promotional products

In this episode of In The Club powered by Club Colors, John Morris, AdamStoczynski, and Myra Haley are joined by Derick Robertson, Director of Retail Services at Georgia Southern University, who shares his passion for developing a memorable student experience. Derick details the importance of actively listening to what university students have to say and the significance of keeping up with changing trends. He shares how partnerships, such as the one with Club Colors, have played a crucial role in promoting their brand identity and creating impactful marketing solutions. The discussion also navigates through his career journey, going back to college for a master's degree, managing staff, and the excitement and challenges brought about by the NIL rules in college athletics.

KEY TAKEAWAYS

• Prioritize the Student Experience: Derick emphasizes the importance of focusing on the student experience to create a vibrant and engaging campus atmosphere.
• Adaptability and Innovation: College retail needs to evolve with changing times. Derick discusses how being adaptable and open to new ideas is crucial for success.
• Experiential Marketing: Learn how Georgia Southern University leverages student influencers, commitment boxes, and other experiential marketing techniques to enhance brand engagement.
• Building Partnerships: Explore the significance of building partnerships with vendors and sponsors who contribute valuable ideas and collaborate in creating memorable experiences.
• Inclusive Branding: Derick shares the evolution of commitment boxes, making them inclusive for students from various disciplines, fostering a sense of unity and pride in the university.

QUOTES

• "In college retail, we have been doing the same thing for years. Times are changing, students are changing. It's my job to find new things and meet the students where they're at."
• "Every campus is unique, even when they share similar qualities. Everyone gets the same treatment, the same interactions, but the conversations might look very different."
• "College is all about experience. If you can create that experiential place for students to want to be, then you're well ahead of anybody else."
• "The brands that college is all about experience. It's a hundred percent about experience. Why did you choose to come to our school? Because I wanted the experience."

Connect and learn more about Derick Robertson.

https://www.linkedin.com/in/derick-robertson-52aa921b8/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank. Breck and Austin discuss the power of social media and the impact it has had on their brand. They emphasize the importance of taking risks and not being afraid of failure. They also talk about the value of authenticity and building a strong team culture. Breck and Austin share their vision for the future of Kanga Coolers and their desire to inspire and mentor others.

KEY TAKEAWAYS

• Taking risks and being willing to fail is essential for personal and professional growth.
• Social media provides an opportunity for organic virality and reaching a global audience.
• Building a strong team culture and supporting each other's goals is crucial for success.
• Authenticity and transparency in content creation can resonate with audiences and build brand loyalty.
• Embracing challenges and learning from failures is a key part of the entrepreneurial journey.

QUOTES

• "The biggest point of fear is right before you jump. After you jump, you're not scared anymore."
• "We're hitting at least 75, 100 pieces of content a week right now. It's amazing."
• "Even content that is not well received still has an impact."
• "There is no such thing as a bad reaction to content, as long as it is viewed." 
• "Take the most high-risk path you possibly can when you're as young as possible. You have the least to lose and the most to gain."
• "People want to do business with people that they love, that they like spending time with, and that they trust."
• "If the problem arises, find a solution. Find three solutions and then pick the best one."
• "Keep asking why, but also listen to folks that have been there, done that, bought the t-shirt."
• "Don't stop learning. Be open-minded and continually try new things."
• "In three years, we want to have 10 million advocates of the brand."

Connect and learn more about our guests through the links below.

Austin Maxwell’s LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/
Breck Dismukes’ Linkedin: https://www.linkedin.com/in/breckdismukes/
Website: https://kangacoolers.com/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.

KEY TAKEAWAYS

• Premium products play a crucial role in creating lasting brand impressions and memories.
• Understanding the purpose and goals of branding initiatives is essential to choosing the right products.
• Personalized and exclusive collector pieces are effective in engaging alumni and donors.
• Premium products can contribute to student success by promoting campus resources and wellness habits.
• Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.

