144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. 

We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. 

Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:00:24 - International Collaboration in Programmatic Advertising

00:07:41 - Discussion on Cookie Deprecation

00:10:33 - First-Party Cookies and Advertising Strategy Importance

00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels)

00:16:46 - Importance of Transparency in Marketing

00:25:11 - Expressing Gratitude and Farewell

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Manal Saho

• https://www.linkedin.com/in/manal-saho-aab848142/  

• https://preciso.net

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity.

We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences.

We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:06:11 - Navigating the Changing Tech Industry 

00:18:11 - Direct Versus Programmatic 

00:25:29 - Gaming's Impact and Engagement Expands

00:28:35 - Protecting Brand Integrity in Gaming 

00:35:00 - Learning and Growth in Leadership 

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Jayson Dubin

• Jayson Dubin | LinkedIn 

• http://www.playwire.com

• Playwire (@playwireofficial) • Instagram photos and videos  

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema.

¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/

Conoce más sobre Helene Parker: https://www.heleneparker.com/

Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/

Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model.

Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm.

Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:00:37 - Exploring Audio Streaming and Programmatic Advertising

00:06:14 - Explaining Job to a Five-Year-Old

00:10:08 - Opportunities in the Audio Space

00:17:31 - Key Takeaways

00:23:13 - Predictions for Post-2024 Audience Targeting

00:27:04 - Predictive Audiences and Contextual Targeting

00:32:34 - Work-Life Balance and Family Planning

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Anne Frisbie

• Anne Frisbie - AdsWizz | LinkedIn 

• AdsWizz 

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Episode 142

Title: Breaking Down the Advertising Supply Chain with Industry Insights

In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. 

Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. 

Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech 

00:00:11 - Emerging Tech and Internal Growth Programs

00:02:45 -  Journey Into and Through Ad Tech

00:12:35 - Automated Optimization and Machine Decision-Making

00:19:21 - Training Program Challenges and Group Placement

00:23:49 - Reasons for Leaving and Career Growth

00:25:47 - Communication and Curiosity in Career Development

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Kurt Donnell

• Kurt Donnell - Freestar | LinkedIn  | Freestar  

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC  

• Programmatic Media Experts | LinkedIn  

• Learn Programmatic 

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter 

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Interested in more training? 
We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN.
Check out more details:

https://www.linkedin.com/events/programmaticoptimization-buildi7162475908832899073/theater/ 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️https://forms.gle/7cdkYeszZiCJfDF67 ) 

2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. 

Additional Resource: 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Access the Reach and Frequency™️ course for 30 days for a one time fee of $475 USD! Email us info@heleneparker.com 

Interested in training or hiring programmatic ninjas? Book a Free Call

Timestamp:

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guests Information:

• Grouchy Greg Watkins 

•  LinkedIn | Allhiphop.com

•  Jaime Schultheis

• LinkedIn

• Mebrulin Francisco

• LinkedIn 

• Emily Scadden

• LinkedIn

• Tom Triscari

• LinkedIn | Website 

• Renee Appelle

• LinkedIn |

• Dèvon Christopher Johnson 

• LinkedIn | BOMESI | Support BOMESI HERE 

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | The Reach and Frequency™️ Course

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• LinkedIN 

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics:

1. What does it take to build a programmatic strategy under COPPA guidelines 

2.  Explaining COPPA laws and best practices

3. Brand safety targeting and challenges 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:15 - Jobs in Adtech 

00:01:01 - Meet Saray Moray 

00:03:15 - Programmatic training is intense 

00:05:05 - Building a Programmatic team from scratch

00:07:10 - Challenges in LATAM - Limitation in some platform access 

00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops

00:13:38 - YouTube’s Negative Impact on Youth Targeting 

00:15:20 - Explaining COPPA and Best Practices

00:19:30 - Best Practices under COPPA’s laws 

00:21:05 -  Challenges with inclusive and exclusive list

00:23:55 - 3 things to remember to be coppa compliant in your targeting 

00:27:01 - the importance of having a specialised team player   

00:30:05 - Cute interruptions from my co-worker :) 

00:31:35 - Saray’s Word of Wisdom 

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Saray Mora

• Email | LinkedIn | Website 

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | The Reach and Frequency™️ Course

• Programmatic Digest

•  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• LinkedIN 

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. 

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers.

Here’s the tweet version of our conversation:

• The Future is Diverse 
• Black owned media is quality media 
• BOMESI's mission to elevate and educate 
• Donate finanically and volunteer your expertise
• DéVon's wisdom 

Additional resources mentioned in the interview:

Support and Donate Here:

https://donorbox.org/support-bomesi-on-givingtuesday

Support Black-owned media platforms!

BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision.

Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape. 

About Us: 💡

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:15 - Shoutout to Beeler.Tech for putting the Navigator 

00:01:45 - Meet DéVon Christopher Johnson 

00:02:00 - BLEU LIFE and Its Mission

00:02:15 - Why Was Bombshell By Bleu Created and Its Mission

00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI

00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise

00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men

00:08:45 -  The History of Black Bodies Has Always Been Exploited As A Marketing Tool 

00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency

00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 

00:19:30 - BOMESI Is Solution Driven

00:22:05 - Check out the BOMESI  Accelerator  Powered by GM

00:24:05 -  The Difference Between Programmatic Selling vs. Buying 

00:27:55 - How Do Buyers Know Minority Owned Media 

00:30:01 - “We Don’t Have A Diversity / DEI Budget”  

00:33:35 - Giving Tuesday Effort - Support HERE 

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• DéVon Christopher Johnson 

• Email | LinkedIn | Instagram

• Bleu Life Magazine 

• Website | Instagram | Subscribe 

• Bombshell By Bleu

•  Website | Instagram |  Newsletter 

• BOMESI

• LinkedIN | Website | Instagram | BOMESI  Accelerator  Powered by GM

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

  • Website | LinkedIn | The Reach and Frequency™️ Course

• Programmatic Digest

  •  Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host of Programmatic Digest In Espanol 

  • LinkedIN 

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Support BOMESI and Donate Here:

https://donorbox.org/support-bomesi-on-givingtuesday