everlasting vegetables

If we offer and promote Everlasting Vegetables as a new holistic vegetable assortment, then the question arises as to why we need it, for what purpose and for whom exactly we produce or sell it. In short: Is there a market for it? Or can we create the market? And do we want to create the market at all? After all, one could argue that it does not make much business sense to cannibalise a market where you can sell plants every year with a group of plants where you only sell new plants every 5 years.

Eternal vegetables? Can vegetables be eternal? Of course, there is a bit of a wink in this term: nothing is eternal, and certainly not anything living... But the term - a Lubera brand, by the way - positions itself perfectly against what we traditionally perceive as vegetables: Vegetables are the quick garden culture, they come to leave right away. Planted, and already harvested again. What is so fast in cultivation (more and faster gives more) causes problems in logistics (of one's own household, from the customer's point of view). Buying seedlings again now? And where I always drive by, the desired species/variety is just sold out again. Everlasting vegetables bring calm to this hurry and bustle. How? You can find out in this podcast.