QUOTES

• "We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand."
• "It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact."
• "The office of the president runs the campus, and hearing their vision for the university is pretty incredible."
• "Premium products are vital for creating lasting brand impressions and motivating action."

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we dive into the world of university and college branding. Our guests, Giancarlo Amador, Adam Stoczynski, and Chris Jaeger, share insights on how universities and colleges can utilize branding, promotional products, and marketing solutions to engage with students, alumni, and donors. Learn how to create inspiring brand experiences and build strong connections within the academic community.

KEY TAKEAWAYS

• Marrying quality with creativity is the key to success in any market, including universities and colleges.
• Creating memorable experiences for students, alumni, and donors involves a blend of creativity and top-notch products.
• Operational excellence, speed, and ease of use are crucial in serving universities and colleges effectively.
• The ability to provide quality and creativity sets Club Colors apart in the branding industry.
• Young alumni play a vital role in marketing and supporting universities, making them a valuable demographic.
• Engaging recent graduates and turning them into donors sets the foundation for future major donors.

QUOTES

• "The biggest thing to me is we have the ability to marry quality with creativity. And that is how you're always going to win with whatever market you're trying to tap into."
• "Creating inspiring brand experiences is about creating a feeling for not just the campus partners but also for the people who receive the branded items."
• "Students are customers, and how you treat your customers will determine how well they speak about you."
• "Engaging recent graduates and turning them into donors sets the foundation for future major donors."

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Jeremy Lott, President and CEO of SanMar, shares insights into the company's journey from a screen printing business to a leading supplier in the promotional product space. He emphasizes the importance of inventory and customer service as key drivers of success. SanMar's flat pricing structure fosters strong partnerships with customers, allowing them to compete based on merit rather than price. Lott highlights SanMar's purpose-driven approach of creating lasting connections that elevate lives and discusses the significance of product expertise in the industry

KEY TAKEAWAYS

• Sanmar is a company that emphasizes creating lasting connections that elevate lives as its core purpose.
• The company sees its role as more than just providing products; it's about building a sense of community and identity through the apparel they supply.
• Sanmar differentiates itself by focusing on service and building strong partnerships with its customers. It believes that service is a critical component of its success.
• Sanmar's approach to pricing is flat and fair, meaning customers pay the same price regardless of their size, fostering a level playing field.
• Inventory is seen as an asset, not a liability. Sanmar maintains deep inventory to support its customers and believes it's crucial for success, even though it might seem counterintuitive to some.
• The company's journey has evolved from being primarily a distribution business to becoming an apparel company, combining product innovation with efficient distribution.
• Sanmar's purpose-driven approach and interconnectedness with its partners are key factors in its success. It seeks to create value for its customers, employees, and the communities it serves.
• The company places a strong emphasis on product quality and strives to elevate the products in its industry.
• Sanmar believes in delivering value through its products, services, and expertise, rather than engaging in price competition.
• The company's growth has been gradual and focused on building strong partnerships over the long term, allowing it to weather challenges like COVID-19 effectively.
• Sanmar's approach to business is centered around creating a community of partners, rather than just customers, and aligning its goals with theirs to achieve success together.

QUOTES

• "We're in this garden, and the moss that's growing benefits by the tree and the tree provides shade... It's the way I've always thought about our business. So we're here together going out and trying to grow a business together." - Jeremy Lott
• "Create lasting connections that elevate lives. That's our purpose as an organization." - Jeremy Lott
• "We look at it as, we're laser-focused on how we service our customers. That's our mentality as a company." - Jeremy Lott
• "We want to make products that people want to wear. We wanted to elevate products in our industry." - Jeremy Lott

Connect and learn more about Jeremy through the link below.

LinkedIn: https://www.linkedin.com/in/jeremy-lott-56581020/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In this episode, John Morris, Executive Director of Brand at Club Colors, joins Business Ninja Andrew, where they talk about how Club Colors leverages content to help promote growth.

Club Colors is a full-service brand management and business solutions company that extends across multiple platforms and industries.

