graduate degree

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  

Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.

We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.

This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.

If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. 

In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. 

Ray, Nici and I discuss:

• How  schools can ensure continuous program improvement and innovation beyond the initial three-year marketing period
• How schools should evaluate their marketing strategy in relation to current market trends and competition
• How can schools leverage the data accumulated over the last three years to inform other program growth strategies
• Hot takes on leveraging faculty for alumni engagement and student recruitment 
• And loads more

Check out the rest of this 4-part series!

Ep. 1: Building The Foundation To Ensure Success

Ep. 2: Year Two Marketing Strategies For Online Graduate Programs

Ep. 3: Year Three Marketing Strategies For A New Online Graduate Program

- - - -

Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

In this inspiring episode of Career Cheat Code, we take a journey through the dynamic world of marketing with industry veteran Michael Lewis, the man behind the marketing insights at WhatsApp. Michael shares valuable insights from his diverse career, from his humble beginnings in a family of lawyers and social workers to his influential roles at giants like Procter & Gamble, PepsiCo, and Nestlé and his exciting transition into tech. 

Listen as we explore his unique approach to navigating the industry, his experiences in market research, the value of his graduate degree, and his successful leadership strategies. This episode is a treasure trove of lessons and wisdom for professionals navigating the ever-evolving marketing landscape.

Follow Michael Lewis;

• LinkedIn: https://www.linkedin.com/in/mslewis

Recommendations:

• Podcasts:
  • The Daily Podcast
  • Wall Street Journal Podcast
  • Pivot Podcast by Kara Swisher and NYU Professor Scott Galloway
• Articles
  • Google News
  • New York Times 
  • Wall Street Journal
• Books
  • The House of Morgan by Ron Chernow

Please Rate & Review on your listening platform. 

Follow us on Instagram & LinkedIn @CareerCheatCode

047 | Leading Marketing Insights at Large Organizations with Michael Lewis

Should you get a master's degree in instructional design? While having a degree can look good on paper, if you're planning to go into corporate ID, then a master's degree may not be the best option.

In this episode, I'm going over why you don't need a master's degree to succeed in corporate instructional design. I'll share the pros and cons of having a degree and what you should do instead to land your first job. 

Top reasons to listen to the entire episode:

• Explore the purpose of a master's degree and the scenarios in which they may be useful 
• Understand where degrees fall short and what corporate employers are actually looking for
• Learn how to showcase what you can do from a practical perspective and what educational options you should consider instead

Full Show Notes Here!

Resources and Links Mentioned: 

Sign up for my free 5-day workshop - Get the Roadmap for Your Instructional Design Career

Learn more about the Applied Instructional Design Academy

Listen to Ed Tech, Higher Ed, and Corporate IDs - What's the Difference?

Connect with Jill

Instagram

Jumpstart Your Instructional Design Career Facebook Group

LinkedIn

Website

Thanks for joining us on the Jumpstart Your Instructional Design Career podcast! If you enjoyed this episode, please leave us a rating and review to help us reach even more freedom seekers and aspiring instructional designers.

On our fifth episode, Erin welcomes Julie Thalman, Assistant Provost for Online and Continuing Professional Education at West Virginia University, to talk about earning a graduate degree online. Key topics for this episode include: 1) misconceptions about online graduate school, 2) the pros and cons of enrolling in an online program, and 3) how online programs differ from on-campus programs. If you are interested in graduate education at West Virginia University, please visit our website at www.graduateadmissions.wvu.edu. Don't forget to subscribe to our blog or download one of our online resource guides for more information about the GRE, specific career industries, tips on how to submit your strongest graduate application and more!

If you enjoyed or found value in this podcast, please leave a review on your favorite listening platform or follow us on the following social media networks:

• Facebook
• Twitter
• Instagram

If you are interested in graduate education at West Virginia University, please visit our website at www.graduateadmissions.wvu.edu. Don't forget to subscribe to our blog or download one of our online resource guides for more information about the GRE, specific career industries, tips on how to submit your strongest graduate application and more!

