MB 041: The Business of Fairs and Festivals with Kevin Heller
When you are talking about getting to know someone new you often hear it's what's on the inside that counts. If you want to take your magic into the festival and fairs market then it's what's on the outside that counts and by that we are talking about the weather.
Kevin Heller weather proofed his act and put his mind into all seasons thinking to create a business that capitalises on the fair and festival market for spring and summer and works equally as well when the weather turns him indoors.
In this episode:
Just what is the fair and festival market
What type of act works for the fair festival market
Flash is Cash ... a truism for this market
The value of creating an outdoor act
What a fair/festival audience looks like
The types of stages you can expect to perform on
How to turn your $300 kids show into a $1000 festival show
How to take your and 'tailor make' show for this market
Who books the acts for fairs and festivals?
What is the importance of building long standing relationships in this industry?
How many festival/fairs are there in your area? You might be surprised.
What are Fair Festival Associations and Fair Manager Associations?
How to stand out at your trade show booth while pitching to Festival Bookers
How improve your VALUE in the eyes of festival bookers.
What extra services you can offer to make yourself more attractive to festival bookers
Understanding hoe fair managers think
How to move away from 'pitching' merchandise to 'performing' merchandise
The psychology of pitching merchandise
Recognizing outdoor opportunities
Outdoor Audience Management
Mega-merchandising – “The Pitch” Selling the Experience!
Adjusting and modifying your props and clothing to endure the unpredictable
Preparing for “natures great heckler” – the weather!
The Marketing - how do you get into this market
