growthhacking

Do you want to grow your podcast and dominate your social network? Listen to the top podcast host of Young and Profiting Podcast, CEO of YAP Media, and major LinkedIn Influencer, Hala Taha’s guest appearance in the yearly Capsho + Grow Your Podcast Summit. The Grow Your Podcast Summit is a three-day event hosted by Deirdre Tshien, Founder of Capsho. At the 2022 Grow Your Podcast Summit, Deirdre interviewed 33 industry experts on ways to grow, monetize and scale podcasts. In this episode, Hala shares her career journey from radio to corporate to entrepreneurism. She chats about how she grew the Young and Profiting podcast, and she gives actionable advice about how to promote your podcast using social networks, advertising, and more.  Topics Include: - Hala’s career journey and podcast growth   - Dealing with rejection - How Hala grew her podcast  - Content on different platforms - Advertising on podcast players  - Hala’s LinkedIn strategy  - Hala’s content strategy  - And other topics… Sponsored By: Indeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply) Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations Resources Mentioned: YAP Media: https://yapmedia.io/  Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Listen in to part 2 of Rob’s Dirty Secrets to becoming viral! In this second part, Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more!

If you missed part one, go back to episode 746! These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest.

KEY TAKEAWAYS 

• Rob was taught by old-school teachers but the world has changed now, we must change with it and embrace the power of money on social media and content creation.
• Engage in the comments as much as you can.
• You need to entertain your followers as well as inform them.
• Rob’s 70/20/10 rule will help grow your social media following: Spend 70% of your content on topic on brand, 20% on newsjacking and entertaining and 10% on making your offer.
• Don’t copy people, follow them and then learn and be inspired by them to grow your following.
• Go live as much as possible, it’s good for engagement with your existing community as well as gaining new followers.
• Research trends, hashtags and keywords. It is smart to reverse engineer your content.
• React fast to changes. Social media is always changing, you must keep on top of any changes and leverage anything new.
• Create a subscription channel/platform.

BEST MOMENTS 

 “If you engage in the comments people follow you more”

“You need to make offers if you want to grow a business, there’s nothing wrong with making offers”

“Never copy but always model or be inspired by”

“More engagement, more comments, more virality”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Listen in today for a tactical masterclass of faster business growth from Rob!

He discusses ways you can accelerate growth in your business, how to do it simply and efficiently as well as how to utilise and use content, market effectively and get more money!

 

KEY TAKEAWAYS

• On social media platforms you will be getting comments and messages from your ideal clients across the board. Ensure you are engaging with them and you respond instead of brushing it off as too much hard work. The solutions you offer to people may well end up being what you offer to future clients.
  
  
• Talk to your ideal clients, in your content, by raising the pains and problems that even your ideal client doesn’t know they have. It might be that the content you put out is more niche and appeals to less people, but those people are the clients you want and will be more likely to convert and buy.
  
  
• Having business partners is a proven way to accelerate your growth. Rob openly admits he would be a lot further behind in his entrepreneurial journey if he hadn’t gone into business with Mark Homer. Their partnership works so well because they have different strengths and balance out each others weaknesses.
  
  
• Repurpose your content. If you are creating something, always figure out how you can reuse that for something else. Whether it be a facebook live for your podcast episode that week, or a youtube video that you take soundbites from for tiktok. Put yourself everywhere, but do it efficiently.
  
  
• Look at offering high ticket items and throw in a red herring. If it is margin you want then ensure you have plenty of high value offerings with a high margin. Offering lower ticket items is fine but you will need to produce a lot more volume. Red herring items can also be a very useful tool, especially at events, as they offer a contrast to your other products and give a measuring point for value to customers.
  
  
• There are four levels to earning. Labour, Managing, Strategy and Vision. Those in the labour category earn the least and the people who earn the most are under vision. Ensure that even if you are a one man band who is still doing the ‘tasks’ in the labour area that you spend time in the strategy and vision camps too!
  
  
• There are three tasks you need to understand if you want to work less and earn more. Income tasks, impact tasks and admin tasks.
  
  
• When many people think of marketing they just think of leads. But you need a really great story to market your product well and this is proven time and time again.
  
  

BEST MOMENTS

 “Ask your potential clients questions”

“It changes more than my underpants”

“Without each other we would be very much behind”

“How do we know the value of anything? We know the value of everything by comparing it to something else”

“Do you want to earn the least, or the most?”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The internet and evolution of traditional products has given rise to a new discipline in marketing called 'growth hacking' or "growth hacker marketing." Products are no longer just physical things, they are software products like apps, platforms and podcasts that have the potential of spreading themselves and playing a role in their own adoption. Growth hackers understand this power of virality, and use a combination of marketing, analytics and engineering to acquire and engage users—with the ultimate goal of users becoming brand advocates themselves. A growth hacker is a creative rule breaker. They must continually think of new and innovative ways to drive growth. They are masters in things like social media, blogging, A/B testing, copy wiring, UI/UX, automation, email marketing, SEO and more. While this might sound similar to a digital marketer, the main difference is that digital marketing is focused on brand and positioning, while growth hacking is all about testing and perfecting different tactics and strategies to achieve one thing and one thing only—GROWTH! In this episode, Hala interviews Josh Fechter, CEO and founder of BAMF (Badass Marketers & Founders), a growth marketing agency and exclusive Facebook community with over 30,000 members. Josh is the former head of growth for several venture-backed companies who rose to fame this year on LinkedIn by starting a viral storytelling trend that broke the professional social media network's algorithm. Growth hacking is not just a 2018 buzz phrase. Tune in to learn how Josh overcame early career failures, unlocked growth hacking secrets, and became one of the top growth marketing influencers in the world. Download Josh's BAMF Bible here: https://www.producthunt.com/posts/bamf-bible-2018  Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

 

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