differentiate

In this episode of the Ducks Unlimited podcast, host Katie Burke interviews guest Rick Milligan, a call and decoy collector. Rick shares his passion for collecting and discusses those who served as mentors to him in the field. They also talk about an upcoming exhibition in the museum and delve into Rick's introduction to the outdoors and hunting. Tune in to hear Rick's journey as an outdoorsman and call collector.

www.ducks.org/DUPodcast

In this episode of Bean There, Done That! Phil chats with brand strategist and marketing expert Allan Bonsall. Also known as a successful author and long-standing panellist on ABC Radio’s Hidden Persuaders programme, Allan and Phil discuss the importance of standing out in a crowded market, creating a compelling brand story, and understanding the customer's needs and emotions. 

Allan emphasises the shift from seller-controlled to customer-controlled markets and the need for businesses to differentiate themselves to attract customers. He also highlights the role of technology as a tool, not a solution, and the significance of customer experience in building trust and loyalty.

Summary 💡
[0:01:34] | Importance of standing out in a competitive market
[0:02:25] | Shift in power from seller to customer due to the internet
[0:03:52] | Abundance of competitors in the cafe industry
[0:04:46] | The need for a unique selling proposition and compelling story
[0:05:43] | Differentiation strategies for cafe owners
[0:07:10] | Importance of understanding competitors and customer needs
[0:08:38] | Creating a space for customers to feel welcomed and involved
[0:09:31] | Coffee and food options may not be the primary factors
[0:10:25] | The complexity of developing a brand and understanding customer satisfaction
0:10:25 | Importance of understanding customers for pricing and decision making
0:11:43 | Creating a memorable and emotional brand for cafes/restaurants
0:12:10 | Importance of planning from a customer's perspective
0:14:23 | Turning product features into customer benefits
0:15:29 | Emphasising emotional connection over transactional interactions
0:17:45 | Reluctance of business owners to understand target audience
0:18:38 | Importance of psychographic understanding of customers
0:19:53 | Customer-driven market and the need to understand customers
0:20:08 | Developing products and ambiance that reflect customer preferences
0:20:19 | Data on cafe customer numbers and average spend being down
[0:20:18] | Cafes still have the same number of customers.
[0:20:25] | Target audience is important for understanding customer behaviour.
[0:21:00] | Technology is a tool, not the solution.
[0:22:58] | Leveraging technology to create a brand requires understanding its implications.
[0:25:18] | Customer experience is crucial for building trust and loyalty.
[0:28:03] | Exceeding customer expectations leads to magic moments and word-of-mouth.
[0:29:16] | The Coffee Club's success came from being a meeting place.
[0:30:29] | Standing out requires understanding customer needs and delivering on them.
0:30:59 | First sale is about perception and standing out from the crowd
0:31:36 | Frustration with people who don't understand the importance of differentiation
0:32:14 | Key takeaways and mission to help others
0:32:26 | Allan Bonsall's work in strategic planning and purpose articulation
0:33:31 | Contact information for Allan Bonsall
0:33:44 | Book recommendation: "17 Rules of Game Changer Thinking"
0:34:20 | Shifting from entrepreneurs to game changers
0:35:01 | Importance of strategic thinking and not relying solely on technology
0:35:35 | Book recommendations and the purpose of the Coffee Commune

Episode Highlights 🌟

The Changing Landscape of Business
The rise of the internet and easy access to information has shifted the power from sellers to customers. 

Differentiation: Understanding Your Competitors and Customers
To stand out in a crowded market, cafe operators must first understand their competitors and their weaknesses. 

Creating a Memorable Brand: The Power of Emotion
Emotion plays a significant role in decision-making, and customers are more likely to choose a brand that evokes positive emotions.

Leveraging Technology: A Tool, Not a Solution
Technology can help streamline processes, gather data, and enhance the customer experience. However, it is the strategic thinking and understanding of the customer that drives success, not the technology itself.