If you enjoyed or found value in this podcast, please leave a review on your favorite listening platform or follow us on the following social media networks:

• Facebook
• Twitter (X)
• Instagram

You can register for either of our campus visit experiences here!

Corals and Jellyfish and other Cnidarians, Oh My!

Mariana is a coral biologist at the renowned Gates Lab in Hawai’i. She didn’t originally set out to study corals, however. Hailing from Brazil, Mariana grew up about an hour from the ocean, her interest in the natural world piqued by her biologist mother. After completing her undergrad in Brazil, Mariana moved to France to complete her master’s degree where she studied the Golden Medusa jellyfish. In this episode, we learn the art of reaching out, how traveling the world can shape your career, the secret life of cnidarians, and how YOU can help our oceans, everyday, no matter where you live.

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Learn from Andrew Lewin, a marine biologist, conservationist, and oceanpreneur. Andrew has founded the Speak Up for Blue Network and Communications, where he educates people on ocean careers, news, and how to live a more ocean friendly life. He also hosts the Speak Up for Blue and Marine Conservation Happy Hour podcasts, among others.  On this episode, we chat about Andrew’s career from private industry and consulting, to working in government, and then becoming an entrepreneur. We also cover how you can be a marine biologist, even though you do not live near the ocean. Andrew offers lots of tips to becoming a marine biologist and how to “live for a better ocean.”

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

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Check out the @marinebio.life Instagram

You hear about mercury in seafood, and that you should be careful not to eat too much. But have you ever wondered where the mercury that’s in the ocean even comes from? 

On the show today is Dr. Carl Lamborg, a marine chemist, specializing in studying mercury in the ocean. Carl’s research has taken him all over the world, including to the Arctic Sea, and through different research institutions such as WHOI. Now Carl is currently teaching and conducting his research with UCSC. 

In this episode, learn where mercury in the ocean comes from, how it gets into the food web, and ultimately how we may have this neurotoxin inside our own tissues. Carl has a really great ask and resource at the end of the episode, so be sure to stay tuned to hear about that.

For links to everything discussed on this episode, please visit https://marinebio.life/carl

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

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Dr. Catherine Macdonald is one of the founders of the Field School, a hands-on marine biology experience based out of Miami, Florida. One thing that struck me about my conversation about Catherine is that it wasn’t just a conversation about marine biology. We chatted about how getting comfortable with being uncomfortable is really something we should all strive to do, if there really is such a thing as sustainable tourism, and how discovering things you loathe to do is just as important as finding things you love to do. For more information and complete show notes, please visit https://marinebio.life/drcatmac

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

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Emily Cunningham and Daniel Moore, both marine biologists from the United Kingdom, have made an incredible career in marine biology by being superbly flexible. This has enabled the couple to travel for extended periods of time to Indonesia, pushed them to be resourceful and start a company, and allowed them to have some absolutely incredible experiences, unavailable to any other profession. For more information, including show notes, please visit: marinebio.life/emily-and-daniel

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

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DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

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Have you ever wondered what it’s like to catch a fish? How about SIX HUNDRED of them? Today’s guest has done just that. We’re chatting with Dr. Gabby Barbarite, Harbor Branch Oceanographic Institute’s Director of Outreach and Engagement, and expert fisherwoman. She caught 600 fish one by one, to learn the patterns of a flesh eating bacteria, and to help educate the public on the waters they swim in. In this episode, Gabby dives into her PhD research, how she became a marine microbiologist, and her time aboard the Johnson Sealink Submersible. For more links and full show notes, please visit https://marinebio.life/9

