google ads questions

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2     

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.

Defining a brand campaign (3:07)
When you have someone searching for your company name (or anything exclusive to your company) and you have a keyword that targets it specifically and directs them to your website. It’s designed to capture the people looking for you. The advantage is that you control the messaging.  - Chris

When competitors are bidding on your brand name (6:42)
Seeing a competitor positioned above you in organic results is the only justification for bidding on your own brand. The purpose of a brand campaign is to protect your company name. – Chris
Just because you don’t see someone out there when you do a search, it doesn’t mean no one is targeting your brand name or no one will start. So there might be a benefit to having a brand campaign going to get ahead. – Jason

Analyzing ROAS/Cost per lead with and without brand leads (10:49)
This is typically the biggest abuse we see, whether it's intentional or not. When you have a blend of brand searches inside your marketing search campaign, it loses its integrity by blending the value of a brand search with a non-brand. 

Allowing brand keywords to show in sales/lead gen search campaign (21:49)
Mixing data is the biggest mistake you can make whether it's out of neglect or ignorance. Doing it wrong is ignoring what kind of traffic you're getting, how the keywords are reacting, and what the ecosystem looks like inside the search term report. To keep your data accurate, add your band name as negative keywords to your main search campaigns and run it as its own campaign.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   
 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
 Creative Commons — Attribution 3.0 Unported— CC BY 3.0
 Free Download / Stream: http://bit.ly/2Pj0MtT
 Music released by Argofox https://youtu.be/8BXNwnxaVQE
 Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2     

 Show Notes:
This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names. 
 
What should my cost per click be? (10:57) 
“I’m CPC agnostic. I don’t care if my CPC is 25 cents or $1000. What I care about is my cost per lead.” - Jason

How much should my budget be? (14:40) 
“The budget should be whatever you can risk in your first month and not ruin your business.” - Chris

Please look at my website. What do we need to fix? (19:28) 
“I get this question every time I get a new Google Ads client and 70% of the time there’s nothing to be worried about on the website.” - Jason

Should I have some landing pages created? (23:29) 
“There are times I recommend landing pages, but for those of you that have a moderately decent website with service pages with local or product information, pricing, a phone number or a form - that’s usually the best way.” - Chris

Is it working? (27:33) 
“It is ridiculous to expect your long-term results will be what you see during the first 30 days.”  - Jason

How do we track things? (31:51) 
“I break it down into the 3 ways we can track things – lead forms, phone calls on the website, and calls from phone ad extension clicks.” - Jason

Should I bid on my competitors’ name? (40:57) 
“If you want to do it, it should be intentional.” - Jason 

 Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   
 
First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’re running automated bids, and how running broad keywords affects the search terms review process. Thanks for listening and we hope you enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view ad copy, how many keywords should go in an ad group, if Lazy Man Builds work on small campaigns, and more! Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep sending them in over at our website: https://paidsearchpodcast.com/contact-us/

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703