
• "I'm in the 18 hundreds, you guys. I'm in the Donner Party era."
• "The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."

Connect and learn more about Richard Fairchild and Abby Hirschberg.

Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. Discover the power dynamics of licensing, the importance of collaboration, and exciting initiatives like the Cotopaxi collection and Under Armour partnerships.

KEY TAKEAWAYS

• Licensing holds significant power, deciding who gets a license for a university and approving/disapproving artwork.
• Building foundational relationships with the licensing team is crucial to avoid project disapprovals.
• Collaboration with well-known brands like Cotopaxi creates excitement and boosts university representation.
• Innovations like the USS Salt Lake City football uniform highlight the meticulous planning and collaboration involved.

QUOTES

• "Licensing holds a lot of the power, deciding who gets a license for your university and approving/disapproving artwork."
• "The licensing team is the middle point to ensure everyone, including athletics and the campus store, is on the same page."
• "It's about creating experiences and relationships that mean something to individuals."
• "The licensing team serves as a connector, bridging different parts of the campus together."

Connect and learn more about Richard Fairchild and Abby Hirschberg.
Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.

KEY TAKEAWAYS

• Effective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.
• Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.
• Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.

QUOTES

• "We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement."
• "Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative."
• "Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."

Connect and learn more about Adam Stoczynski and Jason Heiss.
Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Jason Heiss, and Adam Stoczynski delve into the complexities of navigating sales relationships, maintaining consistency, and building lasting partnerships. The discussion covers various aspects, from understanding client core values to adapting to changing market trends, all while emphasizing the importance of being advisors rather than transactional sales representatives.

KEY TAKEAWAYS

• Consistency as a Pillar: The first order merely opens the door; consistency in client relationships involves continuous touchpoints, education, and cross-selling to develop relationships and expand business opportunities.
• Client Education and Adaptability: Clients may have limited perceptions; ongoing education and showcasing unique services/products beyond the initial scope can lead to broader partnerships.
• Advisory Approach vs. Transactional: Establishing lasting relationships involves being an advisor, understanding client needs, and actively suggesting solutions rather than being solely focused on completing transactions.
• Understanding Market Shifts: Companies are shifting focus towards sustainability, core values, and building culture, requiring sales teams to align their offerings with these evolving trends.

QUOTES

• "The first order is just the door opening. Consistency in client relationships is about continuous touchpoints, education, and cross-selling."
• "It creates a big difference being an advisor versus being a transactional rep."
• "Earning the first order only provides you a platform to speak. To move further, you have to continue with touchpoints, education, and cross-selling."

Connect and learn more about Adam Stoczynski and Jason Heiss.

Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

Join John Morris and Ron Moore on this episode of the In The Club by Club Colors, engage in an insightful conversation about client acquisition in the modern workforce. They discuss the importance of human interaction, balancing premium services with mass marketing, challenges in managing a fitness business, the evolution of workforce skills, and the crucial role of relationships in sales and leadership. Ron shares valuable insights into engaging employees, utilizing social media, implementing corporate wellness programs, and the significance of ongoing communication and adaptation.

KEY TAKEAWAYS

• Importance of human interaction in client acquisition.
• Balancing premium services with mass marketing for broader accessibility.
• Strategies for employee engagement, including social media and corporate wellness programs.
• Prioritizing relationships, communication, and adapting to evolving workforce dynamics.
• The significance of understanding customer needs through surveys and feedback.
• Evolution of workforce skills: from transactional to relationship-focused selling.
• Future goals: Sophisticated use of technology, co-branding, and aspiring for the CEO position.

QUOTES

• "Your net worth is your network."
• "If you're not able to evolve and grow with what the consumer wants and needs and you're not willing to even open up and ask questions, I think businesses will fail."
• "What builds you is the relationships, but then you get to that point that now we're looking at... What do we do next? ... Talk to some human beings."
• "The end all be all for me is looking for the head seat of the bus."

Connect and learn more about Ron Moore and his work through the links below.

LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/
Website: https://www.xsportfitness.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

Join John Morris and Ron Moore on this episode of In The Club by Club Colors, where they delve into the journey of fitness, from entering the gym doors for the first time to building a community within it. Ron, the Vice President of Fitness at X Sport Fitness, shares insights into fostering a welcoming environment, overcoming mental barriers, and establishing a culture where members become mentors. Discover the strategies behind creating a holistic fitness experience and the importance of integrating physical and mental health in today's fitness landscape.

