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    differentiate

    Explore " differentiate" with insightful episodes like "Sam Capra, VP of Sales at flexEngage", "Sam Mallikarjunan, CEO at OneScreen.ai", "Cynthia Terpstra, Head of Marketing at ReadyWorks", "Rebecca Corliss, VP Marketing at VergeSense" and "Douglas Burdett, Host at The Marketing Book Podcast" from podcasts like ""B2B Digitized Podcast", "B2B Digitized Podcast", "B2B Digitized Podcast", "B2B Digitized Podcast" and "B2B Digitized Podcast"" and more!

    Episodes (36)

    Sam Capra, VP of Sales at flexEngage

    Sam Capra, VP of Sales at flexEngage

    Sam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level.


    Listen to the full episode of the B2B Digitized Podcast to learn more about:


    • Contacting people on cell phones vs. landline
    • Getting back to basics and mixing things up
    • Hiring your next sales development rep (SDR)
    • Reinvigorating with podcasts
    • Resonating with your target audience
    • Selling to B2B accounts

    Sam Mallikarjunan, CEO at OneScreen.ai

    Sam Mallikarjunan, CEO at OneScreen.ai

    Sam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com.


    On his LinkedIn profile, Sam says, “When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.”


    Listen to the full episode of the B2B Digitized Podcast to learn more about:


    • Aligning sales and marketing teams
    • Clearing  your mind to do something that is a little different
    • Creating different ads/videos for different mediums
    • Encouraging marketers to use more data
    • Establishing relationships with people outside of your pod
    • Increasing customer retention

    Cynthia Terpstra, Head of Marketing at ReadyWorks

    Cynthia Terpstra, Head of Marketing at ReadyWorks

    Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.


    Listen to the full episode of the B2B Digitized Podcast to learn more about:


    • Filling gaps with freelancers and agencies to leverage expertise
    • Getting your content discovered by prospects
    • Grabbing opportunities to take a fresh approach to marketing
    • Learning from outside your industry to spark creativity
    • Prioritizing content based on conversations with customers
    • Understanding your customers and understanding their needs

    Rebecca Corliss, VP Marketing at VergeSense

    Rebecca Corliss, VP Marketing at VergeSense

    Rebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.

    Listen to the full episode of the B2B Digitized Podcast to learn more about:

    Building marketing teams from scratch
    Finding empathy with your buyer in a B2B context
    Hiring the best of the best, most ambitious people for your marketing team
    Starting client relationships by answering questions they have
    Using data to validate marketing strategies
    Why B2B marketing is the fun marketing

    ~~~

    Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. 

    Now here's your host Joshua Feinberg from SP Home Run.

    Douglas Burdett, Host at The Marketing Book Podcast

    Douglas Burdett, Host at The Marketing Book Podcast
    In this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing. Through his podcast, Douglas Burdett interviews authors to give practical marketing insights, tips, and tactics to help people become smarter, more successful marketers. Douglas is a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian. Listen to the full episode of the B2B Digitized Podcast to learn more about: Building trust and subtracting trust from prospects and customers Keeping the customer is just as important as getting the customer Marketing is more about how you run your company than just promotion Saying no should be your second favorite word in sales Teaching people to be more successful Traveling to B2B marketing customers after the pandemic

    The Secrets to Landing the Job of Your Dreams

    The Secrets to Landing the Job of Your Dreams

    Are you looking for a job? Are you just slamming the job board sites with your resume? Listen to a CEO of a recruiting firm, Jeff Martin tell you some insider secrets that will help you to be successful!

    With rising unemployment due to Covid 19, the unemployment ranks are close to 30 million.  What will that do to the market? In all likelihood, it will become an employers market where the wages may be lower and the choices will be greater.

    Who is hungry enough to get after it? Jeff Martin tells it like it is. He tells stories about what he has done to reach his level of success and what job hunters need to do as well.

    Looking to do a better job with your brand? Are you saying you and your company are the best? You may want to hit pause for a bit and listen to what Jeff learned from the legend, Gary Vaynerchuk.

    Nugget after nugget is revealed here in this episode. From getting the job you want to personal branding and executing what you learn in order to succeed! Jeff Martin will open your eyes!

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