first-party data

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity.

We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences.

We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:06:11 - Navigating the Changing Tech Industry 

00:18:11 - Direct Versus Programmatic 

00:25:29 - Gaming's Impact and Engagement Expands

00:28:35 - Protecting Brand Integrity in Gaming 

00:35:00 - Learning and Growth in Leadership 

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Jayson Dubin

• Jayson Dubin | LinkedIn 

• http://www.playwire.com

• Playwire (@playwireofficial) • Instagram photos and videos  

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model.

Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm.

Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:00:37 - Exploring Audio Streaming and Programmatic Advertising

00:06:14 - Explaining Job to a Five-Year-Old

00:10:08 - Opportunities in the Audio Space

00:17:31 - Key Takeaways

00:23:13 - Predictions for Post-2024 Audience Targeting

00:27:04 - Predictive Audiences and Contextual Targeting

00:32:34 - Work-Life Balance and Family Planning

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Anne Frisbie

• Anne Frisbie - AdsWizz | LinkedIn 

• AdsWizz 

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. 

In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. 

Key Takeaways

• Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies.
• Education is necessary for defining personas, their problems, and the solutions to help them.
• Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?

Quote(s): 

“How do you understand that and know that if you don't truly know who your customers are? You have data coming in from offline sources…but how do you know if that data is not all unified and stitched together? Unless that's done, it's really hard to understand how to build really effective marketing programs.”

Episode Timestamps: 

*(04:07) - The Trust Tree: Why Amperity pushes for the unification of first-party customer data

*(22:35) - The Playbook: Megan’s uncuttable budget items

*(37:42) - Quick Hits: Understand your customer journey and what’s needed throughout the funnel

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Megan on LinkedIn
• Learn more about Amperity
• Learn more about Caspian Studios

In this episode of the Data Guru podcast recorded exactly to the day of GDPR’s five-year anniversary, data expert Rich Mitchell dives into how scale and privacy drive global data offerings and what it means for marketers. Can geo level data drive the right results? Can smaller data sets fuel effective custom models? Discover how to make first-party data work harder in a brand’s overall marketing strategy.

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We're excited to share our first rebranded podcast episode with you! 🎙️

In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.

👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. 

She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!

👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.

Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. 

Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 

🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!

And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳

Chapters:

00:00 Intro
03:10 The Cookiepocalypse
05:29 What SaaS businesses must know about first-party data
07:39 DMP (data management platform) vs. CDP (customer data platform)
10:50 How a CDP can work alongside a data warehouse
14:39 Benefits of a CDP
19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation
29:47 Tealium use cases of first-party data & CDP with clients
36:01 How to get value from a CDP and first-party data
44:48 Episode wrap-up

Bhavna Godhania joins the Data Guru podcast for a chin wag around one of marketing’s hottest topics: the data clean room.  From the three key drivers of data clean rooms – privacy regulation, consumer expectations and cookie deprecation – to working though Walled Garden complexity and enabling unique analysis, the team leaves no stone unturned. Listen in to understand why every modern marketer needs to understand the “crawl, walk, run” approach to this safe and secure data environment.

Acxiom Profile: https://www.acxiom.com/people/bhavna-godhania/
LinkedIn Profile: https://www.linkedin.com/in/bhavnagodhania/

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Missed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.

Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play. Or for shorter-term purchases, they can be taking a first step in a potential lifetime of brand loyalty.

Bio:
Leah Quinn is the Product Manager for Acxiom’s InfoBase List Products. She drives product strategy and direction for the premier customer acquisition product line available to marketers. Leah has been in the data management industry for more than 15 years, previously serving with e-Infodata that later became the Acxiom Risk division. Leah grew and managed client support for Acxiom Risk before moving into product management for List SaaS platforms, building list fulfillment platforms that gave marketers access to InfoBase data and enabled distribution of prospects to the digital ecosystem. Leah graduated with a Bachelor of Science in Marketing from Miami University in Oxford, Ohio. She lives in Round Rock, TX, with her husband and four crazy kids.

https://www.linkedin.com/in/leahquinnshapeabetteryou/

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