KEY TAKEAWAYS

• Fostering Comfort: Overcoming anxiety and feeling comfortable within a fitness environment is crucial for building a consistent routine.
• Community Engagement: Establishing a community within a gym where members support each other enhances the overall experience.
• Holistic Fitness Approach: Integrating physical and mental health as part of the fitness journey for comprehensive well-being.
• Retention Programs: Exploring innovative ways, like a retention program involving veteran members mentoring newcomers, to enhance member retention.

QUOTES

• "Your end destination, your problem is, is you don't know the map to get there."
• "Fitness is something that's a lifestyle. It's habit. It makes everybody feel good."
• "Success comes from consistency. If we can reward the consistency and the longevity, I think that's a great thing."

Connect and learn more about Ron Moore and his work through the links below.

LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/

Website: https://www.xsportfitness.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Jared Tippets and Eric Kirby discuss the dynamic shifts in education and strategies necessary to meet the needs of Generation Z in higher education. They introduce the ASCEND model, focusing on affordability, support, culture, engagement, nudges, and data-driven insights, providing practical steps for institutions to enhance student success and retention.

KEY TAKEAWAYS

• Generation Z's Approach to Leadership: The modern era necessitates a different approach to leadership, where Gen Z desires connection, values alignment, and collaborative leadership rather than traditional top-down directives.
• Communication Evolution: Gen Z prefers face-to-face interactions despite engaging with online learning. They respond better to visual formats like infographics, videos, and concise, interactive communication.
• Shifting Institutional Culture: Changing institutional culture is akin to steering a battleship. It requires a shift in mindset, collaboration, and persistence, often breaking through silos and entrenched traditions.
• Higher Education Redefined: The ASCEND model emphasizes actionable steps in affordability, support systems, cultural adaptations, engagement techniques, strategic nudges, and data-driven insights to reimagine higher education's effectiveness.

QUOTES

• "Graduation day is payday. That's the touchdown, the pinnacle."
• "Culture change in higher education is like turning a battleship – it's a monumental task."
• "Gen Z craves face-to-face interaction despite the prevalence of online learning; they want concise, visually engaging communication."
• "Higher education theory hasn't caught up with Gen Z; practical common sense must guide today's educational practices."
• "ASCEND offers practical, cost-effective strategies for institutions to enhance student success without significant resource allocation."

Connect and learn more about Jared Tippets and Eric Kirby through the links below.
Jared Tippets’ LinkedIn: https://www.linkedin.com/in/jaredtippets/
Eric Kirby’s Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Dr. Eric Kirby and Dr. Jared Tippets delve into the evolving landscape of student success in higher education and the workforce, particularly influenced by Generation Z. Hosted by John Morris and Chris Jaeger, this conversation challenges traditional perspectives, focusing on aligning education with the rapidly changing needs and expectations of Gen Z. The discussion navigates the importance of understanding and meeting Gen Z's aspirations, their innovative nature, value alignment, and the critical shifts necessary in educational and corporate environments.

KEY TAKEAWAYS

• Understanding the evolving concept of student success involves adapting to Gen Z's definition rather than imposing traditional frameworks.
• Gen Z's characteristics include ambition, financial mindfulness, technical prowess, creativity, and a focus on career-oriented education.
• Flexibility, authenticity, and alignment with values are pivotal for engaging and retaining Gen Z in higher education and the workforce.
• The need for adaptability in curriculum, on-demand learning, and real-world applicability to meet Gen Z's demand for up-to-date and relevant education.
• Organizations and educational institutions need to foster a culture of dialogue, mentorship, and growth opportunities to attract and retain Gen Z talent.
• Gen Z values being engaged as collaborators and expects organizations to genuinely communicate with them rather than talking at them.

QUOTES

• "This generation wants to be spoken with, not spoken to."
• "They're constantly asking, 'Why?' which is really what makes them strong."
• "The styles have changed, but higher education is not necessarily changing with it."
• "We have to pause and ask, 'Is the way we do things really the best way?'"

Connect and learn more about Jared Tippets and Eric Kirby through the links below.
Jarredd Tippets’ LinkedIn: https://www.linkedin.com/in/jaredtippets/
Eric Kirby’s Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we delve deep into the strategies and transformative journey of LKQ Corporation with Adam Swartout, the Director of Creative Strategy. Explore how this global corporation and its subsidiary, Pick Your Part, are revolutionizing the auto parts industry. From rebranding to redefining customer experiences, Adam shares insights into reshaping the brand narrative, leveraging technology, and focusing on consumer-centric solutions.

