price setting

We are in our current series which is all about the mistakes we as business owners make when we're setting our prices.

In this series we will look at 8 specific mistakes we tend to do surrounding the topic of setting prices for our products and services in our businesses.

I have chosen these mistakes because these are the ones I have witnessed the most from my work as a business consultant and a business turn-around agent and having helped hundreds of companies.

How does purpose and impact affect pricing?

Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that.

What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing Lady.

Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth.  It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview.

Reach out to Melissa at www.brandbuch.com

***
Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.