growthhacker

On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence.

Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 

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Bonjour et bienvenue sur Le Gagne-Pain !

Dans cet épisode, nous avons le plaisir de recevoir Tuka Bade, Growth Hacker chez Codingame. Tuka nous dévoile tous les aspects de son quotidien afin de découvrir son métier.

Merci à Tuka pour sa participation et nous espérons que l'écoute vous plaira ! Si vous aimez l’épisode, mettez-nous 5 petites ⭐️⭐️⭐️⭐️⭐️ pour nous encourager.

Vous travaillez dans le digital et vous souhaitez faire connaître votre métier, partagez votre expérience ? 

N'hésitez pas à nous contacter pour nous proposer votre profil. 

Profil LinkedIn de Tuka: https://www.linkedin.com/in/tukanebaribade/ 

N'hésitez pas à nous contacter pour nous proposer votre profil pour une procahine interview en nous contactant via :

https://www.linkedin.com/in/bertrandjonquois 

Recommandation Podcast de Tuka :

• https://growthmakers.fr/episodes/  
• https://wildmarketer.co/podcast

Est-ce que vous avez déjà entendu parler du Growth Hacking ? Growth en anglais hein G.R.O.W.T.H. la croissance.

Ca fait à peu près 6 mois que mon feed Linkedin se remplit quotidiennement
(ou presque) de spécialistes du domaine. Et non seulement j’assiste pantoise à
la succession de ces posts, mais en plus je constate non sans une certaine
aigreur, je l’avoue, que ces posts suscitent un engagement sans précédent de la
part de leurs abonnés. J’entends par la des milliers de likes et des centaines
de commentaires. Qui sont ces nouveaux pirates ? Qu’est ce que c’est que
ce Growth Hacking ? Faut il etre un voyou pour gagner en visibilité ou en
notoriété sur le web ?  

Il ne m’en fallait pas plus pour aller chercher l’un d’entre eux et le hasard des internets m’a amené jusqu’à Jordan. 

Et ca tombe bien parce que le mec est génial. Vif, clair, pédagogue et sympathique. 

Tous les deux on a parlé du Growth en long en large et en travers. On a parlé des techniques utilisées pour faire grandir son entreprise, des mini piratages et des plus gros, de sa mission, de marketing. On a donné les définitions de leads, de data, de scaler, scrapping, de AARRR, on a aussi parlé de Germinal et de Grégoire Gambatto le maestro dans le domaine. 

Vous allez voir c’est long, mais c’est bon ! 

Allez hissez l’étendard, on part à l’abordage !  

Quando parlo di branded podcast di solito mi riferisco ad aziende e brands in generale. C'è però un lato della medaglia che merita di essere approfondito: l'uso del podcast in una strategia di personal branding.
Con Raffaele Gaito, growthcoach, autore, blogger e speaker abbiamo parlato di:

Approccio multipiattaforma
Podcast per il libero professionista
Blog vs Podcast
La ricerca vocale tramite smartspeaker
Cannibalizzazione del proprio pubblico
Il caso Joe Rogan
Discovery del podcast
Differenza tra pubblico audio e pubblico video
Tre fattori determinanti
Titoli che performano meglio
Kindle vs Libro Cartaceo
Il libro "L'arte della pazienza"
La pazienza e i podcast
Approccio verso i numeri e performance
Audiolibri

E' uscito il mio libro "Branded Podcast Producer" https://rossellapivanti.it/libri/

Listen Now to Legend's super-incredible Podcast - https://www.spreaker.com/show/digital-marketing-legend-leaks

Subscribe now to this YouTube channel. Learn amazing stuff in digital marketing powered by Artificial Intelligence Tech: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q?sub_confirmation=1

More Educative Audio Podcast Episodes:

Start your own AI-Powered Graphic Design Company: https://www.spreaker.com/episode/46047993

Get more clients, students, freelancers and event attendees: https://www.spreaker.com/episode/46049649

