crossnet

Chris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale.

One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.

Chris Meade is the Co-founder and Chief Marketing Officer of the world’s first four-way volleyball game, CROSSNET. Before CROSSNET, Chris has been involved in the production of the Warner Bros. film, Winter’s Tale and HBO’s Girls Season 3. He has also held positions at Portlight LLC, NBC Universal Media, ICON International, Inc., SeaMeade, Contently, and Uber. 

Chris is a kid from a small farm town in Connecticut and graduated from Quinnipiac University with a Bachelor of Arts in Film, Video, and Interactive Media. 

In this episode…

Do you want to invigorate your current marketing strategies to grow and scale your business? 

Taking an idea and making it tangible is a leap of faith. The e-commerce world is ever-changing and growing; finding the right niche and marketing your product for success can be a bumpy road. Chris Meade knows how to start with an idea and nurture it into a multimillion-dollar brand. Chris pulled from his marketing background to deliver a unique and unprecedented marketing strategy — showcase your product by using it and making it public. 

In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Meade, Co-founder and Chief Marketing Officer of CROSSNET, the world’s first four-way volleyball game, to discuss a revolutionary marketing technique. Listen as Chris discusses mitigating the risks of starting a new business, creating an affordable product, and how he was able to grow and scale his brand. Stay tuned!

Check out CROSSNET here.

Connect with Chris Meade.

Watch the video version of this episode here.

If you liked this episode don't forget to subscribe ;)

On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned!

Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square volleyball game that can be set up on sand, grass, or indoors.

Their growth rates are impressive:

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EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade

In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos.

Next, Tyler brings in Chris Meade, Co-Founder of Crossnet, the world's first 4-way volleyball game. Chris shares his experience in taking Crossnet from concept to reality, diving into the marketing strategies that have led to Crossnet's success and growth as a game and sport. He provides great insight on how marketing leaders can use targeted video content, influencer marketing, earned media, and email lists to reach potential
customers and build brand loyalty. Ultimately, Chris leaves listeners with the advice to just get started if they have a good idea.

Tyler and Jon wrap up the episode with Words of Twisdom featuring a quote from Magdalena Kala (@MagdalenaKala). Join Tyler, Jon, and Chris for more of the inside scoop on Crossnet and the latest digital marketing trends.

Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!

Timestamps

00:00 - Intro
01:50 - What's in the News | Coronavirus
06:25 - Introduction | Chris Meade
06:50 - What is Crossnet?
08:10 - Taking Crossnet from Concept to Reality
09:05 - Crossnet's Go-to-Market Strategy
10:10 - Marketing Channels and Strategies
11:43 - Calculating Customer Lifetime Value
12:35 - Crossnet's Geographical Footprint
13:36 - Experiential Marketing
16:03 - Influencer Marketing Strategy
17:20 - Crossnet's Plans for a Professional League
18:08 - Selling Crossnet to Schools
19:09 - PR and Earned Media
19:56 - Gathering Customer Data at Live Events
22:23 - Crossnet's Growing Marketing Team
23:04 - Chris's Key Takeaway
24:19 - Words of Twisdom
26:35 - Outro

Featured Guest | Chris Meade

LinkedIn

Crossnet Game

What's In the News 

Coronavirus