KEY TAKEAWAYS

• Customer-Centric Strategy: Understanding customer needs, employee experiences, and bottom-up decision-making drive successful initiatives.
• LKQ's Diverse Offerings: From high-end body shops to small repair businesses, LKQ caters to various market segments with alternative auto parts.
• Rebranding Efforts: Adam's approach involves radical changes—new colors, fonts, storytelling—to redefine the brand image for consumer resonance.
• Enhancing Consumer Experience: The company's focus on website enhancement reflects the commitment to streamline access and personalize services.
• Data-Driven Creativity: Analyzing data aids creative endeavors, aligning strategies to meet evolving customer demands and optimize user experience.

QUOTES

• "They have to believe your story, right? You're telling a story about a brand or a specific product, or maybe even just a service you provide. You have to believe you mean what you're putting into that."
• "As a marketer, it helps you gain greater insight into the everyday operation."
• "Every second has to earn the next one. They do."
• "Analytical stuff feeds the creative. You have to understand where it's coming from before you can really think outside the box."

Connect and learn more about Adam Swartout through the links below.

LinkedIn: https://www.linkedin.com/in/agswartout/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank. Breck and Austin discuss the power of social media and the impact it has had on their brand. They emphasize the importance of taking risks and not being afraid of failure. They also talk about the value of authenticity and building a strong team culture. Breck and Austin share their vision for the future of Kanga Coolers and their desire to inspire and mentor others.

KEY TAKEAWAYS

• Taking risks and being willing to fail is essential for personal and professional growth.
• Social media provides an opportunity for organic virality and reaching a global audience.
• Building a strong team culture and supporting each other's goals is crucial for success.
• Authenticity and transparency in content creation can resonate with audiences and build brand loyalty.
• Embracing challenges and learning from failures is a key part of the entrepreneurial journey.

QUOTES

• "The biggest point of fear is right before you jump. After you jump, you're not scared anymore."
• "We're hitting at least 75, 100 pieces of content a week right now. It's amazing."
• "Even content that is not well received still has an impact."
• "There is no such thing as a bad reaction to content, as long as it is viewed." 
• "Take the most high-risk path you possibly can when you're as young as possible. You have the least to lose and the most to gain."
• "People want to do business with people that they love, that they like spending time with, and that they trust."
• "If the problem arises, find a solution. Find three solutions and then pick the best one."
• "Keep asking why, but also listen to folks that have been there, done that, bought the t-shirt."
• "Don't stop learning. Be open-minded and continually try new things."
• "In three years, we want to have 10 million advocates of the brand."

Connect and learn more about our guests through the links below.

Austin Maxwell’s LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/
Breck Dismukes’ Linkedin: https://www.linkedin.com/in/breckdismukes/
Website: https://kangacoolers.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank, the unexpected twist in the promotional products industry, and the pivotal role culture plays in their company’s growth.

KEY TAKEAWAYS

• Preparation is Key: Discover how Kanga Coolers' founders meticulously prepared for Shark Tank by subjecting themselves to intense scrutiny and feedback, which ultimately shaped their success on the show.
• Crowdfunding and Industry Revelation: Learn how crowdfunding platforms like Kickstarter kickstarted their business and how unexpected opportunities in the promotional products industry revolutionized their trajectory.
• Cultural Foundations: Understand the significance of a strong, fun, and supportive company culture in driving motivation, commitment, and camaraderie among team members.

QUOTES

• "Well, we believe that there's no such thing as being overprepared."
• "We got roasted. We got ripped to shreds. We went back and analyzed that video and picked apart the things that we liked."
• "The importance of culture is unbelievable... Winning is fun and it's supposed to be fun."
• "We are building those layers of management right now... So you do need people that are loyal and bought in."

Connect and learn more about our guests through the links below.
Austin Maxwell’s LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/
Breck Dismukes’ Linkedin: https://www.linkedin.com/in/breckdismukes/

Website: https://kangacoolers.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Brandon Murphy, the Director of Business Development for Lucas James Talent Partners, shares his insights on building a company that values flexibility, culture, and accountability. Discover how to navigate uncertain economic conditions and create a work-life balance that empowers both employees and clients. Brandon is also in the seat for The Hot Iron with JMO with fun rapid fire questions. Whether you're a business leader or someone looking to make a career change, this episode offers valuable lessons for success.