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

DROPS OF GOODNESS, TO YOUR INBOX: ✨JOIN MY NEWSLETTER✨

DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

Check out the @marinebio.life Instagram

Today’s guest is Liz Dutra, marine biologist, ocean enthusiast and conservationist, entrepreneur, and artiste in the PVC realm. After earning her master’s degree from Florida Atlantic University, Liz found herself in a position a lot of marine biologists find themselves in: now what? After applying to several jobs, and not getting any, Liz turned to education and entrepreneurship. During this time, she never lost faith in her dream of becoming a marine biologist and working for National Oceanic and Atmospheric Administration (NOAA). A few years later, her persistence was rewarded. This episode was recorded when the podcast was going to only be a blog (no audio), and Liz had accepted and was just about to start her dream job studying the effects of thermal stress and ocean acidification on endangered corals. Tune in to today’s episode to learn more about how persistence is key, and how there are so many options available if you want to help our oceans.
For full show notes and links to connect with Liz and her projects, please visit https://marinebio.life/liz

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

DROPS OF GOODNESS, TO YOUR INBOX: ✨JOIN MY NEWSLETTER✨

DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

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Boris is currently an integrative biology doctoral student at Florida Atlantic University in Boca Raton, Florida. He studies Temperature Sex Determination (TSD) in sea turtles, and has discovered a revolutionary new way to tell the sex of young sea turtles, one that doesn’t involve invasive surgery. His new method will help researchers better protect sea turtles in the face of climate change. Originally hailing from Venezuela, Boris has been in the US since his teenage years, and grew up fishing with his parents where his interest in the water began. In this episode we chat about Boris’s non-lab related hobbies, how you can be a marine biologist without even realizing it, and about his award-winning sea turtle research.
For the full show notes and for links to connect with Boris and his research, please visit Ever wondered what it takes to become a marine biologist?  This quick episode covers the very basic answer to this question. Learn what the So You Want to Be a Marine Biologist podcast is all about and how you can help our oceans.

For the full show notes, including links to topics discussed today, please visit https://marinebio.life/boris/

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

DROPS OF GOODNESS, TO YOUR INBOX: ✨JOIN MY NEWSLETTER✨

DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

Check out the @marinebio.life Instagram

Growing up in Michigan, Adriane didn’t always know that she wanted to pursue a career in Marine Biology. In fact, she wanted to be a vet. Her time earning her undergraduate degree at University of Michigan (Go Blue!) put her on a different path.
After pursuing her master’s degree in marine biology, Adriane found herself working as lab manager for University of Maryland’s oyster lab, restoring oysters in the Chesapeake Bay and earning her captain’s license.  After a few years of captaining both the lab and the boat, Adriane’s love of people, education, and biology called her to pursue more. She went back to school, this time to pursue her PhD. Adriane now travels the United States and parts of Indonesia, working to integrate knowledge sources related to marine resource management. In this episode, we chat about the merits of grad school, oyster aquaculture, and what it’s like traveling the U.S. in an RV with her two dogs.

For the full shownotes, including links to connect with Adriane and her projects, please visit https://marinebio.life/adriane/

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

DROPS OF GOODNESS, TO YOUR INBOX: ✨JOIN MY NEWSLETTER✨

DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

Check out the @marinebio.life Instagram

World traveler and marine biologist Jessica Pate dives into what it takes to pursue her dream project: studying manta rays. From the hills (literally Chapel Hill) of North Carolina, to studying sea turtles on Costa Rican, Florida, and Ghana beaches, this scientist found her calling in the nearshore waters of Palm Beach County in the form of a large, winged marine animal. In this episode, we discuss the merits of graduate degrees, teaching marine biology on a sailboat and, how you can help with manta ray research.

FREE "Be a Marine Biologist without the Degree" Guide, click here.
"Scuba for Beginners" guide
Show Notes: marinebio.life/2

GET THE *FREE* COURSE: ✨ BACK TO NATURE ✨
Daily drops of goodness to bring your closer to Ocean, Nature, and Yourself

GET THE *FREE* GUIDE: HOW TO BE A MARINE BIOLOGIST WITHOUT THE DEGREE

PURCHASE ✨ SCUBA FOR BEGINNERS ✨ DIRECT DOWNLOAD

DROPS OF GOODNESS, TO YOUR INBOX: ✨JOIN MY NEWSLETTER✨

DROP A LITTLE SOMETHING INTO THE ✨TIP JAR✨

Check out the @marinebio.life Instagram