The Importance of Customer Experience
Exceeding customer expectations and creating magic moments is crucial for building a strong brand. Customers want to feel valued, heard, and engaged. By focusing on customer experience, cafe operators can create a loyal customer base that will keep coming back.

Key Takeaways 🔑

1. In a competitive market, differentiation is crucial for success.
2. Understanding the customer's needs and emotions is essential for building a compelling brand. 
3. Technology should be seen as a tool, not a solution, and must be used strategically.
4. Customer experience is the key to building trust and loyalty.
5. Perception, quality, and consistency are important factors in creating a successful brand.

Connect With Us 💌
Share the wisdom from this episode with your network, subscribe to "Bean There, Done That!" and leave us a rating. Your insights and support help us bring more enriching discussions your way.

Have questions or topics you'd like us to cover? Reach out to us at https://www.coffeecommune.com.au/contact/. Enjoy this episode and as always, thanks for listening.

-  Allan’s website: https://www.lookinglass.com.au/ 

- Bean There, Done That! Podcast: https://www.coffeecommune.com.au/the-new-bean-there-done-that-podcast/ 

- Contact The Coffee Commune: https://www.coffeecommune.com.au/contact/ 

🎧 Produced by The Podcast Boss
#StandingOutFromACrowd #CafeOperator #BrandingExperts #SuccessfulBusiness #Differentiate #Competition #CustomerControl #CustomerNeeds #UniqueSellingProposition #CustomerEngagement #EmotionalConnection #CustomerExperience #Perception #CustomerService #Technology #TargetAudience #MemorableBrand #GameChangerThinking #CoffeeCommune #AllanBonsall #PhilipDiBella

In this episode MaryAnn identifies 10 qualities of both people pleasing and pleasing people. 

Descriptors for People Pleasing:

1. Overly accommodating
2. Submissive
3. Fear of conflict
4. Difficulty saying no
5. Excessive apologizing
6. Seeking approval
7. Avoiding personal needs
8. Constant need for validation
9. Self-sacrificing
10. Anxious about disappointing others

Descriptors for Pleasing People:

1. Being considerate
2. Kind and empathetic
3. Generous
4. Cooperative
5. Altruistic
6. Supportive
7. Respectful
8. Attentive to others' needs
9. Positive and uplifting
10. Willingness to help without sacrificing personal boundaries

While the behaviors of each may appear to be the exact same on the outside, the motivation and internal impact of each are vastly different.

Would you like help learning how to identify where people pleasing might be showing up for you and transitioning that into pleasing people?  Come and work with me. Click here to get started. 

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

This FUBCON Session of Real Estate Team OS features Tom Ferry, the #1 ranked real estate coach.

Listen to this episode of Team OS for Tom's insights into:
- The desperate need for differentiation and uniqueness in the real estate industry

- How and why to let customers guide more of our decisions

- What he experienced in 1996 that opened his mind and created excitement about the real estate team model (with a specific example)
- One book every real estate agent and team leader should read

- How to improve agent accountability and why confrontation should feel more like “care-frontation” (and three frameworks to help)

- Why every solo agent thinking about starting a team needs a yin to their yang (and three books to help)
- Tips for a solo agent thinking about joining a team (and one point of clarity you need)

At the end, you’ll also learn why one of his most frivolous purchases isn’t very frivolous at all and how creating value for others allows him to elevate his standard when it comes to money.

Learn more about Tom Ferry:
- https://www.tomferry.com/

Follow Tom Ferry:
- https://www.tiktok.com/@tomferry

- https://www.instagram.com/tomferry/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Ever felt an unexplained gut feeling, a hunch, or a quiet voice nudging you in a particular direction? Well, that's your intuition! Join me, Em, to explore the importance of our intuition. We will dive into its role as our internal GPS, guiding us away from the brink of potentially harmful choices while affirming when something aligns with our true essence. We'll address the challenge of low self-worth that often leads us to disregard this powerful inner voice and how to navigate it.