KEY TAKEAWAYS

• Prioritize flexibility and adaptability in your business to navigate uncertain economic conditions effectively.
• Create a company culture that values work-life balance, freedom, and accountability for employees.
• Building career paths for your team members is essential for long-term success.
• The importance of listening, empathy, and understanding your client's true needs in sales.
• The significance of treating others with respect and making them feel valued in professional relationships.

QUOTES

• "We make sense when it's uncertain."
• "We work to live, but we want to live."
• "Nobody cares how smart you are, but they'll never forget how you make them feel."
• "Purpose over product."
• "We're not just going to take it on."

Connect and learn more about Brandon through the link below.
LinkedIn: https://www.linkedin.com/in/brandon-murphy-034646b/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, John Morris invites Brandon Murphy, Director of Business Development for Lucas James Talent Partners, to discuss a revolutionary approach to recruiting and HR augmentation. Brandon delves into the operational challenges of their unique model, emphasizing the need to educate small to mid-market businesses on this groundbreaking solution that allows them to borrow senior recruiters to meet their hiring demands. Brandon highlights the cost-effectiveness and flexibility of their approach, which results in significant cost savings and better ROI for their clients. Get ready to discover how Lucas James Talent Partners is transforming the way companies find and hire top talent.

KEY TAKEAWAYS

• Lucas James Talent Partners offers HR augmentation, allowing small to mid-market businesses to borrow senior recruiters to meet their hiring demands, providing flexibility and cost-effectiveness.
• Their approach helps overwhelmed HR departments handle sudden surges in hiring demands, acquisitions, or other workforce challenges by providing on-demand, skilled recruiters.
• Lucas James Talent Partners operates on a consulting model, managing the entire recruitment process, tracking cost per hire, and providing cost savings for their clients.
• The company prides itself on being a phone call away for clients who need recruiting support, and they aim to be the trusted solution during HR's busiest times.

QUOTES

• "The differentiator is we're really an HR augmentation service. That's a mouthful of words. A lot of work."
• "We want to be the phone call. When they are stressed, overwhelmed, they just raised funding, had an acquisition, now they have 20 roles they didn't have yesterday. Call us."
• "Our ROI comes in many different forms, the biggest being cost savings, right? So by billing a fixed hourly rate for the recruiter versus these huge fees per hire, as we get more and more wins, it drives that cost per hire down."
• "We manage the whole process and our team members. So we don't just give them a human being and say, good luck."

Connect and learn more about Brandon through the link below.

LinkedIn: https://www.linkedin.com/in/brandon-murphy-034646b/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.

KEY TAKEAWAYS

• Premium products play a crucial role in creating lasting brand impressions and memories.
• Understanding the purpose and goals of branding initiatives is essential to choosing the right products.
• Personalized and exclusive collector pieces are effective in engaging alumni and donors.
• Premium products can contribute to student success by promoting campus resources and wellness habits.
• Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.

QUOTES

• "We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand."
• "It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact."
• "The office of the president runs the campus, and hearing their vision for the university is pretty incredible."
• "Premium products are vital for creating lasting brand impressions and motivating action."

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we dive into the world of university and college branding. Our guests, Giancarlo Amador, Adam Stoczynski, and Chris Jaeger, share insights on how universities and colleges can utilize branding, promotional products, and marketing solutions to engage with students, alumni, and donors. Learn how to create inspiring brand experiences and build strong connections within the academic community.

KEY TAKEAWAYS

• Marrying quality with creativity is the key to success in any market, including universities and colleges.
• Creating memorable experiences for students, alumni, and donors involves a blend of creativity and top-notch products.
• Operational excellence, speed, and ease of use are crucial in serving universities and colleges effectively.
• The ability to provide quality and creativity sets Club Colors apart in the branding industry.
• Young alumni play a vital role in marketing and supporting universities, making them a valuable demographic.
• Engaging recent graduates and turning them into donors sets the foundation for future major donors.

QUOTES

• "The biggest thing to me is we have the ability to marry quality with creativity. And that is how you're always going to win with whatever market you're trying to tap into."
• "Creating inspiring brand experiences is about creating a feeling for not just the campus partners but also for the people who receive the branded items."
• "Students are customers, and how you treat your customers will determine how well they speak about you."
• "Engaging recent graduates and turning them into donors sets the foundation for future major donors."

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, John Morris provides valuable insights into the impact of AI on branding. He discusses how AI is already being used for audience profiling and content creation, potentially changing the way companies communicate with their audiences. John emphasizes the importance of maintaining authenticity in branding, as AI lacks the soul and humor that humans bring to marketing campaigns.