Club Colors provides premium branding solutions to the corporate and collegiate marketplace. Club Colors delivers innovative, impactful, and creative solutions that extends the reach of your brand. Their suite of services allows Club Colors to impact the various roles a brand plays in its ecosystem increasing the agility, flexibility, and speed in executing branding missions.

Learn more: https://www.clubcolors.com/

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Discover the world of side hustles turned main hustles as we sit down with Hildee Isaacs, a fearless entrepreneur who took the leap from various traditional industries to the burgeoning world of promotional products. Hildee's journey, marked by resilience and grit, will have you on the edge of your seat as she recounts her experiences from the glitz of the film world, the cut-throat garment sector, to the unpredictable restaurant business, and finally, her triumphant rise in the embroidery and promo industry. Ever thought about the science behind a good logo design or the art of choosing the right t-shirt? Hildee's got you covered.

Dive into an educational journey through the promotional products industry, an overlooked multi-billion-dollar sector! With Hildee's unique insights, we explore how she leverages her Film School background to create engaging and informative content about the promotional products industry. We also delve into the intricacies of corporate America and the world of graphic design, where Hildee shares her expertise on adapting designs to meet diverse company needs and emphasizes the elegance of simplicity in logo design. The conversation also uncovers the secrets behind the different levels of quality in t-shirts and the factors to consider when choosing the right shirt based on price and quality.

As we wrap up our insightful chat with Hildee, we explore the importance of learning and mentoring in this dynamic industry. Hildee discusses her YouTube channel, a treasure trove of educational content about the promotional products industry, and offers tips on how to find mentors and clients in the corporate sector. Be inspired by Hildee's journey of transforming her side hustle into a full-time career and her dedication to helping others do the same. So, whether you're a side hustler or looking for new business ideas, this episode is a goldmine of practical tips, valuable insights, and inspiration!

Reach out to Hildee:

• Schedule a call with Hildee
• Wanna see 1-minute product videos? Follow Hildee on LinkedIn!
• Visit her site www.hildee.com

As you're inspired to embark on your own side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.

Specializing in strategic branding and digital marketing, Reversed Out Creative is an advertising agency dedicated to helping you turn your side hustle into your main hustle. With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals.

To find out more about how they can elevate your side hustle, visit www.reversedout.com today and start your journey towards success. Our blog is also full of great information that we work hard on to provide you with a leg up on the competition. We also recently launched our YouTube Channel, Marketing Pro Trends,  which summarizes all of our blog posts.

Subscribe to Side Hustle City and join our Community on Facebook

I'm excited to share the latest episode of the Digital Supply Chain podcast with you! In this episode, I had a fantastic conversation with Isaac Hetzroni, the Founder and CEO of Imprint Genius, the Sourcing Guy on TikTok and YouTube, and an expert in sourcing, swag, and supply chain.

Isaac shares his journey into the world of sourcing and how his passion for learning helped him build his company. We dive into:

🌐 The importance of building relationships in sourcing and overcoming language barriers
🛠 Navigating the complexities of the supply chain, from manufacturing to logistics
🎁 The world of promotional products and the best practices for creating effective swag
⚪ White labeling vs. custom manufacturing and how to make the right choice for your business
🔮 The future of the sourcing and swag market, including the shift to on-demand production

Isaac also shares some valuable insights into why many businesses think they need custom manufacturing, when in reality, white labeling could be the more efficient and cost-effective option. We discuss how focusing on your differentiating factors, such as marketing, designs, and branding, can help your business succeed.

For more information about Isaac Hetzroni and his work, check out the following links:

🔗 Sourcing Guy: https://sourcingguy.com
🔗 TikTok and YouTube: @thesourcingguy
🔗 Imprint Genius: https://imprintgenius.com
🔗 Instagram: @isaachetz

Don't miss this insightful conversation - tune in to the episode now or watch it on YouTube here

Podcast supporters
I'd like to sincerely thank this podcast's generous supporters:

• Lorcan Sheehan
• Krishna Kumar
• Olivier Brusle
• Alicia Farag
• Joël VANDI
• Luis Olavarria
• Alvaro Aguilar

And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Digital Supply Chain episodes like this one.