Packed with insights, our upcoming show empowers you to trust your intuition for better decision-making and leading a more conscious life. We will equip you with the knowledge to discern between beneficial and detrimental intuitive decisions and build confidence in your internal guidance. Don't miss out on this transformational journey, as we also focus on aligning our instincts-driven choices with our values and aspirations. Remember, this isn't a solitary journey - we are all together. So, share this adventure with your loved ones who may need some inspiration, and let's step into our best lives together.

In essence - ALWAYS TRUST YOUR GUT FEELING OVER EVERYTHING ELSE.

With Love,
Emxx

You can follow Emma at:

https://www.instagram.com/emmaritchiewellness/
https://www.facebook.com/emmaritchiewellness/

In today's world, we are constantly bombarded with images and messages that tell us we need more, we need to be better, and we need to keep up with the Joneses. This constant comparison can lead to feelings of inadequacy, sadness, and even depression. In this podcast, Mohit Ahuja explores the happiness paradox: why are we more unhappy than ever before, even though we have more than ever before?

If you're feeling lost, unfulfilled, or just plain unhappy, then this podcast is for you. Mohit Ahuja will help you to understand why you're feeling the way you are, and he'll give you the tools you need to start living a happier, more authentic life.

In Significance is a podcast about finding happiness in a world that's constantly telling us we're not good enough. Hosted by Mohit Ahuja, the show explores the psychology of happiness, offers practical tips on how to live a happier life, and shares stories of people who have found happiness in unexpected places.

If you're looking for a podcast that will help you to find your own path to happiness, then In Significance is for you. Mohit Ahuja is a warm and engaging host, and he brings a wealth of knowledge and experience to the show. In Significance is a must-listen for anyone who wants to live a happier, more fulfilling life.

Please leave a review if you liked the show. It means the world to me.

Join us for another insightful episode of Scratch, hosted by Eric Fulwiler, with special guest Mark Kirkham, the CMO of PepsiCo International Beverages. PepsiCo is an iconic brand, recognized globally for its diverse portfolio and commitment to societal impact. Mark shares his wealth of marketing knowledge on building a brand that goes beyond just products and stands for a purpose that resonates with its consumers. He emphasizes the importance of being relevant, differentiating your brand, and aligning your actions with your brand's broader mission.

Mark also talks about the strategic marketing choices brands need to make to establish themselves as 'iconic', the balance between global scale and local relevance, and how to prioritize in a world filled with marketing opportunities. He underscores the importance of understanding your consumers, learning from failures, and always questioning your brand's relevance to your audience. This episode is packed with invaluable insights into PepsiCo's mission to connect with its consumers on a deeper level. The discussion highlights the significance of purpose-driven branding, customer understanding, and the right cultural fit in the dynamic landscape of marketing consumer goods. Be sure to tune in and learn from one of the best in the business! 

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here]

Chapters:

[03:57] Intro

[05:40] What is the one challenger brand you’re passionate about?

[09:08] How important is authenticity for challenger brands?

[14:25] How does a day look in the life of the CMO of Pepsico?

[17:49] How do you get the insight onto ‘what you need to do’ to be relevant and iconic?

[21:09] How do you use ‘purpose’ in your role as a CMO of so many brands?

[29:30] How do you actually become iconic?

[33:30] Do you have a framework to split investment between splitting things that are actually going to work, and innovating and trying out new things?

[39:20] Driving global scale and local relevance at the same time

[40:50] If you left Pepsi tomorrow, and started your own company, what would you do in the first 30 days to build an iconic brand from scratch?

[43:40] Lightning Round

Watch this episode on Youtube 📺: 

"Scratch" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. 

In every episode Eric interviews the CMO of some of the worlds biggest or fastest-growing brands, exploring their innovative marketing strategies that challenge established incumbents. Immerse yourself in the world of challenger brands and learn valuable marketing lessons from industry experts, as you discover their secrets to success. 

