discounting

By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction. 

In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences, discussing the strategic benefits for brands and the significant reactions they've received. From success stories and innovative approaches to the economic impact and networking strategies, this episode focuses on the transformative power of modern giveaways.

Listen and learn in this episode!

Key takeaways from this episode:

• Networking, timing, and understanding what works are key components in getting brands to participate in giveaways.
• Giveaways can create emotional connections and activate affiliates, leading to strategic marketing and business growth.
• Leveraging partnerships with other brands for shared giveaways can lead to mutually beneficial opportunities.
• Giveaway promotions should align with the target audience's interests to achieve the desired impact.

Today’s Guest: 

Eric Autry is a passionate fintech and lending enthusiast who has a deep love for ecommerce and numbers. With experience in funding over 200 ecommerce companies at Wayflyer, he gained a strong understanding of profitability and finance in the industry. 

Craig Martens began his career working with Richard, where they implemented traditional methods to grow their ecommerce channel. They saw relative success with affiliates, CRO, and landing pages. However, their business underwent a significant shift when they ventured into large Giveaway marketing. Despite the hurdles, Craig and his team adapted to the new approach and successfully navigated the legal and logistical aspects of running giveaways, ultimately transforming their business.

Connect and learn more about Craig, Eric and Shared Sweeps:

Website: https://sharedsweeps.com/ 

LinkedIn: 

Craig Martens: https://www.linkedin.com/in/craigmartens/ 

Eric Autry: https://www.linkedin.com/in/eric-autry-72b346168/ 

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Doug May is the Chief of Staff to the CRO at Datadog. He has extensive experience in sales leadership and has a deep understanding of driving business value for customers.

In this episode of the Revenue Builders Podcast hosted by John McMahon and John Kaplan, Doug emphasizes the importance of quantifying value in the sales process. By aligning solutions with customer goals and strategies, sellers can show real business impact. Discovery is crucial for understanding customer challenges, and building trust is essential for successful sales engagements. Presenting the results of a business value assessment in a simple and compelling way is key to gaining customer buy-in.

Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.

HERE ARE SOME KEY SECTIONS TO CHECK OUT

[00:10:16] Distinguishing oneself as a salesperson through business value.
[00:11:57] Importance of how you sell and what you sell.
[00:18:07] Earning the right to discuss personal pressure.
[00:20:21] Using the value pyramid framework to align solutions.
[00:28:30] Collecting metrics and understanding the problem worth solving.
[00:31:36] Building trust through understanding and consultative approach.
[00:34:51] Story about differentiating through understanding customer challenges and providing a business case.
[00:38:59] Creating a customer version of the sales process to set expectations.
[00:45:24] Importance of message framework and story arc in sales.
[00:53:15] Lifecycle of a BVA and its ongoing measurement of value.

ADDITIONAL RESOURCES

Learn more about Doug May and about their company:

https://www.linkedin.com/in/dougmay/
https://www.linkedin.com/company/datadog/

Download our Sales Transformation Guide for Leaders:

https://forc.mx/3sdtEZJ

HIGHLIGHT QUOTES

[00:55:00] "What metrics are we going to help them measure? And when you can integrate this pre-sale value experience into the post-sale value experience. Value is the red thread from the very beginning, from my first call to the customer through the closing of a deal, onboarding, and customer expansion. It's something that's just there all the time."
[00:56:18] "In the best scenarios, the champion will get on the phone, invite us to the call with procurement, and explain a couple of critical points."
[01:00:20] "I've made a slide that highlights that incident, it's the punch in the gut. Now you're the procurement person, you see the people you've met, the incident, the quotes, this real-world incident. You almost become scared, not wanting to be the one that said no to this vendor."

💾 Grab our 30 Day Free Trial and Check out our favorite project management and daily digital planner - Sunsuma! Sign up for a 30 Day Free Trial and make work-life balance a reality so you can feel calm and stay focused.
See More.... ↓ ↓ ↓ ↓

Hey Burnt Out Freelancers, it’s time to talk pricing strategies!

In this episode, we get real about the confusion around hourly rates vs monthly retainers vs service packages.

As newbie freelancers, they had no clue how to determine their rates. Tracking hours and constantly billing hourly clients was a pain. There had to be a better way...

Turns out, transitioning to defined service packages and retainers is the secret to predictable income and scaling your rates.