Podcast Sponsorship Opportunities:
If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!

Finally
If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on Twitter/LinkedIn.

If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it.

Thanks for listening.

On this week's episode of That's Business, our special guest is Carolyn Koblin. Carolyn is a committed daily runner, and flourishing promo products brand expert (akaQueentt). She is committed to a 24/7/365 give-it-her-all lifestyle.

She and Angela speak about her experience in advertising and how a canceled trip changed the trajectory of her life. Listen to the full episode now on Apple, Spotify, and Amazon!

Website: Cueenllc.com

Warning: Some episodes contain explicit language. Please proceed with caution.

This episode of the In The Club Podcast by Club Colors features Jason Reinhardt, Co-Founder, and CCO at BRIKL. He shares how embracing technology is the hardest part because, if it was truly difficult, it would not be possible for BRIKL to be in business.

He talks about how he automated many seemingly small sales processes and created an internal environment founded on collective effort. Jason digs into actionable ways to drum up engagement from your team, as well as leadership lessons from running marathons.

Jason also discusses their drive for standardization by joining hackathons and focusing not just on their buyer's experience, but the end-user's experience. John adds that offering solutions that create the best outcomes for clients' brands is what compels clients to keep coming back.

HIGHLIGHT QUOTES

A collective effort to create the best outcome for the client - Jason: "I changed one thing and one thing only. Everything done in our sales department is a collective effort and everything that's divided, any bonuses, anything we're doing is a collective effort. And what happens is, once I get my foundation in, I never have to hire anybody. The team does."

End-users prefer convenience over the complexity of choices - John: "In this field, it's about the experience. Could I say I want apparel, promo, hashtags, content creation, kitting, fulfillment, and all of it, could I just give all of that to you and get the same exact experience every single time? That, ideally, is what an end-user wants." 

Don't give buyers choices, give them guidance - Jason: "If you're a professional salesperson, you understand the industry and you can guide your clients. And I only like to work with professional salespeople because I do want guidance. I didn't come here to tell you what to do. It's your product... you do this for a living, where are the blind spots that I'm missing?"

Connect with Jason in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

Gery Deer welcomes Holly Beard, of Parrot Promo Essentials, who joins us for 3-2-1 Profits this month all about working with family, promotions, swimming and how much she loves serving her customers.

High-quality promotional products show off your company’s branding and image in a way that nothing else can and are a great way to highlight a company’s culture.  Kim Massie and her daughters, Holly Beard and Krista Guiliano, will take the time to know your company, customer base, and culture in depth so they can choose the perfect products for their clients. 

Holly Beard of Parrot Promo Essentials sits down at the Galleria at the Events Connection with Gery Deer and discusses COVID-19, promo products, sales and customer service as well as books and of course, pineapple on pizza.
For more information or to schedule a consultation:
www.parrotpromoessentials.com or call 937-848-7668.

Parrot Promo Essentials is a local promotional products company committed to the best customer service in the region. Competitive Pricing. Women Owned. Local. Family Owned.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications. 
©2022 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Welly was born from the lasting impression that Ben Kander’s late mother had on him and from his passion for addressing the water insecurity that is prevalent in much of the developing world. In fact, the name Welly stems from the combination of the word “wells,” which is central to the company’s mission of funding clean water projects, and the word “Elly,” which was the name his mom was affectionately known by. Ben decided that he wanted to do work that would have a positive impact on our global community and environment and that honored his mother’s legacy.