Viral Marketing: Quick Guide - https://www.spreaker.com/episode/46038356

Virtual Worlds: Unlimited Imagination Guaranteed: https://www.spreaker.com/episode/46037610

Leaked Audio Resume of Digital Marketing Legend "Srinidhi Ranganathan":
https://www.spreaker.com/episode/45980351

Get placed at Google India: https://www.spreaker.com/episode/43985744

Triple your memory with Mind-Maps: https://www.spreaker.com/episode/43981757

Content Curation Tools for Viral Reach: https://www.spreaker.com/episode/43958152

The Real Office Noise Generator Leaked by Digital Marketing Legend “Srinidhi Ranganathan”: https://www.spreaker.com/episode/43960762

Instagram Email Scraper to Collect Millions of Emails: https://www.spreaker.com/episode/45160452

Artificial Intelligence in Digital Marketing Trends You cannot ignore: https://www.spreaker.com/episode/44200231

Artificial Intelligence in Digital Marketing Future of Tech in DM: https://www.spreaker.com/episode/44240107

More RoboAuthor Secrets Leaked by Digital Marketing Legend: https://www.spreaker.com/episode/44201012

Artificial Intelligence in Digital Marketing for Beginners:
https://www.spreaker.com/episode/44240103

My first out-of-the-world Teleportation experience: https://www.spreaker.com/episode/44212344

The ultimate YouTube SEO cheatsheet: https://www.spreaker.com/episode/44166528

High-Speed Blogging using Wordpress: https://www.spreaker.com/episode/44165865

Free Digital Marketing Course in Bangalore: https://www.spreaker.com/episode/43985629

Summarise anything in minutes: https://www.spreaker.com/episode/43985576

8D Audio: The Future of Immersion: https://www.spreaker.com/episode/43948854

Browse the Web and Earn $1800 in a month: https://www.spreaker.com/episode/43947819

How I earned Lakhs through Instamojo: https://www.spreaker.com/episode/43948053

Finally My Dream Car! Look what I got: https://www.spreaker.com/episode/46038646

Create a Facebook clone website social media portal in minutes: https://www.spreaker.com/episode/44240098

Go Viral on Social Media Now: https://www.spreaker.com/episode/44240258

Artificial Intelligence Website Creation Tools: https://www.spreaker.com/episode/44240266

Create a Google-Like Search Engine in Minutes: https://www.spreaker.com/episode/44240299

India's First Human-and-Robot Led Digital Marketing - https://www.spreaker.com/episode/44240356

Aera Virtual Robot interviews Digital Marketing Legend "Srinidhi Ranganathan" - the King of Digital Marketing: https://www.spreaker.com/episode/44239894

Create a website in less than 30 seconds using the power of Artificial Intelligence (AI): https://www.spreaker.com/episode/44239682

Email Marketing Extreme Hacks - 10,000+ Leads in just 20 minutes: https://www.spreaker.com/episode/44214933

Get 25 crores worth of Online Courses: https://www.spreaker.com/episode/44200426

Your next million dollar app idea - https://www.spreaker.com/episode/44200280

Super-Video Traffic Blueprint Leaked by Digital Marketing Legend Srinidhi Ranganathan: https://www.spreaker.com/episode/44166397

Eliminate Writer's Block Forever: https://www.spreaker.com/episode/44166342

Ultra-Earth year 2450 AudioBook Leaked by Digital Marketing Legend "Srinidhi Ranganathan": https://www.spreaker.com/episode/42769445

Brand new AI Content Writing Generator tool Leaked by Digital Marketing Legend: https://www.spreaker.com/episode/45160399

We've invented a Virtual Robot that writes content by itself: https://www.spreaker.com/episode/44200469

Voice-Cloning Tech in Games: https://www.spreaker.com/episode/46004914

An insight into competitor analysis secrets for 2021: https://www.spreaker.com/episode/44240243

Extract millions of emails from social media: https://www.spreaker.com/episode/44240237

World’s most amazing Free SEO Keyword Research Tool: https://www.spreaker.com/episode/44279626