TL;DR:
☕ Why hourly billing is great for starting out but has major downsides long-term
☕ How packages create reliable monthly revenue streams from bundled services
☕ When retainers make the most sense for less routine project work
☕ Strategies for calculating your rates based on expenses, profit goals, and experience
☕ Tips for gradually increasing rates by bracketing new clients at higher prices
☕ The importance of knowing your worth and resisting discounting just to win clients

If you’re struggling to determine the best pricing model for your freelance business, this episode is a must-listen! Follow along for laugh-out-loud real talk on finding an approach that maximizes your income and sanity.

You’ve got this! Now push play + let’s talk money 💰

💾 Check out our favorite Project Management and daily digital planner - Sunsuma! Sign up for a 30 Day Free Trial and make work-life balance a reality so you can feel calm and stay focused.

Just ask one of our VA besties who we turned onto it:
"Sunsama has been a LIFESAVER for tracking billable hours and reducing my ADHD executive function struggles. I'm overjoyed with it!"

Our Service Guides:
Molly’s Services
LaTara’s Services

📬 Let’s be penpals - send us your questions, feedback + all your deepest darkest secrets here - imtired@theburntoutfreelancer.com

If you are loving this episode, share it on your Instagram stories and tag us (links below) 📲

Follow us:
LaTara’s IG
Molly’s IG

Platforms We Love!
Molly likes Freshbooks
LaTara likes Honeybooks 

https://www.buymeacoffee.com/burntoutfreelancer

On this episode of The Go Be Epic Podcast, host Angela Gentile talks with Aleisha Agard, owner and CBO of Build the Balance. Aleisha shares her personal journey of struggling with burnout and toxic behaviors, emphasizing the importance of creating balance in life as an act of self-care and a way to reclaim autonomy. Aleisha offers practical solutions and emotional support to help clients prioritize themselves and reminds them that they are human beings, not human doings. The episode covers the importance of prioritizing well-being, defining priorities, and using the "Set It Down" method to find moments to put things on pause and other suggestions to create more self-care and avoid burnout. 

Aleisha Agard is the Owner and CBO (Chief Balance Officer) of the Boston-based company Build The Balance. She is a passionate professional dedicated to helping busy individuals define, create, and maintain their version of balance in their lives. With a diverse background spanning nearly 20 years in marketing, advertising, graphic and web design, and business consulting, Aleisha has worked with numerous national and local Boston-based brands

www.buildthebalance.com

https://www.instagram.com/buildthebalance/

Want to dive into today's topic and get more support? 

Book your session:

https://www.sweatremix.com/break-through-session

or Text BREAKTHROUGH to 855-534-2890 to get all the info you need to schedule a one-on-one session with Angela. 

Join THE MOVEMENT, a free text community. Text “SWEATREMIX” one word to 855-534-2890 and get a weekly dose of inspo and support to claim a life you love! 

Website: https://www.sweatremix.com/

Instagram: https://www.instagram.com/sweatremix/

Facebook:

 https://www.facebook.com/SweatRemix

Sponsors: 

Spiritual Readings and Psychic Guides:

www.trykeen.com/empoweredmillennials
 

Or use code: EMPOWEREDMILLENNIALS

Book your breakthrough session HERE:

https://www.theangelagentile.com/break-through-session

Follow on socials:

https://www.instagram.com/theempoweredmillennials/

https://tiktok.com/@theangelagentile

Angela's Instagram: 

https://www.instagram.com/theangelagentile/

Tracey Northcott is a serial entrepreneur and multi-preneur based in Japan, and has 10 years’ experience as a short term rental host - as you might imagine, Tracey has superpowers to share when it comes to attracting guests and getting bookings! 

Here Tracey shares the fascinating story of how she got started, the dramatic highs and lows of hosting Tokyo Family Stays, which she grew to a seven-figure business.

Through her business, Tracey Northcott Consulting, she inspires and coaches current and aspiring hosts helping them discover the true potential of their STR business. Her secret weapon is “The Wholehearted Host” method for maximising profits and getting booked in a competitive market without discounting. Tracey also shares her valuable knowledge of hosting and scaling your business through her blog.

Tracey is an international bestselling co-author of “Hospitable Hosts,” a collaboration of 40 professional hosts from around the globe, a collection of industry megastars like no other!!  All share essential tips, education and what it means to be a hospitable host in this amazing book, which is available to buy now:

https://amzn.to/3Mlfr1U - in Kindle edition, paperback or hardback.

