google ads segments

This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments.

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Show Notes:
There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. 

(8:20) The first rule of Google Ads management - Bids and Budget

(24:04) The second rule of Google Ads management - Quality of Traffic

(38:16) The two third rules of Google Ads management - Segments

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The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve.

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