Find Mark on Linkedin.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Say hi at media@wearerival.com, we’d love to hear from you.

Do you find yourself competing on price over and over again? It’s frustrating, I know. Today I’m going to break down why this happens and what you can do to fix it.

1. Discover The Virtue Health Consortium - A New Way To Self-Funding. Arrange a one-on-one call with John Sbrocco https://bit.ly/3fVvipK 

2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk 

3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 

4. Subscribe on Youtube https://bit.ly/2QVutkY 

5. Subscribe and Listen to Heads Up Adviser Podcast https://apple.co/35GRMDk

If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction. - SAM WALTON, WALMART

A few factors can help you differentiate yourself from the competition in the healthcare brokerage business. Discovering and dominating your niche is one of the most effective.

However, it is not as simple as it looks - that's why so few dare to go that way. Brokers should choose a specific direction, give up blind prospecting, and modify their market strategy to accommodate that audience.

Ready to enroll in the process?

JOIN JOHN SBROCCO AND CRAIG LACK for this week's episode of the "Heads Up Adviser Show" - FIND YOUR NICHE. 

✔️ How big are you ready to grow?

✔️ Why you can make more money by narrowing down the niche

✔️ Niche-specific solutions you can offer

In this episode, Jeannette talks about creating a truly customer-centric model for your business. Something that is essential if you want to become the go-to supplier or service provider, grow fast and be able to sustain that growth.

Jeannette shares a model that she has used repeatedly, with great success, over the past 27 years while running businesses across several different sectors. A model that she is still using for the three businesses she currently owns and runs. One that can easily be adapted to enable businesses to better understand their customers and work to meet their needs. Turning them into loyal repeat customers.

KEY TAKEAWAYS

• A lot of businesses fail to fully understand their customers.
• Create products and services that are targeted at the right customer segments at the right time.
• Differentiate between your different types of customers.
• Check in with your customers and review your data regularly. Their needs evolve, so you need to keep up with them.
• Understand the composition of your customer pyramid. Jeannette explains how to do this, in the podcast.
• Intentionally move your customers up the pyramid to turn them into high-value repeat buyers.
• Knowing your customers well plays a big role in your generating higher profit margins.
• Any business of any size can apply this customer-centric model.

BEST MOMENTS

‘Get closer to your customers, understand them, and drive more value for them. ´

‘Spending time with customers on the ground is absolutely invaluable.’

‘Create specific marketing strategies for each customer segment.’

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Business Impact Seminar just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot 

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

CONTACT THE HOST

Jeannette’s linktree 

https://www.jeannettelinfootassociates.com/

YOUTUBE

LinkedIn

Facebook

Instagram

Email - info@jeannettelinfootassociates.com

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today. 

Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies. 

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Building an academy or university for your business
• Dealing with career baggage and using it to be a stronger person
• Focusing on industry training after customer success
• Inspiring others to take action and apply what they’ve learned
• Understanding what goes into the design of instructional videos
• Working with a mentor for greater success

Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Holding productive brainstorming sessions
• Keeping content up to date
• Planning out content creation
• Scaling HubSpot Academy internationally
• Solving problems for your customers
• Teaching the fundamentals of marketing

Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Experimenting with different types of content to see what people want
• Getting to know your audience
• Helping prospects through long-form video content
• Learning where you can make the biggest impact for your client
• Testing content to create improvements 
• Using video to educate and empower your prospects 

Chris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving. 

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Building consensus among team members
• Delivering content for different stages of the buyer’s journey
• Ensuring the right CTAs are placed on the right web pages
• Getting out of your marketing bubble
• Learning how people digest content
• Understanding the buyer’s journey on a deeper level

In this episode of Startup Hustle, Matt DeCoursey and Ashishh Desai, Sales Director of Menufy, talk about how to stand out in a crowded industry.

Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:

https://fullscale.io

Learn more about Menufy:

https://www.menufy.com

See omnystudio.com/listener for privacy information.