Podcast summary and Notes on "directresponsemarketing"

#27: Understanding customers during times of uncertainty

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Link to Business Casual Copywriting: https://businesscasualcopywriting.com/ Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list

Nudge

enApril 06, 2020

copywriting

customerjourney

pricingstrategy

directresponsemarketing

consumerbehavior

Stop Branding | Ep 8

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.

(2:52) - Always offer with a deadline; provide clear instructions.

(3:43) - Avoid spending on branding; focus on measurable strategies.

(5:21) - Effective follow-up is crucial; measure results for profitability.

(7:32) - People need to understand the problem you solve.

(8:06) - Strong copy hooks, solves problems, and drives emotions.

Follow Alex Hormozi’s Socials:

The Game w/ Alex Hormozi

enJuly 14, 2017

deadlines

directresponsemarketing