How to make money selling leads: https://www.spreaker.com/episode/44240252

Get unlimited website hosting and domain: https://www.spreaker.com/episode/44240296

Artificial Intelligence (AI) for Job-seekers: https://www.spreaker.com/episode/44240334

Lion King of the Jungle promotes Marketing Legend “Srinidhi Ranganathan”: https://www.spreaker.com/episode/44240364

Secret Interview Guides of Top Companies: https://www.spreaker.com/episode/44200273

World’s Fastest site-map generator leaked by Digital Marketing Legend “Srinidhi Ranganathan”: https://www.spreaker.com/episode/44165742

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.

Learning notes from this episode:

• The Dropbox growth hacking case study is still seen as the Holy Grail in the sector. The team created a double referral program to grow 3900% in just 15 months.

• A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.

• Traditional marketing is outside facing: billboards, TV ads and articles in the press.  Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.

• PR and growth hacking spur each other on: if something is going viral, journalists want to write about it. They write about it, which makes it go even more viral.
• Products very rarely go viral by themselves. Viral growth is almost always the result of investment and experimentation by the growth hacking team. 

Get Sophia's Recommended Reading List of technology sector books you will actually understand and enjoy, click here. 

 

Listen here on Apple Podcasts. 

Listen here on Spotify.

... 

Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.

To go deeper, join the Tech for Non-Techies membership community. As a community member, you'll get:

• Weekly live masterclasses with global experts
• Mini-course on how to go from idea to live app
• Supportive Online Community
• Library of masterclasses
• Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA
• Exclusive Resources & Perks

Learn more and sign up at https://www.techfornontechies.co/membership

 

Say hi to Sophia on Twitter.

Following us on Facebook and Instagram will make you smarter. 

Photo by Markus Winkler on Unsplash

Learning notes from this episode:

 

• To get into product management, you need to build a product. I doesn’t have to be a full mobile app. You can start with something very simple, like a blog or a newsletter.
• Growth hacking is a system of experimentation and incremental improvements to grow a specific metric, e.g. revenue per user or time in app.
• Good product managers and growth hackers both have a laser focus on a key metric and structure their work to achieve it. The key metric changes as the product evolves from early stage to mature.

 

You can say hi to Stephen on LinkedIn here.

Get your FREE guide on how to go from idea to app.

 

To join our weekly expert masterclasses, access learning notes and our unique professional community, join the Tech for Non-Techies membership community. As a community member, you'll get:

• Weekly live masterclasses with global experts
• Mini-course on how to go from idea to live app
• Supportive Online Community
• Library of masterclasses
• Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA
• Exclusive Resources & Perks

Learn more and sign up at https://www.techfornontechies.co/membership

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.]

Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures.

Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey".

Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Chen (Uber, Partner at Andreesson Horowitz) and Brian Balfour (HubSpot).

Tye holds a Bachelor of Arts in history from University of California, Santa Barbara.

This episode was very introspective. Tye himself is a humble, thoughtful, and excellent marketer with a wealth of knowledge in digital marketing. He's incredibly good at what he does (customer acquisition), and thus an inspiration for someone like myself.

In this episode, we talk about growth marketing as a concept, the duopoly of Google and Facebook as behemoth ad marketing sources, and the inception & growth of Round Barn Labs. If you're looking to reach your growth goals more efficiently, give them a peek here.

This episode is particularly valuable for 1) anyone looking for a foundational understanding of paid acquisition or the evolution of digital marketing over the past 15 years, or 2) anyone who has considered starting a marketing agency or consultancy and wants some 1st hand commentary from someone doing it well.

SHOW NOTES: https://bit.ly/2Hq9cwZ 

Connect with Jakub Kubicka:

Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/

Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/

Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka

Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en

Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.]

Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures.

Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey".

Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Chen (Uber, Partner at Andreesson Horowitz) and Brian Balfour (HubSpot).

Tye holds a Bachelor of Arts in history from University of California, Santa Barbara.

