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    Explore "game marketing" with insightful episodes like "Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.", "Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards", "Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert", "Ep 297 - How to Provide and Receive Information Using Proper Context" and "Ep 296 - A Three-Pronged Approach to Building an Indie Studio with Astral ClockTower Studios" from podcasts like ""Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games." and "Indie Game Movement - The podcast about the business and marketing of indie games."" and more!

    Episodes (66)

    Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.

    Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.
    Your systems and processes as a developer or studio can dictate everything about your project. From how you source your funding to implementing your game’s vision and communicating that to players through marketing, it’s all done by having systems in place.   The challenge with this is we may not always be aware of how each of these areas can be more defined in terms of how it relates to time, resources, quality and even communication.   Today our guest shares his insights on how clearly defined processes across your entire business can attribute to having a solid product, a great team and a sustainable studio.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 25, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards

    Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards
    Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a great game, but making the right game for a particular audience and delivering more value than what’s currently available. But even with this shift in mindset, studios and developers can still struggle with how to communicate their game’s experience to prospective players. Thankfully, our guest shares UX design concepts and frameworks that can be translated into marketing efforts that clearly communicate a game’s vision and experience to prospective players, making this a cohesive and holistic approach that fully caters to the player’s journey and aligns marketing with UX.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 18, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert

    Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert
    Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having few games to compare yours to, what you thought was an opportunity could quickly look like a big risk. Thankfully our guest today shares how a little market research and an understanding of your audience allows you to be more authentic with players while tackling other challenges around awareness efforts on platforms like Reddit and beyond.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 11, 2023
    game dev
    indie game
    game industry
    game marketing
    game community

    Ep 297 - How to Provide and Receive Information Using Proper Context

    Ep 297 - How to Provide and Receive Information Using Proper Context
    Information can be a valuable and powerful tool for anyone. Whether you’re providing or receiving information, it can make all the difference in helping others reach their goals and your own.  However, the context and intent of how information is created and received can impact our decisions, and direction and influence others. That’s why we’ll be discussing the importance of how to navigate and use information with proper context so we’re being mindful and efficient in how we apply it to ourselves and everything else we do.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 04, 2023
    game development
    game dev
    indie game
    game industry
    indie game development

    Ep 296 - A Three-Pronged Approach to Building an Indie Studio with Astral ClockTower Studios

    Ep 296 - A Three-Pronged Approach to Building an Indie Studio with Astral ClockTower Studios
    The path to success as a game studio is full of obstacles and opportunities. Reflection and outlook are a common theme here on the show, as well as the theme of fostering a healthy culture and mindset. And that of course, starts with having a strong foundation and doing things a little differently. Today we’re meeting with the co-founders of Astral Clocktower Studios to explore how they took a three-pronged approach to build their studio by leveraging their different perspectives and skillsets to create a foundation that promotes growth and opportunity.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMarch 28, 2023
    game development
    game dev
    game studio
    indie game
    game industry

    Ep 295 - Battling the Odds and Scaling Your Studio by Becoming a Leader

    Ep 295 - Battling the Odds and Scaling Your Studio by Becoming a Leader
    Whenever we consider how to beat the odds and stand out with our games, lots of times we tend to only focus on the product itself. This manifests itself in various ways but it often boils down to focusing on a lot of different things that don’t always lead to solving big problems you or your studio face.  So in this special masterclass-thought experiment episode, we’re going to discuss and contemplate how you can be more focused, understand what being mindful of your time really means for you and your studio and how to leverage that information to scale and become a leader.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMarch 21, 2023
    game development
    game dev
    game studio
    indie game
    game industry

    Ep 294 - Building Traction for Your Studio by Leveraging Your Past with Marnix Licht

    Ep 294 - Building Traction for Your Studio by Leveraging Your Past with Marnix Licht
    There are a number of reasons to start an independent game studio, but the practical side of the process can be quite daunting especially when you don’t have any kind of a track record.  Today we’ll be discussing some aspects of starting a new studio and how you can leverage past experiences to build traction with your game while receiving support from partnerships.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMarch 14, 2023
    game development
    game dev
    indie game
    game industry
    indie game development

    Ep 293 - Myths about Joining the Game Industry and How to Improve It with Cassie Hoglund

    Ep 293 - Myths about Joining the Game Industry and How to Improve It with Cassie Hoglund
    Working in the games industry has become more and more coveted as the medium has evolved over recent decades. With this boom of up-and-coming devs, more and more misinformation pervades the conversation. Today we’ll be debunking some myths about what it means to join the game industry while sharing ideas on how we can improve it…and even yourself.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMarch 07, 2023
    game development
    game dev
    indie game
    game industry
    indie game development

    Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau

    Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau
    The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when.  However, our guest today discusses ways to approach this and how to implement events and other beats into your marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enFebruary 28, 2023
    game development
    game dev
    game industry
    indie game development
    indie dev

    Ep 291 - How Community is the Heart of Your Business with Heart Machine.