Ben and his team have built a recognizable and successful brand in the highly competitive reusable drinkware industry, which is dominated by overseas supply chains. The impact of the pandemic made him realize just how vulnerable we are to making products half a world away. He began to wonder why no competitor was making these products in the United States, so he started to research the feasibility of doing just that. It turns out that Pittsburgh has all of the right ingredients for creating twenty-first century, high-tech, lean manufacturing. We have a skilled labor force, experience with steel and durable materials, a growing robotics and automation sector, and advanced engineering professionals. In our conversation, Ben talks about his plans for building the country’s first manufacturing facility for reusable drinkware and the many lessons he has learned in running a rapidly growing business.

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

Instagram: https://www.instagram.com/proprietorsofpittsburghpodcast

Facebook: https://www.facebook.com/proprietorsofpittsburghpodcast

LinkedIn: https://www.linkedin.com/in/darinvilano

Phone: 412-336-8247

YOU CAN REACH BEN KANDER AT:

Website: https://www.wellybottle.com

Instagram: https://www.instagram.com/wellybottle

Facebook: https://www.facebook.com/wellybottle

From The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!
An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a business that helps people produce a brand beyond their logo. Bringing knowledge and experience through changes in the advertising industry, Chris has learned to pivot, adapt, and share his failures and successes in developing a brand.

Sip some Lemonade with us and learn:

• What is included in a brand
• How to always grow forward
• Practical applications to make your brand larger than life

Stories, applications, and creating systems for success are all necessary to deliver a consistently strong brand. Beyond the logo.

If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?

We'll see you next time, Lemon Heads!

Tara Milburn is the Founder & CEO of Ethical Swag, a sustainable branding company that helps enterprises improve their ESG performance. From sports teams to tech companies to start ups, she’s seen it all—including a domestic bid for the 2010 Olympic Winter Games. She created Ethical Swag as a vehicle to reconsider and redefine success in business, always focusing on what’s best for the team, the environment, and the bottom line, while solving the problem for their clients—where to source branded products that best reflect their values. 
  

Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep.

That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even during this tough past year, where events were canceled and offices shut down, the brand kept growing while most promotional product companies laid low or faltered.

In the end, Jeremy's brand succeeded because he kept a razor-sharp focus on the ever-evolving customer experience. There are many brand and marketing lessons in this episode, from smart brand positioning within a commodity vertical to leading with empathy, this is an episode not to be missed.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/  https://www.garudapromo.com/the-small-business-show/

00:00 - 01:22 Introducing Swire Ho

01:22 - 02:21 Door Dash new users discount code

02:21 - 04:24 Marketing Essentials for 2021

04:24 - 04:44 Intro to The Marketing Expedition

04:44 - 06:35 Swire Ho's background

06:35 - 08:33 The new SWAG in COVID-19

08:33 - 11:17 How Swire got into promotions

11:17 - 14:21 Process for delivered swag

14:21 - 18:38 Understanding audience

18:38 - 21:06 Networking for Swire

21:06 - 23:07 Be picky to succeed

23:07 - 24:24 Keep networking

24:24 - 27:15 Swire's tools and podcasts

27:15 - 28:50 Accomplishments

28:50 - 31:59 Swire's contact info

31:59- 32:16 Closing Remarks

32:16 - 32:45 Closing and Find More at Peppershock.com

32:45 - 33:14 Visit Themarketingexpedition.com to find out more!

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#promotions #promo #promotionalproducts #SWAG #networking #networkmarketing #digitalmarketing #marketing #advertising #branding #entrepreneur #hellmanproduction #thesmallbusinessshow 

In this episode we meet get a chance to speak with Todd Downing and Aaron Montgomery, founders of “Our Success Group”.  Todd and Aaron has a wealth of experience including running their own shops, podcasts, Facebook Groups and more.  In this episode we discuss their ideas around 5 Keys to Launching or Growing a Business for Apparel Decorators.  Todd and Aaron have a goal to help hundreds of businesses reach their definition of success in 2020 through their latest initiative.  Listen in as we comb through some of what they’re seeing, recommending and have found to be true when it comes to creating a recipe for success.