game marketing

Explore "game marketing" with insightful episodes like "Ep 280 - Getting Creative with Your Strategy with Joe Henson", "Ep 278 - Using Data to Create Impactful Influencer Campaigns with Xavier Constantin", "Ep 277 - Getting Audiences Excited Using Fanfiction with Joanna Keler", "Ep. 276 - The Opportunities and Challenges of Blockchain Games with Luke Willis" and "Ep 275 - Why You Should Consider Other Games as Competition" from podcasts like ""Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games." and "Indie Game Movement - The podcast about the business and marketing of indie games."" and more!

Episodes (66)

Ep 280 - Getting Creative with Your Strategy with Joe Henson

We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be tempting. However, doing this can potentially limit how you stand out, making it even more of a challenge to market your game. Thankfully, Joe Henson of Indie Game Joe joins us today to share how his journey and processes help him look at things differently so he can think outside of any shape and come up with creative strategies that stand out.

Indie Game Movement - The podcast about the business and marketing of indie games.

enAugust 23, 2022

Ep 278 - Using Data to Create Impactful Influencer Campaigns with Xavier Constantin

We all know the importance influencers play in creating awareness for games, but despite this many people don’t always know exactly what information can be helpful to better tailor their campaigns or even help with other marketing efforts. That’s why we’re talking with Xavier Constantin of Streamforge to discuss the importance data play in influencer campaigns and how that information can be applied to have a greater impact on your results.

Indie Game Movement - The podcast about the business and marketing of indie games.

enJuly 26, 2022

Ep 277 - Getting Audiences Excited Using Fanfiction with Joanna Keler

There are lots of ways developers and studios can get their audiences excited for the game their developing, however, there are few methods that can really get the player completely engaged and ingrained with the game well before they play. That's why our guest today, Joanna Keler of Klabater is going to share her experience with fan fiction and how the impact it creates for audiences is beneficial for the developers and players.

Indie Game Movement - The podcast about the business and marketing of indie games.

enJuly 12, 2022

Ep. 276 - The Opportunities and Challenges of Blockchain Games with Luke Willis

The idea of providing players with a more immersive in-game experience and beyond is always enticing for players and studios. One way that this can be accomplished is with blockchain games. Today, Luke Willis, a blockchain game consultant calls out the bad reputation blockchain games have and shares his take on how a shift in thinking can provide new ethical opportunities for players and studios. However, these new gains aren’t without their challenges.

Indie Game Movement - The podcast about the business and marketing of indie games.

enJune 28, 2022

Ep 275 - Why You Should Consider Other Games as Competition

While a lot of us in the dev and gaming community might not like the idea of being competitive with each other. The reality of it is, that we’re still in a competitive market. Knowing this, I thought it would be worth sharing some of my thoughts as to why having a mindset of being competitive can help you think in different ways to stand out more, while still improving yourself and being creative in finding ways to improve results for you and others.

Indie Game Movement - The podcast about the business and marketing of indie games.

enJune 14, 2022

Ep 274 - How to Create Steam Events with Janek Krasoczko

Discoverability is a huge factor when trying to get players to know more about your game and most of us know Steam events can be a big factor in this. However, the number of events you’re generally able to attend can be limiting thus reducing your exposure. Thankfully, we have Janek of Frogsong Studios to explain how you can create your own opportunities and set up your own Steam-themed events to help maximize your discoverability on Steam.

Indie Game Movement - The podcast about the business and marketing of indie games.

enMay 31, 2022

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game marketing

Episodes (66)

Ep 280 - Getting Creative with Your Strategy with Joe Henson

Ep 278 - Using Data to Create Impactful Influencer Campaigns with Xavier Constantin

Ep 277 - Getting Audiences Excited Using Fanfiction with Joanna Keler

Ep. 276 - The Opportunities and Challenges of Blockchain Games with Luke Willis

Ep 275 - Why You Should Consider Other Games as Competition

Ep 274 - How to Create Steam Events with Janek Krasoczko