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    customerinsights

    Explore "customerinsights" with insightful episodes like "Emotional Work | Ep 624", "Moment 74 - Business Struggles That No One Tells You: Payal Kadakia", "#60: How not to suck at customer interviews", "E986: StockX Co-founder Josh Luber is building a stock market for things, shares insights on the two cultural shifts that brought sneaker culture mainstream, attracting Mark Wahlberg, Eminem & Steve Aoki to invest along with Google Ventures & Marc Benioff & growing a unicorn out of a sneaker-data si" and "#145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer" from podcasts like ""The Game w/ Alex Hormozi", "The Diary Of A CEO with Steven Bartlett", "Nudge", "This Week in Startups" and "Y Combinator"" and more!

    Episodes (5)

    Emotional Work | Ep 624

    Emotional Work | Ep 624

    It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (2:00) - Optimism helps confront harsh realities.

    (3:33) - Thrive in new challenges, embrace change.

    (4:34) - Persistently optimistic, confront brutal facts.

    (7:26) - Innovation and customer communication.

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    (This episode is a re-run. Original publishing date was on June 02, 2020)

    Moment 74 - Business Struggles That No One Tells You: Payal Kadakia

    Moment 74 - Business Struggles That No One Tells You: Payal Kadakia
    In this moment, Classpass founder Payal Kadakia takes us inside the mental dilemmas and burdens of running a billion dollar business. Because when you’ve built a global company from nothing, no matter how big it gets you always remember when it was small, vulnerable, and struggling. You’ll always see the tiny company it used to be, not the behemoth it’s become. Payal freely admits to paying a heavy price of being too wary of this fear. She missed birthdays, lost friends, and severely effected her mental health. It took a lot of maturing and growing for Payal to achieve balance, balance between her work life and her home life, but also balance between what she wanted, and what she knew she needed. Full Episode - https://g2ul0.app.link/rpvHmKToatb Payal: https://twitter.com/payalkadakia https://www.instagram.com/payal Learn more about your ad choices. Visit podcastchoices.com/adchoices

    #60: How not to suck at customer interviews

    #60: How not to suck at customer interviews
    Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.  Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    E986: StockX Co-founder Josh Luber is building a stock market for things, shares insights on the two cultural shifts that brought sneaker culture mainstream, attracting Mark Wahlberg, Eminem & Steve Aoki to invest along with Google Ventures & Marc Benioff & growing a unicorn out of a sneaker-data si

    E986: StockX Co-founder Josh Luber is building a stock market for things, shares insights on the two cultural shifts that brought sneaker culture mainstream, attracting Mark Wahlberg, Eminem & Steve Aoki to invest along with Google Ventures & Marc Benioff & growing a unicorn out of a sneaker-data si
    1:00 Want to work at LAUNCH? gettheseat.com
    2:28 Jason intros StockX's Josh Luber
    3:14 When did the sneaker crazy start?
    6:37 What is StockX?
    9:19 What should Jason wear courtside? And why not Kawhi's?
    14:13 Most $ Josh has spent on pair of sneakers? What were they?
    18:15 What is StockX's take on a standard transaction?
    18:44 Meeting Co-founder & Cavaliers owner Dan Gilbert
    19:58 Attracting Mark Wahlberg, Eminem, etc. as investors
    22:55 Attracting SV firms vs. attracting famous investors?
    29:39 What was Josh's background before StockX?
    34:22 Finding investors who understood his space
    36:36 How do IPO's (Initial Product Offerings) come into play on StockX?
    41:35 StockX's future priorities
    42:03 Value of authentication
    48:37 Selling on StockX

    #145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer

    #145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer

    We've cut down the fourth week of lectures to be even shorter and combined them into one podcast.

    First a lecture from Kat Manalac. Kat is a partner at YC. Her lecture focuses on how startups should think about launching and why you should do it repeatedly.

    Then a lecture from Gustaf Alströmer. Gustaf is also a partner at YC and in his lecture he covers how to measure product market fit and growth channels.

    Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

    Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

    ***

    Topics

    00:00 - Intro

    00:35 - Kat Mañalac - How to Launch (Again and Again)

    1:51 - Ways to launch

    2:14 - Why launch continuously?

    3:15 - Silent launch

    4:25 - Friends & Family

    5:40 - Strangers

    7:03 - Online communities

    12:08 - Request access

    13:29 - Social media

    15:13 - Pre-order

    16:13 - New Product or Feature

    17:42 - Build your own community

    19:20 - Launching isn't one moment in time

    19:48 - Gustaf Alströmer - Growth for Startups

    21:06 - Most startups have nothing

    22:13 - Do things that don't scale

    27:13 - Startups take off because founders make them take off

    28:23 - Measuring product market fit

    31:20 - Retention

    34:33 - Worse ways to measure product market fit

    35:23 - Bad metrics to measure as product market fit

    36:18 - Growth channels and tactics

    38:17 - Conversion rate optimization

    41:26 - Growth channels to explore

    45:33 - Referrals and vitality

    48:05 - Paid growth

    50:09 - Search Engine Optimization

    53:00 - Making decisions using A/B testing

    55:02 - Summary