You can get in touch with Tracey here:
www.linktr.ee/traceynorthcottconsulting

For show notes and resources in my podcast, go to my website www.servicedaccommodationsecrets.com and Facebook page: http://bit.ly/SASecretsPage

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this episode, we:
- Drill into the 10 reasons we don’t believe in discounting our services
- Reinforce why we don’t want to be the cheapest options
- Provide five alternatives to discounting that create additional value for your customers (without leaving money on the table)
- Answer Jenna's question about pricing hourly vs per project for a new business she’s launching in 2022

Video: Why Charging By The Hour Doesn't Make Sense

The Amanda Wagner Podcast is the place for ambitious leaders and entrepreneurs who are done shopping for shortcuts, no longer waiting for an invitation to do what they want, and are ready to claim their spotlight. On this podcast, we talk about the challenges and triumphs of ambition and bravery, living thoughtfully and strategically in a noisy world, and share our experiences as entrepreneurs with big ambition.

Follow Amanda Wagner on Instagram

Sign up for the Amanda Wagner newsletter

Visit the Amanda Wagner website
Visit Liz Pittman's website

We are in our current series which is all about the mistakes we as business owners make when we're setting our prices.

In this series we will look at 8 specific mistakes we tend to do surrounding the topic of setting prices for our products and services in our businesses.

I have chosen these mistakes because these are the ones I have witnessed the most from my work as a business consultant and a business turn-around agent and having helped hundreds of companies.

It is so easy to discount, to undercut your competition to get the business. Although it's an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it. This one's all about how to avoid discounting.

[Tweet "'How and why to avoid discounting in your business"]

In this fireside chat with Tas we cover:

• Tas's 3 effective strategies on how to avoid discounting
• Why building relationships is crucial in business
• The power of getting off the tools and focussing on what's going to generate the big bucks
• Some serious business courage

PLUS I head back to last week's interview with Orange Sky Laundry and my night out onsite with them. I capture a bit of a chat I had with Matt, one of Orange Sky's brilliant volunteers and Herb one of Orange Sky's homeless friends.

Herb is one seriously beautiful human being. The first thing he did was give me two tickets to the footy as he had 4 bags with all his possessions in them that he wouldn't be allowed to bring into the ground. Here are 4 powerful lessons Herb taught me during our chat:

1. There’s always someone worse off than you.
2. Be grateful for what you have.
3. And you don’t need much to be happy.

Plenty of marketing gold in today's episode. Enjoy!

EPISODE TIMELINE

01:30  Welcome & overview
02:47  Today’s guest introduction - Tas Moulis of QPaint
03:44  Interview with Tas Moulis - Part 1
38:13  My top 3 attention grabbers from my chat with Tas Moulis
40:33 Insights in to WebCentral & Designcrowd
42:45  Interviews with Matt & Herb from my night on the road with Orange Sky Laundry
59:20  Wrap-up and insights in to next week’s guest

EPISODE SPONSORS 

WebCentral
Get your online marketing sorted with these exclusive listener offers.

Designcrowd.com - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED

Tas's official website
Episode 305 with Kelly Baker-Jamieson from Edible Blooms about online retail marketing
Episode 205 with Josh Nicholls from Platinum Electrical on creating raving fans
Buy Timbo’s new marketing book The Boomerang Effect

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

1. Acknowledge that discounting really is a race to the bottom. In particular, avoid discounting with new clients - this sets a precedent that will be hard to break. Instead, work hard at ensuring they see massive value in you and what you offer. I talk about this extensively in The Boomerang Effect.
   
   
2. Actively look for a problem and fix it. This idea is so beautifully counter-intuitive, but it works. Look at this idea as if you were a customer. How cool would it be for a business you’re dealing with to bring a problem to your attention, and then tell you it’s been fixed. Such a great way to build trust.
   
   
3. I found Tas’s tough decisions inspiring:
   He refuses to discount, when a simple 10% off could secure the job.
   He chose to stop painting (something he was very good at), and focus on the high-value activities like quoting, which quadrupled his business.
   He sacked clients that made him and his staff miserable; and identified 4 types of clients he did want to work with. Go back to episode 183 with Dentist Paddy Lund who also did this with great success. He is gutsy enough to ask (and answer) the question “Where are we really at?”

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

See omnystudio.com/listener for privacy information.