donna serdula

Join us as we delve into the world of professional networking, where we'll explore practical tips and strategies for nurturing a robust LinkedIn business network. Our guest, Donna Serdula, will guide us through leveraging LinkedIn to establish meaningful connections to propel your career or business forward, so tune in!

Key Takeaways To Listen For

• The true potential of LinkedIn beyond a job-seeking platform
• A 4-point methodology to utilize LinkedIn more effectively
• Useful tips for crafting a compelling LinkedIn “About” section
• Impact of authenticity and consistency on LinkedIn engagements
• Effective LinkedIn posting: Best practices to optimize your content

Resources Mentioned In This Episode

• LinkedIn
• Facebook
• X
• TikTok
• Headshot Crew
• ChatGPT
• Taplio

About Donna Serdula
Donna spent the first 10 years of her sales, operations, and training career. She joined LinkedIn’s social network in 2005, where she promptly copied and pasted her resume and wondered what all the fuss was about. A job change in 2006 led her back to LinkedIn as Donna sought tools to help her build a sales territory. She had her LinkedIn epiphany during this time and forged her LinkedIn 4-point methodology. By integrating LinkedIn into her sales process, she found tremendous success.

In 2009, she left her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission is to help people realize their Internet identity and shape one that makes an impact and leads to opportunity. From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your internet identity. 

Connect with Donna Serdula

• Website: Donna Serdula
• LinkedIn: Donna Serdula

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In this third instalment in the mini-series 'Not Just An International Author', Lee talks to author, speaker and LinkedIn expert, who joins Lee to talk about her array of skills, her business journey so far, and why it might well be time to rethink that LinkedIn profile of yours...

KEY TAKEAWAYS

• LinkedIn profiles are often simply structured as online resumes, when in fact they should be crafted so as to give a far better picture of who you really are.
• People are attracted to a story. By creating your own narrative, you essentially welcome people into that story.
• A LinkedIn profile needs to aligned to your goal. We need to ask ourselves what the true purpose of our presence there, really is.
• A reworked LinkedIn profile may sometimes receive less hits, but that's not necessarily a bad thing. It may mean that you're getting more qualified hits - that you have refined it to suit your actual target audience.

BEST MOMENTS

'The LinkedIn profile is more than just your online resume'

'You can control what people think through the story you tell'

'When you tell your story and let people how you shine and why you shine, good things happen to you'

'Sometimes it's not even on LinkedIn that you'll feel the success'

VALUABLE RESOURCES

Business Problems Solved Podcast      

Donna Serdula - https://donnaserdula.com

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

Lee@leehoughton.com

https://www.linkedin.com/in/lhoughton/