John also shares lessons learned from both traditional and modern sales approaches, highlighting the need for continuous improvement. He talks about the role of humor in marketing campaigns and the power of memorable, funny content.

The episode concludes with a fun and entertaining segment called "The Hot Iron with JMO," where John answers rapid-fire questions on various topics, showcasing his energetic and engaging personality. Overall, this episode offers valuable insights into the evolving world of branding and the role of AI in shaping its future.

KEY TAKEAWAYS

• Social selling is an underutilized tool that can be effective in modern sales and branding.
• The future of AI in branding may involve a balance between automation and maintaining a human touch in content creation.
• Maintaining energy and enthusiasm in life and work is essential, driven by personal motivation and the desire to provide for one's family.
• Balancing work and family life can be challenging but rewarding, especially when supporting children's passions and interests.
• Golf is the preferred sport for achieving legendary status, representing a personal accomplishment, while humor is crucial in marketing and branding.

QUOTES

• "I think a lot of organizations have created an ICP and they can type in a profile and essentially determine what is the audience that they need to speak to." - John Morris
• "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post or whether or not a person did." - John Morris
• "I think really smart organizations will find a way to balance it. I think really organizations that will struggle will overdo it in order for it to be efficient and it will lack feeling." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

John Morris is the Executive Director of Brand at Club Colors. With over 10,000 followers on LinkedIn, John is known for his passionate and articulate speeches that inspire and motivate sales teams. He has a background in sales and has transitioned into branding, content creation, communications, and PR to tell the Club Colors brand story.

In this first episode, third season of In The Club by Club Colors, the table is flipped and John Morris is now the guest of the show co-hosted by Giancarlo Amador, Adam Stoczynski, and Chris Jaeger. John  shares his insights on sales, personal branding, and the importance of EQ in today's society. He discusses the need for salespeople to make statements to keep clients engaged and earn the right to ask questions. John emphasizes the importance of EQ over IQ and the need to embrace discomfort in order to grow. He also highlights the value of authenticity and the power of using LinkedIn as a platform to connect with others and build a personal brand.

In addition, John talks about the impact of promotional products and branded apparel in creating adoption, buy-in, and camaraderie within organizations. He explains how Club Colors helps organizations build inspiring brand experiences through their design lab, online company stores, and curated product offerings. John also touches on the importance of purpose-driven branding and the role of AI in content creation.

KEY TAKEAWAYS

• Salespeople need to make statements to keep clients engaged and earn the right to ask questions.
• EQ is more important than IQ in today's society.
• Embracing discomfort is necessary for personal growth and success.
• Authenticity is key in building a personal brand and connecting with others.
• LinkedIn can be a powerful platform for networking and building a personal brand.
• Promotional products and branded apparel can create adoption, buy-in, and camaraderie within organizations.
• Purpose-driven branding is essential for creating meaningful connections with customers.
• AI can impact branding by automating content creation, but it may lack the human touch and authenticity.

QUOTES

• "A client is not going to stay engaged unless you can make enough statements to keep them engaged, to earn the right to ask the question." - John Morris
• "There is a challenge in society with an overcooked belief in feelings, and that belief in feelings means that you never get uncomfortable." - John Morris
• "Opportunity grows from the roots of adversity." - John Morris
• "The greatest marketing campaign is kindness." - John Morris
• "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

On this episode of the In the Club Podcast by Club Colors, we feature our very own Adam Stoczynski and Chris Jaeger as they share their insights on scaling a brand, product quality and sustainability, and the importance of building relationships with new employees and campuses.

They discuss how problem-solving is the number one skill you need in sales and the role of curiosity to understand the needs and desires of campus clients. The future of Club Colors' branding looks to further expand services that meet the needs of the changing marketplace.

Tune into this episode’s Hot Iron with JMo where our guests answer what they’re secretly great at, the best advice they’ve gotten and given, and their thoughts on going to Mars!

HIGHLIGHT QUOTES

Be brand advisors, not salespersons - Adam: "I've been saying if you see something, say something. It's looking after the brand, being an extension of the campus of their marketing department and their procurement department, making sure that we're doing all the things that they want us to be doing as far as policies, procedure; making sure the logos are correct."

Excellent service is the differentiator - Chris: "At the end of the day, we're in a service industry. If you take care of your clients, if you go above and beyond, and you do the right thing even when it hurts, it's one of those things that will always create the next opportunity for you. When you're in sales, if you can work your referral game, you take care of the people that take care of you, you'll be set."

Connect with Adam and Chris and learn about open SDR positions at Club Colors: 

Adam | Chris | Website