search terms

Join us for an exciting dive into the world of regulatory eDiscovery. In this episode of the Counterfactual podcast, we unpack key questions, including where to look for documents, how best to collect them, and how to choose the right technology for your review. Nyah King and Eric Robinson of KLDiscovery, two experts in the field, share their insights on a variety of facets of regulatory document productions. Nyah and Eric also fill us in on new technological advancements that may soon further shake up the eDiscovery landscape.

Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website.

Talking points:

- Why do you recommend to our own clients that we create regular content?

- Why not just get AI to write the content?

- How often should we be creating content?

- Should the content be about news and blogs?

- How do I know what subjects to write about?

- How long should the content be?

- Do you need to stuff the content with “keywords”?

This episode is brought to you by the team at The Lead Engine.

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Jason Rothman - https://rothmanppc.com/
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Link:
https://support.google.com/google-ads/answer/9342105

Show Notes:
You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive

Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!

Key points:

- What is a landing page?

- What is the most important part of a landing page?

- What should you not do/what should you do on a landing page?

- PPC - Google Quality scores 

The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  

(6:19) Tracking leads is the most important part of Google Ads for small business owners

(9:54) How small business owners should think about search terms

(15:48) How small business owners should think about location settings
 
(20:48) Too many bid adjustments are a sign of a bad campaign
 
(33:35) How small business owners should structure their Google Ads campaigns

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. 

For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. 

In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership.

Show Topics

• Optimize for experience and title
• Be a canary in a coal mine
• Strategize with your decks
• Partner with sales
• Hyperfocus on a small group
• Care about multi-marketing metrics
• Invest in direct mail
• Negotiate with your CFO
• Control your narrative 
• Don’t lose your empathy

Show Links 

• Check out Ontra 
• Follow Joe Lee on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. 

First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. 

Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else.

Show Topics

• Fuse marketing and product to create product-led growth
• Create the right strategy for your company
• Empower sales 
• Set your priorities
• Get more metrics
• Leverage machines to parse data
• Listen to customer insight
• Build value first
• Let other people make decisions

Show Links 

• Check out Calixa
• Follow Thomas Schiavone on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

There’s a lot of monotonous development work that goes into building solutions. 

Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. 

Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. 

He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure.

Show Topics

• Get rid of monotonous development work
• Run compatible code
• Be prepared to meet your client's needs
• Don’t separate out your tools
• Let your tools talk to each other
• Improve the developer experience 
• Deal with new tools
• Consolidate tools
• Prevent data leaks
• Focus on the problem you want to solve

Show Links 

• Check out Shipyard 
• Follow Blake Burch on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Red versus blue: do you know which ocean you’d rather swim in? 

We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. 

Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. 

In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd.

Show Topics

• Find a strategic edge
• Focus on lower keyword difficulty
• Employ phrases customers use
• Piggyback on existing categories
• Evangelize your idea
• Start small
• Do it all
• Build a moat
• Find your own blue ocean
• Leverage what makes your company unique

Show Links 

• Connect with Alex on Twitter or LinkedIn
• Connect with Allie on Twitter or LinkedIn
• Connect with David on Twitter or LinkedIn

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss how loosening up your judgment of search terms that might not look right can potentially improve your leads.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
 
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Do you have a hard time finding the porn you want?

Jake does. But that's because he sucks at searching for anything.

This week, we get drunk on bad daiquiris and I give Jake the search terms he needs to find the right wanking material.

We also discuss cabin dads who fuck, big titty goth girls, the sexiest footwear for women, risky handjobs, and the search term Pornhub wouldn't allow us to use.

Want to watch some hot BBW porn? Check out Shape of Beauty on Adult Time - use the discount code LOVEEMMA to save 20% on your first 30-day membership!

Relevant links: 

• Bella B (AllMyLinks)
• How to Use Pornhub Ethically
• 5 Myths About Porn and Relationships
• How to Choose Porn as a Couple

***

If listening to this inspired you to get sexy, check out some of my affiliate links. These are sites and services that I've used and personally recommend. 

If you click on one and sign up or make a purchase, I earn a small commission (at no additional cost to you) and you will be supporting the podcast:

• Betty's Toy Box (for a great selection of sex toys - use the code LOVEEMMA at checkout to save 10% on your order)
• Adult Time (for fans of mainstream porn - use the code LOVEEMMA to save 20% on a 30-day membership)
• Naughty North (for our Canadian listeners - use the code LOVEEMMA at checkout to save 10% on your order)

***

I write about sex and relationships here: https://medium.com/@emma.austin.writer

And on my personal blog: https://www.loveemmaaustin.com/

Follow me on Twitter: https://twitter.com/EmmaAus27418832

Check me out on Instagram: https://www.instagram.com/loveemmaaustin/

Subscribe to my newsletter to stay up to date on everything I'm doing: https://emmaaustin.substack.com/p/welcome-to-my-newsletter

Follow Mr. Austin on Twitter: https://twitter.com/MisterAustin1

Business or other inquiries: mister.j.austin@gmail.com

***
 
Music from https://filmmusic.io
"Deadly Roulette" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for listening and enjoy the show!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

There’s no need to spend hours searching for the latest updates concerning your business. If you want to be in the know of everything that would help your business, Fiona shares how Google Alerts is the secret weapon you need to achieve it without hiring market researchers. In this episode, Fiona gives her insights on how small business owners can benefit from using Google Alerts and why using it can potentially save you money. 

Topics discussed in this episode: 

• Introduction [1:02]
• Introducing Google Alerts [1:49]
• How Does It Work? [3:07]
• How Might You Use This? [4:08]

How Often Do You Use this? [4:38]

Who Are Your Sources? [5:10]

Which Language Do You Like It Delivered In? [6:00]

How Many Alerts Do You Want To Receive? [6:34]

• Why Should I Use Google Alerts? [9:23]
• Conclusion [13:31]

Resources mentioned in this episode:

Google Alerts [1:55]

Episode transcript:

For a full transcript of this episode as well as a video tutorial on how to use Google Alerts head to mydailybusinesscoach.com/podcast/7

Thanks for listening to My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram - @mydailybusinesscoach.