    Ep 291 - How Community is the Heart of Your Business with Heart Machine.
    There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase.  Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enFebruary 21, 2023
    indie games
    game development
    game dev
    game industry
    indie game development

    Ep 289 - Holiday Episode 2022 - PART 2

    Ep 289 - Holiday Episode 2022 - PART 2
    This is Part 2 of our end-of-the-year holiday special episode filled with fun and cheer AND an important message about the podcast. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 27, 2022
    business
    marketing
    game development
    game dev
    indie game

    Ep 289 - Holiday Episode 2022 - PART 1

    Ep 289 - Holiday Episode 2022 - PART 1
    It's the end of the year, so we wanted to put together a special holiday episode filled with fun and cheer. In fact, this episode was so big, we had to make it into two parts. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 27, 2022
    business
    network
    marketing
    networking
    gamedev

    Ep. 288 - Tackling Your Mission While Taking on Side Quests with Philomena Schwab

    Ep. 288 - Tackling Your Mission While Taking on Side Quests with Philomena Schwab
    When it comes to running a studio or creating a game, it’s essential to be focused on your core mission. However, sometimes we get too caught up in the details of making that happen we end up missing out on life-changing experiences and valuable opportunities.  Today our guest shares her experiences of how taking on side quests not only helped drive her studio’s goals but created numerous opportunities, successes, and personal growth that likely wouldn’t have been possible if she only focused on her main mission.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 13, 2022
    business
    marketing
    networking
    indie game
    game industry

    Ep 287 - Creating Exponential Community Growth with Jared Tan

    Ep 287 - Creating Exponential Community Growth with Jared Tan
    No matter what platform you use, it’s always a challenge to create any kind of growth with your community. But sometimes, being resourceful, having the right mindset and keeping some information handy can be all that you need to create growth for your community. Thankfully, Jared Tan shares his experiences, processes and how he goes about making the most out of helpful information to find opportunities that can lead to exponential growth.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 29, 2022
    gamedev
    game development
    game dev
    indie game
    game industry

    Ep 286 - Finding Hungry Audiences in Global Markets with Yousif Alroumi

    Ep 286 - Finding Hungry Audiences in Global Markets with Yousif Alroumi
    Whenever we’re looking to serve audiences, lots of times we find ourselves looking in the same places, just with a different lens. However, sometimes it's worth looking at different places with a much different lens, especially when thinking about the global market.  Thankfully, Yousif Almouri joins us to share his experiences and insights on how to find new and hungry audiences in global markets, even if those markets have limited industry presence and little to no government support in their region.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 15, 2022
    business
    marketing
    gaming industry
    gamedev
    indiedev

    Ep 285 - How to Humanize Your Studio and Set Player Expectations with Astrid Rosemarin

    Ep 285 - How to Humanize Your Studio and Set Player Expectations with Astrid Rosemarin
    As a studio, having processes for how you communicate with your audience is always important. However, sometimes how we communicate with players can come off as unauthentic or at a frequency that is just isn’t humanly possible and can set unrealistic expectations.  That’s why Astrid Rosemarin of New World Interactive joins us today to share her thoughts on how her team approaches the concept of “humanizing” the studio and how doing so can help realign player expectations for your games…and possibly the industry as a whole.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 01, 2022
    business
    marketing
    community management
    game dev
    indie game dev

    Ep 284 - Keeping Control of Your Community with Sarah Makdad PART 2

    Ep 284 - Keeping Control of Your Community with Sarah Makdad PART 2
    This is PART 2 of Keeping Control of Your Community: Maintaining a Mental Healthy Community Lots of time when we talk about the health of our community, we think about this in a very general sense.  However, looking at your community from the perspective of your, your team’s and even your fan's mental health can make all the difference in how you’re able to maintain and control your community.  Thankfully, in the second part of our Keeping Control of your Community miniseries, Sarah Makdad shares ways to cope, understand and manage your mental health and others to help ensure your community stays healthy.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 18, 2022
    community management
    game development
    game dev
    indie game
    game industry

    Ep 283 - Keeping Control of Your Community with Sarah Makdad PART 1

    Ep 283 - Keeping Control of Your Community with Sarah Makdad PART 1
    This is PART 1 of Keeping Control of Your Community: Approaching and Adapting to Communities. Whether you’re marketing your first or fiftieth game, it can be a challenge knowing how to approach and adapt your community to any kind of shift or direction your studio takes with future titles. And depending on how drastic that shift may be, it can get pretty scary.  Thankfully, Sarah Makdad of Triband is here to share with us the challenges studios can face when taking their brand and future games in a new direction and how to make sure your existing community doesn’t get left behind or outright revolt.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 04, 2022
    community management
    game development
    game dev
    indie game
    game industry
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