customer lifecycle

32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase.

Tune in here to learn what emails to send, when, and in what order to turn your customers into your loyal fans: http://flowium.co/episode32

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In this Episode Jerry and Andrew continue the conversation around the Customer Lifecycle.  There are multiples layers that create a successful Customer Lifecycle.  Today Jerry and Andrew speak about the importance of TEAM.  How does hiring, training and accountabilities fit into creating a great experience for the customer (patient)!  If you haven’t created the culture of team then you can never truly take care of the customer (patient).  We also address the role of customer service and its role in this process.  Lastly, we talk about how an interview should go from the perspective of the owner sitting across from you. Thanks for listening to Healthcare Disruption!

Todays episode is a continuation of the discussion started by Andrew in Episode #1 with a deeper dive into Jerry and his practice.  This episode gives you the first insight into the Customer Lifecycle.  How the Lifecycle came to be and the general principles behind it.  If you listened to the Matt Watkinson interview you’ll note the Customer Lifecycle came to be because of the Peak End Rule.  You’ll hear more terms like Customer Focus and their Experience along with how they grow business metrics.  The conversation continues and will never stop!  So jump on in and commit to being part of the change!