This episode was very introspective. Tye himself is a humble, thoughtful, and excellent marketer with a wealth of knowledge in digital marketing. He's incredibly good at what he does (customer acquisition), and thus an inspiration for someone like myself.

In this episode, we talk about growth marketing as a concept, the duopoly of Google and Facebook as behemoth ad marketing sources, and the inception & growth of Round Barn Labs. If you're looking to reach your growth goals more efficiently, give them a peek here.

This episode is particularly valuable for 1) anyone looking for a foundational understanding of paid acquisition or the evolution of digital marketing over the past 15 years, or 2) anyone who has considered starting a marketing agency or consultancy and wants some 1st hand commentary from someone doing it well.

SHOW NOTES: https://bit.ly/2ROnw4n 

Connect with Jakub Kubicka:

Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/

Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/

Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka

Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en

Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

(This week's $50 Amazon Raffle winner is...PNWSocialMarkter. He said, "Awesome Marketer and Business Podcast".

Want to win a $50 Amazon gift card? if you leave a short, WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.)

Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative.

Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008.

After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy.

Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here).

Jon Friesch studied Political Science and advertising at the University of Wisconsin.

This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of irreverent brand building before direct marketing, and so much more in this colorful conversation.

This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling.

SHOW NOTES: https://bit.ly/3hEG4yB 

Connect with Jakub Kubicka:

Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/

Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/

Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka

Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en

Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.]

Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative.

Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008.

After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy.

Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here).

Jon Friesch studied Political Science and advertising at the University of Wisconsin.

This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of brand building before direct marketing, and so much more in this colorful conversation.

This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling.

SHOW NOTES: https://bit.ly/2ZFRcVB 

Connect with Jakub Kubicka:

Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/

Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/

Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka

Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en

Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

This episode goes deep into the mind of Chris More, one of the top growth strategists in the world. He considers himself a “T-shaped” person (see Medium article), having multiple skill areas with one very deep area.

He’s also an expert in unlocking the potential of your products with scientific, repeatable strategies. We get into his background as he shares insights from his 20 years in experimenting and perfecting processes to create sustainable growth. He details the secret spots of growth and how to develop strategies to generate real growth.

Over the past 10 years, he moved across areas in Mozilla, always with growth and product development as the core of his role and focus. He is a sought-after speaker and thought leader in both disciplines, and balances both the art and science of growth hacking. A true innovator, he also shares his unique love for experimenting and building modeling to help predict and anticipate growth activities.

 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

 

Subscribe to the podcast on your favorite platform

https://gswl.fm/itunes

https://gswl.fm/spotify

https://gswl.fm/libsyn

https://gswl.fm/audible

https://gswl.fm/twitter

https://gswl.fm/youtube

 

Follow Scott Martin

https://gswl.fm/scott-on-twitter

https://gswl.fm/scott-on-linkedin

https://gswl.fm/scott-on-instagram

https://gswl.fm/groundswell-on-twitter

 

Follow Chris More

https://www.linkedin.com/in/chrismore/

https://twitter.com/chrismore

https://medium.com/@chrismore/i-am-t-shaped-an-origin-story-a91bf5a546c6

https://medium.com/@chrismore/announcing-growth-model-v2-0-8bc096729773

 

Buy the Book, Groundswell: The Unseen Wave of Business Growth

https://gswl.fm/kindlebook

 

Join other impact creators in the Inner Circle

https://gswl.fm/innercircle

 

 

 

 

Imprenditore digitale, Growth Hacker e blogger che affianca diverse aziende e professionisti con attività di consulenza e formazione su tematiche legate al business ed al marketing digitali: il Growth Hacking è appunto la disciplina che coniuga le sue skill e passioni. App, ebook, tool ed articoli di Raffaele sono stati nel tempo ospitati sui principali blog di settore in Italia e all’estero.

Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much that can be done with a few technical hacks and you don’t need to understand programming to leverage any of it.

Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the key differences between being iterative vs. incremental. This was an incredibly enlightening interview.